Chevron Project Transform Marketing Overview

March 3, 2011

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Agenda

Your 2011 Marketing Questions or Challenges? Overview of MarketSense Branding 101 Review Follow-up and Deliverables

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What’s your biggestWhat’s your biggestmarketing challenge?marketing challenge?

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About Us

Established in 1989 National client base Own facility near Chicago All services delivered in house 5 year BtoB Magazine “Top Agencies”

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Our Clients

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Closed loop services

Brand Management Strategy

Promise Position Character

Messaging Copy tone Graphics

Collateral development

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MarketingCommunications Online

Web site Viral and social media SEO / SEM Banners / sponsorships Content aggregation

Offline Database e & postal mail Public relations Thought leadership Show support Traditional advertising

Closed loop services

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Sales Support Response management

Data capture Qualification and scoring Fulfillment Distribution to field Updates and reporting Lead nurturing

Telemarketing Data management Channel management

Closed loop services

Do you start most days with a price race to the bottom?

Getting beyond price-only selling starts with your

Which functions like:Specifically here:

Your customer

Your brand is an idea living here:

Your customer

Your brand is your customer’s

GUT FEELINGabout your product, service

or company. ~Marty Neumeier Author of Zag

So What?!

So What

Creative beyond the creative department

Technology is in our DNA

Sales results are why we exist Differentiation

So What

Creative beyond the creative department

Technology is in our DNA

Sales results are why we exist Simplicity

Every 2 days we create

more informationthan we did from the dawn

of civilization to 2003.

So What

Creative beyond the creative department

Technology is in our DNA

Sales results are why we exist Resonance

Every 2 days we create

more informationthan we did from the dawn

of civilization to 2003.

Beyond “Price-only” sell starts with your brand

Your brand lives in the customers “gut feeling”

Differentiation, Simplicity, Resonance are the keys.

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Our Branding Process

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Minds of the Marketplace

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Branding Development Milestones

Stakeholder Interviews/Surveys 3 weeks

Data Distillation 1 week

Collaborative Consensus 1 week

Brand Definition 1 week

Creative Development 3 weeks

Creative Refinement 1 week

Roll-out Ongoing

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Sealy Global HospitalitySealy Global HospitalityBranding Case StudyBranding Case Study

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Guest Satisfaction

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Hospitality brochure

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Trade ads

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Website

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Trade show booth

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Sales presentations

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Counter cards Pillow cards In-room tent cards Door hangars Portfolio sheets Guest comment cards Keycards Option to co-brand

Co-marketing materials

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Sealy Global HospitalitySealy Global HospitalityMarketing ProgramMarketing Program

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Customer and prospect engagement

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Sealy database

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Targeted eNewsletters

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Key account targeting

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Promotional mailings

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Birthday Card

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Public Relations

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Sales tools