van web 2.0 naar enterprise 2.0

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Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008

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Conference in Holland

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Page 1: Van Web 2.0 naar Enterprise 2.0

Business Social Software

Ross Mayfield, SocialtextVan Web 2.0 naar Enterprise 2.0May 2008

Page 2: Van Web 2.0 naar Enterprise 2.0

Agenda

Elements of ChangeControl and SharingPower Law of ParticipationFreeform vs. StructurePeople-centric software4 Solution Areas

Page 3: Van Web 2.0 naar Enterprise 2.0

• Identity expression on the web is common

• Cost of global publishing is falling to zero

• Cost of group forming is falling to zero

• Peers are more trusted than institutions

• NetGens are the biggest demographic shift ever

• Sharing control to create value

Page 4: Van Web 2.0 naar Enterprise 2.0

Identity expression now common on the

web

Page 5: Van Web 2.0 naar Enterprise 2.0

Cost of global publishing is falling

to zero

Page 6: Van Web 2.0 naar Enterprise 2.0

Cost of group forming is falling

to zero

Page 7: Van Web 2.0 naar Enterprise 2.0

Peers are more trusted than institutions

Page 8: Van Web 2.0 naar Enterprise 2.0

NetGens are the biggest demographic shift ever

Page 9: Van Web 2.0 naar Enterprise 2.0

The greatest pattern of Web 2.0 is sharing control to create value

Page 10: Van Web 2.0 naar Enterprise 2.0

WorkParticipation

Brittanica

Page 11: Van Web 2.0 naar Enterprise 2.0

ShareParticipation

Open(the other half)

Page 12: Van Web 2.0 naar Enterprise 2.0

Participation

Wikipedia

Page 13: Van Web 2.0 naar Enterprise 2.0
Page 14: Van Web 2.0 naar Enterprise 2.0

To get the benefits of sharing controland being open, you have to move

towards transparency

Page 15: Van Web 2.0 naar Enterprise 2.0

Complexity is in the social networkVendors tried to put it in the software

Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence

Page 16: Van Web 2.0 naar Enterprise 2.0

Freeform is a strength and weakness•Shifts value from features to solutions•Flexible and adaptive•Unlike implementing CRM or ERM•People-centric instead of rule or document-centric

Page 17: Van Web 2.0 naar Enterprise 2.0

ImplicitUnstructuredConversation, connectSocial Discovery filterBlogsMore publicPower of strong tiesCommunities

ExplicitStructured

Connect, converseSocial Network filter

YASNSMore private

Power of weak tiesNetworks

Page 18: Van Web 2.0 naar Enterprise 2.0

Socialtext Wiki & Blogs

Page 19: Van Web 2.0 naar Enterprise 2.0

Socialtext People

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People Directory

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Socialtext Dashboard

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Socialtext Dashboard

Page 23: Van Web 2.0 naar Enterprise 2.0

Decoupling Decisions

In the real world, conversation comes before connection, and often around a social object

But with connections, the value is the social network as a filter and method of discovery

Page 24: Van Web 2.0 naar Enterprise 2.0

Social Software initiatives fail without partnership between:• Line of Business Manager• Vendor• IT

Page 25: Van Web 2.0 naar Enterprise 2.0

4 Solution Areas

Page 26: Van Web 2.0 naar Enterprise 2.0

Collaborative Intelligence from the Field

Core - edge, edge - core, edge - edgeMarketing publishes, gains feedback, field

collaborates directly, insight bubbles upDiscover expertise, implicitly fist

Page 27: Van Web 2.0 naar Enterprise 2.0

Participatory Knowledgebase for Support

Rapid documentationDiscovery with search, tags and metricsDynamic Intranet in-the-flow of work

Page 28: Van Web 2.0 naar Enterprise 2.0

Flexible Client Collaboration for Professional Services

From Statement of Work to fulfillmentProject communication and transparency

Page 29: Van Web 2.0 naar Enterprise 2.0

Business Social Networks for Partners and Customers

Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow

Page 30: Van Web 2.0 naar Enterprise 2.0

Thank you

[email protected]