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    CHAPTER 7

    Design for Quality and ProductExcellence

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    Product Development

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    Product Development

    The typical product development procconsists of six phases:

    • Idea Generation

    • Preliminary Concept Development • Product/Process Development 

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    •  Full-Scale Production

    •  Market Introduction

    •  Market Evaluation

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    Concurrent Engineering

    - Is a process in which all maor !unctinvolved with "rin#in# a product to mare continuously involved with produdevelopment !rom conception throu#sales$

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    DFSS

     Desi#n !or Si% Si#ma&

    -represents a structured approach to producdevelopment and a set o! tools and methodo

     !or ensurin# that #oods and services will mecustomer needs and achieve per!ormanceo"ectives' and that the processes used to madeliver them achieve hi#h levels o! (uality$

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    The Four Principal Activities of

    Concept Development •  Detailed Desi#n

    •  Desi#n )ptimi*ation

    •  Desi#n +eri!ication

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    DMAD

    -is a process wherein the principal activities DFSS are o!ten incorporated$ DM,D+ stand

    • De!ine

    • Measure

    • ,naly*e• Desi#n

    •+eri!y

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    Concept Development an

    !nnovation

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    Concept Development

    -is the process o! applyin# scienti!ic'en#ineerin#' and "usiness knowled#e produce a "asic !unctional desi#n thameets "oth customer needs and

    manu!acturin# or service deliveryre(uirements$ Developin# new concepre(uires innovation and creativity

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    !nnovation

    - Involves the adoption o! an idea' protechnolo#y' product' or "usiness modis either new or new to its proposedapplication$

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    Creativit"

    -  Is seein# thin#s in new or novel way)ne creativity tool that !inds e%tensiv

    in product desi#n is TRIZ. It is a .

    acronym which stands !or heory o Inventive Pro"lem Solvin#

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    Detailed Design

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    Detailed Design

    -  Focuses on esta"lishin# technicalre(uirements and speci!ications' whrepresent the transition !rom a desiconcept to a produci"le desi#n' whi

    ensurin# that it can "e producedeconomically' e!!iciently' and with h(uality$

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    A#iomatic Design

    -  , methodolo#y developed "y Dr$ 1a Suh !rom MI2 it is "ased on the prethat #ood desi#n is #overned "y lawsimilar to those in natural science$

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    T$o A#ioms %overn the Design Pr

     Independence ,%iom•  In!ormation ,%iom

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    'FD

    34uality Function Development

     , power!ul tool !or esta"lishin# techn

    desi#n re(uirements that meet customneeds and deployin# them in su"se(u production activities$

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    'FD(s H)*SES )F '*A+!T

    -are linked matri%es' used "y 4FD' toensure that the voice o! the customer carried throu#hout the production/de process$

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    S!- .AS!C STEPS !/ .*!+D!/% THE H)

    '*A+!T,&

    5$ Identi!y customer re(uirements6$ Identi!y technical re(uirements

     7$ .elate the customer re(uirements to the techre(uirements

    8$ Conduct an evaluation o! competin# produc

    services 9$ Evaluate technical re(uirements and develop:$ Determine which technical re(uirements to d

    the remainder o! the production/delivery pr

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    Target and Tolerance Des

    -are the ne%t step a!ter "asic technicare(uirements have "een esta"lished$

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    MA/*FACT*R!/% SPEC!F!CAT!)

     1ominal dimensions- he ideal dimension or the tar#et valuemanu!acturin# seeks to meet 

    • olerance

    - he permissi"le variation' reco#ni*in#di!!iculty o! meetin# a tar#et consisten

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    THE 0 M(s

     Men and women•  Materials

    •  Machines

    •  Methods•  Measurement 

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    Tolerance Design

    - Involves determinin# the permissi"lvariation in a dimension$

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    The Taguchi +oss Functio

    -!ormulated "y a ;apanese en#ineerGenichi a#uchi$

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    The Taguchi +oss Functio

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    DES!%/ F)R RE+!A.!+!T

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    Relia1ilit"

    !ormally defined as "the probability thproduct# piece of e$uipment# or systemperforms its intended function for a stperiod of time under specified operati

    conditions.

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    Relia1ilit"

    Inherent Reliability – the predictereliability determined by the design ofproduct or process%

     Achieved Reliability – the actualreliability observed during use.

    THE 2 !MP)RTA/T E+EME/TS )F

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    THE 2 !MP)RTA/T E+EME/TS )F

    RE+!A.!+!T,

    5$ Pro"a"ility

    6$ ime 7$ Per!ormance - !ailure can occur when e%pe

    o! per!ormance o! the intended !unction are nhere are two types o! !ailures functional fwherein there is a !actory de!ect or !aultycomponent2 and reliability failure: whicha!ter some period o! use$

    8$ )peratin# conditions

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    Mathematics of Relia1ili

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    Ha3ard Function

     ,n instantaneous !ailure rate over tim It is use!ul !or characteri*in# !ailure rcurve when the distri"ution o! !ailurecharacteri*ed "y di!!erent pro"a"ilitydistri"utions than the e%ponential$

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    DES!%/ )PT!M!4AT!)/

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    Ro1ust Design

     .e!ers to desi#nin# #oods and serviceare insensitive to variation inmanu!acturin# process and whenconsumers use them$

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    DFMEA

    3Desi#n Failure Mode and E!!ects ,n

    ool !or proactively addressin# produ

    risks$

    DFMEA(s SPEC!F!CAT!)/S F)R EACH D

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    DFMEA s SPEC!F!CAT!)/S F)R EACH D

    E+EME/T )R F*/CT!)/&

     Failure modes•  E!!ect o! the !ailure on the consume

    •  Severity' likelihood o! occurrence' adetection ratin#

    •  Potential causes o! !ailure

    • Corrective actions or controls

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    FTA

    3Fault ree ,nalysis&

     Sometimes called =Cause and E!!ect ree ,nalysis> 

     , method to descri"e com"inations o!conditions or events that can lead to a !a

    D

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    DFM

    3Desi#n !or Manu!actura"ility&

    he process o! desi#nin# a product !o

    e!!icient production at the hi#hest lev(uality$

    DFE

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    DFE

    3Desi#n-For-Environment&

    he e%plicit consideration o! environm

    concerns durin# the desi#n o! produc processes' and includes such practicesdesi#nin# !or recycla"ility and disass

    DF-

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    DF-

    3Desi#n !or E%cellence&

     ,n emer#in# concept that includes mandesi#n-related initiatives such as concur

    en#ineerin#' desi#n !or manu!actura"ildesi#n !or assem"ly' desi#n !or environand other =desi#n !or> approaches$

    ACT!!T!ES )F DF-

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    ACT!!T!ES )F DF-

    • Constantly thinkin# in terms o! how one can desi#n

    manu!acture products "etter' not ust solvin# or pre pro"lems•  Focusin# on =thin#s done ri#ht> rather than =thin#s

    wron#> •  De!inin# customer e%pectations and #oin# "eyond th

     ust "arely meetin# them or ust matchin# the comp• )ptimi*in# desira"le !eatures or results' not ust

    incorporatin# them•  Minimi*in# the overall cost without compromisin# (

     !unction

    D i R i

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    Design Revie$

     ,n approach o!ten used to !acilitate product development$ Its main purpostimulate discussion' raise (uestions' #enerate new ideas and solutions to h

    desi#ners anticipate pro"lems "e!ore occur$

    5 STA%ES )F DES!%/ RE!E6

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    5 STA%ES )F DES!%/ RE!E6

    •  Preliminary

    •  Intermediate

    •  Final 

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