The World of Hospitality

Chapter 1

Meeting the needs of guests with kindness and goodwill

Derived from the Latin word hospes, which means host or guest

Hospitality is a “people serving people business”

What is hospitality?

A. Growth – will grow by 3.9% through 2012

B. Employment – 18 million people in US2nd largest employer – 1st medical field

C. Money – generates more than $2 trillion per year1. Transportation2. Food3. Lodging4. Entertainment5. Gifts (self and others)

a. $70 billion comes from international travelersb. Taxes - $100 billion in revenuec. impacts economies in other countries as well

Size and Economic Impact

A. Businesses1. food2. lodging3. entertainment4. transportation

B. VisitorsEvery age, race, religion and culture

C. Employees1. high school – part-time retired2. different countries3. Varied education levels4. many more

 

Diversity(different from each other)

Hospitality industry consists of four segments:

A. Food and Beverage1. provide 50 % of all meals eaten in the U.S. today

a. casual (hot dog vendor)

b. to fancy (Ritz Carlton Restaurant)

2. largest of the hospitality industrya. employs 11 million people

B. Lodging1. from budget to resort hotels, to bed and breakfast

Complexity

C. Recreation (any activity that people do for rest, relaxation, and enjoyment)

1. Four typesA. Entertainment1. movies, concertsB. Attractions1. Natural history museums, zoos, historical sitesC. Spectator sports1. footballD. Participatory sports1. golf, skiing

D. Travel and Tourism- two parts A. Travel – physically moving people from one place to another

B. Tourism – places that organize and promote travel

A. Pleasure travel or leisure travel (done for rest and relaxation)

1. Use of discretionary income (after necessities)2. Shorter than in the past

a. more weekend tripsb. 3.7 night average

3. Where do they go?Historical sites, natural wonders, pursue hobbies, visit relatives, romantic getaways

B. Business Travel (as part of their jobs)1. The “meat and potatoes’ of the hospitality industry. Why?

a. spend moreb. bad times don’t affect business as much

2. Business people take approx 208 million trips per year

The Role of Travel

All segments must work together to successfully meet all customer needs

If one fails all the other may fail

Make a good impression

What happens when a customer is dissatisfied with one segment of their trip?

Working Together

A. Single Unit –independent, in one location in one unit ex: ?

B. Multiple Unit – 1. Chain – more than one location under the same name ex: Olive Garden, McDonalds

a. most important aspect is the NAME

2. Franchise – the right do business using the name and product of another company

 

Business Structure (two basic types of units)

A. Activities1. Professional Development2. Standards and Ethics3. Networking4. Public Relations – providing info to general public5. Government relations – informing local, state and national

governments about issues that are important

B. Values of Involvement1. Stay informed2. Grow in abilities and leadership3. Employment

C. Career and Technical Student Organizations1. FCCLA (Family Career and Community Leaders of America)2. DECA 3. Skills USA -VICA

  

Professional Associations

TRAVEL/TOURISM

LODGING FOOD AND BEVERAGE

Recreation

Hospitality

The hospitality industry is dependent on giving the public what they want.

 List popular trends and fads of today. Take two trends and/or fads and explain how the

hospitality industry could incorporate them into their businesses.

 As a group select an example of a hospitality business

and share how your trends and/or fads to the class how they will influence this business.

Your idea should explain how their (your) business has incorporated them and how incorporating these trends and/or fads will benefit their (your)business.

  

Activity -A Look into Today 

Latest controversy in Treasure Valley

Read Article , “In-N-Out has beef with Boise’s Burger Express”.…discuss