changing the date of the final! too man conflicts, so the registrar is willing to fix it for us....
TRANSCRIPT
Changing the date of the final! Too man conflicts, so the Registrar is willing
to fix it for us. So… Will 3-5 on Monday May 5th work???
CHAPTER 18
STORE DESIGN OBJECTIVES
Store Design & Retail Strategy Influence Customer Buying Behavior Flexibility Cost Legal Considerations
W Hotels
Accessible?
Check it out, http://wave.webaim.org/
Trade offs
Is accessibility a good “trade off” to make for the sake of a better, more cool design
What about the cost of all the added features?
Do the features add to the shopping experience to the point where it increases sales and/or repeat sales
Maintainability becomes an issue
STORE DESIGN - Layouts
Grid
STORE DESIGN - Layouts
Racetrack
STORE DESIGN - Layouts
Freeform
STORE DESIGN – Signage & Graphics Location Category signage Promotional signage Point of sale Lifestyle images
STORE DESIGN – Feature Areas
Freestanding displays
Cash Wraps (Point of Purchase, or POP)
End Caps Promotional Aisle Walls Windows
SPACE MANAGEMENT
Space Allocation by Merchandise Category Location of Merchandise Categories Location of Merchandise within a Category
VISUAL MERCHANDISING
Fixtures Presentation Techniques
ATMOSPHERICS
Lighting Color Music Scent Excitement
WEB SITE DESIGN
Simplicity Matters Getting Around Let Them See It Blend the Web Site with the Store Prioritize