change acceptance - catherine hellebaut

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© 3M 2010. All Rights Reserved. Change Acceptance Catherine Hellebaut

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Page 1: Change acceptance - Catherine Hellebaut

© 3M 2010. All Rights Reserved.

Change AcceptanceCatherine Hellebaut

Page 2: Change acceptance - Catherine Hellebaut

Speaker : Catherine Hellebaut

3M Europe n.v. Lead Lean Six Sigma Black Belt, IT EMEA

NSI Deployment Manager, Europe

23 years in IT EMEA Program Manager Demand Management

IT Manager 3M Belgium

Responsible for AD Methodology since 2006 (NSI)

LSS BB since February 2009

[email protected]

Page 3: Change acceptance - Catherine Hellebaut

3M’s Technology Platforms

AbAbrasives

BiBiotech

AcAcoustics

CeCeramics

AdAdhesives

DdDrug

Delivery

AmAdvancedMaterials

DiDisplay

AnAnalytical

DoDental &

Orthodontic Materials

AsApplicationSoftware

EcEnergy

Components

EmElectronicMaterials

FcFlexible

Converting & Packaging

FeFlexible

Electronics

FsFiltration,

Separation, Purification

FiFilms

ImImaging

FlFluoro-

materials

InInspection &

Measure-ment

IsIntegrated Systems Design

LmLight Mgmt

MdMedical

Data Mgmt

MeMetal Matrix Composites

MfMechanical Fasteners

MiMicrobial

Detection & Control

MoMolding

MrMicro-

replication

PePredictive

Engineering & Modeling

NtNano-

technology

NwNonwoven Materials

RpRadiation Processing

SeSensors

PoPorous

Materials & Membranes

PmPolymer

Melt Processing

WoWound Mgmt

VpVapor

Processing

SuSurface

Modification

SmSpecialty Materials

OpOpto-

electronics

PdParticle & Dispersion Processing

PrProcess

Design & Control

PpPrecision

Processing

TtTrack and

Trace

WeAccelerated Weathering

© 3M 2010. All Rights Reserved.

Page 4: Change acceptance - Catherine Hellebaut

Six Market-Leading Businesses

© 3M 2010. All Rights Reserved.

Page 5: Change acceptance - Catherine Hellebaut

Electro and Communications Business

Consumer andOffice Business

Display andGraphics Business

Health CareBusiness

Industrial and TransportationBusiness

Safety, Security and Protection Services Business

leading businessesSix market

Page 6: Change acceptance - Catherine Hellebaut

3M Core Technologies3M Core Technologies MarketsMarkets

AdhesivesAdhesives

AbrasivesAbrasives

CeramicsCeramicsElectronicElectronicPackagingPackaging

MicroreplicationMicroreplication

Light ManagementLight Management

Specialty MaterialsSpecialty MaterialsNonwovenNonwoven

MaterialsMaterials

Polymer MeltPolymer MeltProcessingProcessing

Architecture & ConstructionArchitecture & Construction

Automotive, Marine & AerospaceAutomotive, Marine & Aerospace

Electronics ManufacturingElectronics Manufacturing

Graphic ArtsGraphic Arts

Health CareHealth Care

Home & LeisureHome & Leisure

Manufacturing & IndustryManufacturing & Industry

OfficeOffice

Safety: Transportation & PersonalSafety: Transportation & Personal

Security Security

Utilities & TelecommunicationsUtilities & Telecommunications

Integrated Systems Design

Markets… serving a multitude of

Page 7: Change acceptance - Catherine Hellebaut

© 3M 2010. All Rights Reserved.

Net Sales (billions)

$Solid Top-Line Growth

$21.2$22.9

$24.5$25.3

$23.1

0.0

5.0

10.0

15.0

20.0

25.0

30.0

2005 2006 2007 2008 2009

Page 8: Change acceptance - Catherine Hellebaut

$3.1

$3.9$4.1

$3.5$3.2

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

2005 2006 2007 2008 2009

Net Income (billions)*

$A String of Record Profits

* Reported net income

© 3M 2010. All Rights Reserved.

Page 9: Change acceptance - Catherine Hellebaut

Solving Problems Everywhere

Operate companies in more than 65 countries 35 international companies with manufacturing operations,

35 with laboratories

In the United States, operations in 28 states

R&D and related expenditures total $6.861 billion for the last five years

More than 75,000 employees worldwide

We provide ‘borderless customer success’

© 3M 2010. All Rights Reserved.

Page 10: Change acceptance - Catherine Hellebaut

2010 Recognition

Fortune's World's Most Admired Companies -- No. 17

Bloomberg BusinessWeek's Best Companies for Leadership - No. 3

Barron's World's Most Respected Companies -- No. 15

© 3M 2010. All Rights Reserved.

Page 11: Change acceptance - Catherine Hellebaut

You can build the most wonderful solution in the world, but if people

don’t want to use it, your project has failed.

One could even call it Lean Waste…

Page 12: Change acceptance - Catherine Hellebaut

Symptoms of poor Change Acceptance

The application you built is not being used…

The application you built is being used after go-live, but pretty soon people are reverting back to their old way of working…

You successfully built a new application, but the deployment effort is taking much longer than expected…

Page 13: Change acceptance - Catherine Hellebaut

Change Acceptance Iceberg Goals

Technology

Structure

Policies and Procedures

Products

Financial Resources Perceptions

Attitudes

Feelings

Values

Informal interactions

Group norms

Losses/Gains to individuals

Change is the law of life. And those who look only to the past or present are certain to miss the future.

John F. Kennedy

Page 14: Change acceptance - Catherine Hellebaut

Dynamics of Change

People will:

feel awkward and self-conscious.

focus on what they think they will have to give up.

feel alone, even if others are going through similar change.

be at different levels of readiness for change.

handle only so much change.

be concerned resources will be inadequate.

revert to old behaviors without pressure.

Page 15: Change acceptance - Catherine Hellebaut

What is Change Acceptance ?

Q x A = E

Quality of solution (deliverables)

Acceptance of change (people transition occurs)

Effectiveness of project

Page 16: Change acceptance - Catherine Hellebaut

So, how to avoid issues with poor Change Acceptance ?

Page 17: Change acceptance - Catherine Hellebaut

1. Know what you're up against

You can never start too early

Know who is affected by the change

Understand how you are impacting them

Direct impact as well as down-stream impact Not just your core team !!

Assess the situation Supportive, Neutral, Against ?

Where do they stand now ?

Where do you need them to be for your project to be a success ?

Page 18: Change acceptance - Catherine Hellebaut

Stakeholder analysis

Don't make assumptions Objective data

Interview key stakeholders

Survey potential clients

Understand who the key influencers are And think about influencing tactics

Are your project sponsors on board ?

Internal clients vs. external clients Don't always know who your external clients will be ?

Page 19: Change acceptance - Catherine Hellebaut

2. Address the issue

Build and execute a communication and training plan

Adapt to the outcome of your stakeholder assessment

How big is your challenge ? Who do you need to talk to ?

What do you need to talk about ?

How frequently do you need to communicate ?

Think about the right communication and right medium for the right audience

Page 20: Change acceptance - Catherine Hellebaut

2. Address the issue

WIIFM vs. Compelling Business Case

Think about a Transition Map (from -> to)

Have an elevator speech ready

Page 21: Change acceptance - Catherine Hellebaut

2. Address the issue

Create a shared vision What does the future look like ?

How do we get people engaged ?

Awareness

"in their eyes"

Inform

Understanding

"in their mind"

Clarity

Acceptance

"in their hart"

Convince

Engagement

"in their work"

Engage

Page 22: Change acceptance - Catherine Hellebaut

3. Repeat and adapt

Repeat your Stakeholder Assessment throughout the different phases in your project

Adapt your communication and training plans to the results

Page 23: Change acceptance - Catherine Hellebaut

4. Get Help

In case you are facing a huge Change challenge Discuss this with the project sponsors and champions

Don't hesitate to get professional help HR Department

Consultancy

Page 24: Change acceptance - Catherine Hellebaut

Stuff to Google

GE CAP "Change Acceleration Process"

"IBM Better Change Method"

Page 25: Change acceptance - Catherine Hellebaut