WINTER FREESTYLE FESTIVAL

2014

BACKGROUND The CHAMPS in Leysin is more than just the oldest snowboard competition in Europe. It’s an ever evolving event concept that encompasses the freestyle lifestyle. Since 1992, the CHAMPS has made some radical turns: •  1992 First ISF European Championships*

•  2003 A founding event on the new TTR (World Snowboard Tour)**

Musical aspect becomes a permanent quality feature

•  2004 Unique Slopestyle course incorporating a Superpipe

•  07-09 Addition of Freeski

•  2011 20th anniversary Addition of Urban Art

•  2013 Addition of a graphic art competition to create the event’s poster

A new location for parties & après-ski *ISF= International Snowboard Federation ** TTR = Ticket to ride

REASONS WHY THE CHAMPS WILL CONTINUE… After 22 years, the CHAMPS is the only (still running) freestyle winter event in the Swiss French Alps. It has been an important source of inspiration and progression for several generations of the freestyle community. ACTION SPORT SCENE •  The CHAMPS has always been and still is, an important stepping stone for young riders •  Numerous CHAMPS winners became snowboarding CHAMPIONS after winning in Leysin •  The only freestyle snow sport event of international level accessible to the Swiss French public WINTER FREESTYLE ACTION IN THE MOUNTAINS •  Continued attraction of athletes and public to the original location of Freestyle Snowboarding & Freeskiing •  Progression of the sport without loosing touch with it’s origins •  Promotion of winter sports to the youth community in a unique freestyle environment

SWISS FRENCH PUBLIC •  The CHAMPS is a classic and highly respected “rendezvous” during the winter •  A melting pot where the youth, freestyle scene and young adults can meet

THE CHAMPS PUBLIC Since 22 years, the CHAMPS attracts not only the youth but also families, the original freestyle snow sport lovers of yesterday are coming back with their kids… •  87% of the public enjoys the 3 pillars: freestyle, music and urban art •  47% would not change the event •  46% are snowboarding and 47% skiing •  A two days average onsite public presence

-­‐15  6%  

15-­‐25  62%  

25-­‐35  20%  

35-­‐45  9%  

+45  3%  

Age demographic for public on site

1  jour  41%  

2  jours  23%  

3  jours  23%  

4  jours  4%  

5  jours  9%  

Breakdown of public presence duration

   

THE NEW CHAMPS POSITIONNING

WINTER FREESTYLE FESTIVAL Swiss French Winter Rendezvous

Action Sports Snowboard – Freeski - Skateboard

Culture @ lifestyle Music – Urban Art – Freestyle movies

General public Freestyle culture lovers Amateurs & Athletes

Freestyle Industry &

Marketing Manager

Targets

THE NEW CHAMPS 2014 Todays snowsport scene is overloaded with competitions and tends to loose touch with the soul of freestyle. The CHAMPS minimizes the emphasis on ranking points, competition pressure and calendar conflicts and offers a unique event platform centered on the pure enjoyment and of Snowboarding and Freeskiing. A real winter freestyle festival on the mountain with 3 main acts:

Collaboration with 3 individual film productions Prize Money to support film crews Film crews bring big names Important cross communication opportunities

Open competition Film crew riders show

Public event

On mountain village

with music and animation

Music – Urban Art &

Skateboarding

Concerts & Parties

Après-ski

Freestyle Movie Award Big Air Open Snowboard - Freeski The Place to Be

THE NEW EVENT ACTS creating a unique

WINTER FREESTYLE FESTIVAL

•  3 international freestyle (snowboarding & freeskiing) film productions

•  More than 10 days on site to film and edit a 3mn highlights

•  Cutting edge athletes judged by public voting

•  Friday night – Big Award Party – Public voting (internet & on site)

•  US 30’000 prize money to be shared between 3 productions

Backcountry / In Resort, filming & photo shooting is actually what the athletes enjoy and the public want to see. Natural terrain with spectacular views set the scene for epic high caliber images. The CHAMPS creates an event platform to support movie production possibilities. Locations not limited to classic competition structures.

Freestyle Movie Award

•  Snowboard & Freeski BIG AIR competition

•  Open to everyone

•  Film crew athletes show

•  Film crew judging open competition

•  The best rider win a place on tour with one of the a movie production crew •  Public village •  Music and animations •  Sponsors & Partners stands •  VIP area

Big Air Open Snowboard - Freeski

•  Après-ski

•  Skateboard & Urban art

•  Concerts & Parties

•  Best freestyle movie award & Live art

The Place to Be

A FULL FESTIVAL AROUND FREESTYLE CULTURE

Do you want to know more… The CHAMPS offers great visibility opportunities for partners and sponsors! Get the marketing details and sponsoring packages information. Contacts: Mainstream Industry Valerie Atkinson Douglas Atkinson valerie@swissmate.ch dug@swissmate.ch +41797780662 +41793553465