chamber of commerce presentation (2)
TRANSCRIPT
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Lakeland Chamber of Commerce
Economic Impact Study
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Objectives
▸ Gather historical data & demonstrate the influence that the LCC has had on the local economy
▸ Conduct economic impact study of potential alternatives for a new building or “Business Collaboration Center”
▸ Provide an initial report to be used in the capital campaign for the new multi-tenant facility
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Business Collaboration Center3
The Chamber of Commerce’s new Business Collaboration Center (BCC) will be a driver for future business growth and innovation in Lakeland and the surrounding area by creating a one-stop shop for small businesses in the area. Including:▸ New office space for the Chamber,
which has outgrown its current Lake Morton location
▸ Office space for small business tenants
▸ Space for partners, shared services (professional mentoring; WiFi, printers, etc.)
▸ Seminar rooms and education space for events and training
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Historical Analysis of the Chamber
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Historical Analysis
SCORE
EMERGELakeland
Lakeland Economic Development Council
Puerto Rican Hispanic Chamber of Commerce of Polk County
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▸ Approximately $1.3 million budget
▸ $750k annual impact from local events hosted
▸ Approximately 1,450 members
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LCC Value Chain
▸ Strong: ▹ Services promote
long-term retention
▸ Weak: ▹ Membership
growth is not scaling with Lakeland’s economy
▸ Bottleneck:▹ Operations isn’t
optimally converting local businesses into members
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Economic Impact Study
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Three Alternatives Tested
Alternative 1- No New
Action
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Alternative 2- New HQ
Building - No BCC
Alternative 3- New HQ
Building- Create BCC
▸ Each alternative’s “events” included in the impacts from IMPLAN
▸ Intangible benefits are factored in▸ Alternative with the greatest possible output chosen
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Alternative 1 - Chamber Continues Normal Operations▸ Total annual output of
$1,927,777▸ Total economic impact of
$1,280,556▸ Confidence benefits▸ Social benefits▸ Special treatments
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Alternative 2 - Chamber Constructs New Headquarters
▸ Addresses Chamber need for better:
▹ Space▹ Conference Center▹ Infrastructure▹ Technology
▸ Centrally located▸ Provide a convenient
and accessible location
Alternative 2 Total Impact Summary
Impact TypeEmployment (# hired)
Labor Income Total Output
Direct Effect 26.2 $1,045,962 $3,904,325
Indirect Effect
7.7 $ 323,904 $ 918,630
Induced Effect
7.3 $276,712 $ 864,966
Total Effect 41.1 $ 1,646,578 $ 5,687,921
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Alternative 3 - Build HQ and Create BCC11
Alternative 3 Total Impact Summary
Impact TypeEmployment (# hired)
Labor Income Total Output
Direct Effect 29.6 $1,181,680 $4,396,153
Indirect Effect
8.2 $ 343,448 $ 979,588
Induced Effect
8.1 $ 308,085 $ 963,039
Total Effect 45.9 $ 1,833,213 $ 6,338,780
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Alternative 3 - Build HQ and Create BCC12
▸ 58% increase in job growth
▸ 12% more likely to prefer products over competitors
▸ 51% increase in consumer knowledge
▸ 63% more likely to purchase goods/services
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Our Economic Impact Findings13
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You can also split your content1414
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$6,338,780Total Economic Impact
$1,833,213New Labor Income to the area
45.9New Jobs Created
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Any questions?