c.e.s.a.r consulting services in icts
DESCRIPTION
C.E.S.A.R - a private, non-profit and self sustainable center that innovates in products, services and companies with Information and Communication Technologies (ICTs). Since its foundation in 1996, the center helps companies throughout the innovation life cycle - from the study of contexts, design and prototyping ideas, to developing solutions in various sectors.TRANSCRIPT
Consulting Services
CESAR
Dec/2013
the world has changed
the world has changed
the world is [constantly] changing
big brands too concerned with their main product, with their main customer...
“Business leaders and managers have become too focused on short-term gains. (…) Doing the ‘right thing’ will kill you!”
Clayton Christensen, Innovator’s Dilemma.
[oops…]
And the impact of this phenomenon is not restricted to the business world, it affects but
directly our lives and our consumption patterns.
you do not watch movies the way you used to
you do not talk with friends the same way you used to
But there are companies that are aware of market changes. Not trying to predict them, but trying to boost them.
Jeff Bezos, Amazon
ordering pizza will never be the
same
Amazon Prime Air is a flying robot drone that the company is about to launch in the market to make home deliveries.
the Amazon legacy
And the ones who can't keep up with it, may
lag behind
The Borders bookstore founded in 1971 in Michigan USA, pioneered the concept of Mega Stores in the 1990s.
After facing difficulties to adapt to the rapidly changing publishing market for the digital world, filed for bankruptcy in 2011.
And how could you also be prepared? Start by not doing more of the same.
Nor try to do everything yourself.
OPEN INNOVATION
STRATEGY
And speaking of open and network innovation, CESAR can help you innovate strategically.
Innovation Chain with ICTs
design
studies and research
prototyping & evaluation
development comercialization
C.E.S.A.R CLIENT
set up
design
C.E.S.A.R CLIENT
set up
This is where innovation can become strategic and add value
Innovation Chain with ICTs
studies and research
prototyping & evaluation
development comercialization
CESAR Consulting Services for Strategic Design
Consultancy to identify strategies for (re) positioning the company before the changes in market dynamics focusing on People, Business and Technology.
business people
technology
Challenges
In five years, how technological changes will impact on my business?
Challenges
Will the current strategies of my company be enough to change the industry in which it is inserted?
Challenges
What new products or
services should I provide to my clients today so that years from now I remain competitive in the market?
Challenges
How can my company anticipate the changes in my clients consumption patterns?
Challenges
Tools
Quick ethnography to understand the internal and external environments - how does my company see itself and how is it perceived by my clients?
Tools
Identifying personas to help understand what my current consumer is and who they will be in the future
Tools
Scenario results to identify different possible futures my company could face
Tools
Business Model Canvas and Lean Canvas to help design and plan new business models or new services to my company.
Tools
Possible Solutions
Solutions
Design of a new product or service
Solutions
New strategic actions in the current market
Solutions
Strategies to enter a new market
Solutions
Redesign of existing products or services to better meet the users' needs
Solutions
Diversification plan aimed at improving the distribution of income.
Consulting Services Menu
1. Strategic Designs
2. Technological Studies
3. User Experience Studies
4. Meta Planning
5. Educational Consultancy on ICTs
Business Strategies
Products and Services design
New Technologies
people business
technology Strategic Designs 1
Portfolio
Business Strategies
Products and Services design
New Technologies
people business
technology Technological Studies 2
Portfolio
Business Strategies
Products and Services design
people business
User Experience Studies 3 New Technologies
technology
Portfolio
Business Strategies
Products and Services design
people business
Meta Planning 4 New Technologies
technology
Portfolio
Exército
Brasileiro
Business Strategies
Products and Services design
people business
Educational Consultancy on ICTs
5 New Technologies
technology
Portfolio
