centech & awing cooperation to provide total mobile marketing solution
TRANSCRIPT
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Today we’re going to talk about
WIFI Marketing
LET’S SEE...
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We understand
Source: Cisco
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And We understand
People in shopping mall want:
- Free Wifi network in any location in Shopping Mall
- Check Hot-deal, Coupon, Map, Sale off… in Shopping Mall
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So, we cooperate with Awing to bring the most valuable
WIFI Marketing solution to customers
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Our Wifi Marketing Location
• Vincom Dong Khoi (HCM): Average 1,500 CPC/day & 2,000 CPC in weekend
• Vincom Ba Trieu (HN): Average 1,500 CPC/day & 3,500 CPC in weekend
• Royal City Mega Mall (HN): Average 4,600 CPC/day & 6,000 CPC in weekend
• Times City Mega Mall (HN): Average 1,800 CPC/day & 3,000 CPC in weekend
(Traffic keeps growing …)
• And be continued…
07/2015:
500,000 users/month
12/2015:
1,000,000 users/month
06/2016:
2,000,000 users/month
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Royal City in Hanoi
Time City in Hanoi
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Target Audience
Source: Google Analytics
Interaction Rate 100% Users watch Ads
Interaction Time Brand can set time for
Users to watch Ads
Click Through Rate 40%-60% Users click to
watch Ads
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Event, Favorite, Coupon, Discount, Store, Indoor Map, …
Shopping Entertainment
Share Comment Suggest Follow
Notification pushed by customers’ interest
- Internet - Browsing Coupon, Discount, Product, Store - Indoor map (w/ discount display)
Mechanism
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Remarketing (Plus FB/Google)
Remarketing
(1) Login AWING Wifi
(2) Visit website
(3) Collect USERS INFOR (remarketing FB/Google code)
(4) Remarketing (5) Visit & Interactive
AWING Filters TAs (consumers in Shopping Mall), and combine with Facebook & Google Ads to remarketing to TAs
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WiFi Advertising
Login Wi-Fi
(WiFi connect) 1
Ads pop -up 2
Ads interaction (optional) 3 Internet access granted 4
Landing pages 5
Case Study Demo:Bảo Tín Minh Châu https://www.youtube.com/watch?v=1JoG7Cpy36g
Timeout after 30-60 mins (re-login required)
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• TVC
• Click to visit
• Animation
• Text matching
• Poll
• Email Collection
• Banner Ads
• App download
WiFi Advertising
• Popup (full screen Ads)
– Responsive design (HTML5)
• Banner Ads (top, middle, footer, …)
• Floating Ads
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