cellular technology in malaysia

8/7/2019 Cellular Technology in Malaysia

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CELLULAR TECHNOLOGY OVERVIEWFOR

UNIVERSITI TEKNOLOGI MALAYSIA

Telecommunication player in MalaysiaEvolution of Cellular TechnologyAn overview of GSM / GPRS technology

An overview of mobile data/contentservicesAn overview of 3G technologyCelcom NetworkQ & A Session

Contents


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Telecommunication

player in Malaysia

First established in 1988

2nd cellular service provider in Malaysia

Voted 7th fastest growing company by World Link in 1997.

Unveiled new logo Sayap Gemilang in 1997.

Core business : mobile (voice & data), fixed network and

multimedia / value added services

Merged in June 2003 with Telekom Malaysia Berhad (TMB) becomes the new parent

company.

Control 35% of Malaysias cellular customer base (7.3 millions

customers)

Vision to be the leading mobility solution provider in Malaysia

Celcom Profile


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MAXIS PROFILE

First established in 1995

Merged in July 2003 with TIMECEL.

The largest cellular customer base of 7.5 mill.

DIGI PROFILE

Established in 1995

Mostly prepaid customer base

Cater mainly Chinese market segmentCustomer base of 4 mill.

MAXIS & DIGI Profile

Evolution of Cellular

Technology


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Vision of Cellular Technology

To provide communications

ability for users on the

move.

Its in your hands

RBS

RBS

MTX

MTX

The process of continuing a call from one radiochannel to another using a cell-based technology

What is Cellular Technology?


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GSM Cellular Technology Architecture

3 MAJOR

ELEMENTS

(1) MOBILE STATIONS (MS) SUBSYSTEM

The terminating / receiving DTE

(2) BASE STATION SUBSYSTEM

Composed two major elements : BTS (Base

Transceiver Station (BTS) and Base Station

Controller (BSC)

(3) NETWORK SUBSYSTEM

Central component is Mobile Switching Centre

(MSC) which is a mobile switching node

JAPANESE DIGITAL CELULAR1991JDC

AMERICAN DIGITAL CELULLAR1991ADC

GROUPE SPECIAL MOBILE1991GSM

TOTAL ACCESS COMMUNICATION SYSTEM1985TACS

ADVANCED MOBILE PHONE SYSTEM1983AMPS

NORDIC MOBILE TELEPHONE1980NMT-900

NORDIC MOBILE TELEPHONE1978NMT-450

DESCRIPTIONYEARSTANDARD

World Cellular History


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World Evolution of Cellular Technology

It emerged in late 70s in Europe.

The most rapidly growing telecommunications service today.

1 GAnalogue system provides basic mobile telephony

requirements

Faces capacity limitation, lack of security and datafeatures

Digital system provides basic mobile telephony

requirements

Less capacity constraint, better security and potentialdata features.

2 G.

2.5G &

2.75G

Digital system provides advanced mobile telephony

requirements with high speed data feature

Offers enormous potential high speed data-relatedservice

3 G

1 G First Generation Cellular Technology In Malaysia

Analogue-based system is the first cellular technology

Widely used system are as follows :-

(a) TACS / ETACS

(b) Analog AMPS

(c) NMT 450/900 systems

launched the first ATUR 450 service inMalaysia in 1985.

launched ART 900 service in Malaysia in 1988

Tremendous growth of subscriber base due to single operator

arrangement.


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2 major digital cellular exists today :

(a) GSM

(b) Digital AMPS (TDMA & CDMA)

launched the first

CELCOM-GSM service in1994.

subsidiary, MOBIKOM

launched Digital AMPS service in 1995

together with PNB and MRcb. launched its GSM service in 1955.

Tremendous growth of subscriber base.

2GSecond Generation Cellular Technology In Malaysia

An Overview of GSM /

GPRS Technology


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Features of Cellular Technology

Analogue

Cellular

1G

Early 80s, analogue cellular system rapid growth inEurope

Constraint : capacity limitation, system proprietary,

no roaming facility, lack of security and data features

1982, CEPT formed Groupe Special Mobile (GSM)

GSM criteria : good subjective speech criteria, lowterminal and service cost, international roaming support,data termihnnal support, spectrum efficiency, ISDNcompatibility.

Mid 1991, first commercial GSM service was launched

By 1994, there were 1.3 millions GSM subscribers with36 GSM networks in 22 countries

GSM

Cellular

2 G

Type of Services For GSM Cellular Technology

GSM

CELLULAR

TECHNOLOGY

(1) Bearer Service

It allows traffic, either synch or asynch to be

transported as a bearer service to/from ISDN

terminal

(2) Teleservices

Basic telephony, emergency service three digits

dialling, SMS (Short Message Service), Cellbroadcast, etc.

(3) Supplementary services

CLIP, call forwarding, call waiting, multiparty

conversations, call barring, etc.


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Driver (1) The mobile station consist of the physical

such as radio transceiver, display and

digital signal processors and SIM

(Subscriber Identity Module) card.

Mobile equipmen t is uniquely identified by

International Mobile Equipment I dentity

(IMEI)

SIM card contains IMSI (International

Mobile Subscriber Identity) that identify the

subscriber profile, authentication key and

user information.

GSM Driver

Base Station Subsystem composed 2 parts :

(a) Base Transceiver Station (BTS)

(b) Base Station Controller

BTS houses radio transceivers that define a

cell and handles radiol ink protocols with

the Mobile Station.

BTS focuses bon ruggedness, reliability,

portability and minimal cost.

BSC manages radio resources for one ormore BTSs. It handles radio channel set-up,

frequency hopping and handovers.

BSC is the connection between Mobile

Station amnd MSC.

BSC also translates 13 Kbps voice channel

used over the radio link to the standard 64

Kbps channel used by PSTN or I SDN

BTS

BSC

GSM Driver


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It is GSM switching node.

Handling call routing, call interconnectionand call roaming facility

HLR (Home Location Register) contains

administartive information of each subscriberregistered in the corresponding GSM network.

EIR (Equipment I dentity Register) is adatabse contains a list of all valid mobileequipment on the network.

Depend upon netw ork architectureMSC Tandem

switch

GSM Driver

R A N G K A I A N

S Y A R I K A T

T E L E K O M M U N I K A S I

GPRS Sistem

Sistem Jualan

Automatik

Field Service

Automation

Penghantaran

Automatik

Perkhidmatan

gudang

Web mail

Circuit Switched Data(CSD)

Data 2 Go

Unified Messaging

Service (UMS)

Sistem trafik

Litar Suwa

Sambungan

InternetServer

Applikasi

Gateway

Applikasi

Firewall

FAKTOR (1)FAKTOR (3) FAKTOR (2)

Sistem Pesanan Ringkas

(SMS)

Pentadbiran logistik

Telemetry

Pengedaran &

penghantaran barang

Perkhidmatan gudang

Perkhidmatan tiket

Perkhidmatan alerts &

notification

3 Driver of Telecommunication Industry


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An Evolution of MobilitySolution/ Content Services

Traditional Traffic

- Voice

Non-voice traffic

- Data2Go

- CGIA

- SMS

- MMS, etc.New Generation TerminalsPDA, PocketPC, Communicators

Mobile Data

Emergence of Mobility Solution Offerings


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Entertainment &

Leisure

News & Information

Sports & Info

Games/Quiz

Financial Services

MobileCustomization

Tools

Travel Based on 514 Mobile Data services offered by 3 MNOs

65% of all offered MD services covered by News & Information and

Entertainment & Leisure

Mobility Solution & Content Market In Malaysia

Corporate Mobility Solutions... looking at the shape and color of things to come

More than just mobile phone lines

Mobile workforce

Sales and marketing management

Logistics tracking and management

Human resource (HR) tracking

Partner Solutions

Technology Solutions

ii

ISC

R E M O T ES W I T C H &B A S ES T A T I O N

I N T E R N A T I O N A L

I N T E L L I G E N TN E T W O R K( I N )

SCP SSP

P A C K E T( I P )N E T W O R K

IPTISPISP

IPT O T H E RO P E R A T O R Se . g .T e l e k om , M a x i set c

L O C A L S W I T C H( L S ) & M O B I L ES W I T C H I N GC E N T R E ( M S C )

R E G I O N BR E G I O N C

R E G I O N

A

I N T E G R A T E DT A N D E M S( I T )

Consulting &

Professional

Servi ces

mob

ilityba

se

mob

ility

solut i

ons application

user interface

system and operating systems

network

data

access

inter-application

communications

informationtechnology

communicationstechnology

IC T

convergence

CELCOM Corporate Mobility Solution Offerings


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C E L C O M G P R S &G S M N E T W O R K

GPRS Solution

Sales Automation

Field Service Automation

Delivery Automation

Stock

Web Mail

SMS Solutions

Fleet Management

Telemetry Delivery - parcel track &trace.

Stock

Ticketing

Alerts & Notifications

Circuit Switched Data

(CSD)

Data 2 Go

Unified MessagingService

SMS OnLine (Bulk &

Premium)

Leased Line

Broadband

Application

Server

Application

Gateway

CELCOM

Firewall

Driver (1)Driver (3)

Driver (2)

Fleet Management

Celcom Corporate Mobility Solution Offerings

Simple and straight forward

Allows two-way data communication

SMS information can be stored and retrieve later

Retry mechanism with store and forward capability

Cost-effective

Benefits of SMS


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CELCOM GPRS Coverage Map


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An Overview of 3G

Technology

3G - An Infinite Possibility

3G promotes the development and integration of data and

voice capability to be greatly improved on distance,

quality and speed.

Thus, allowing an endless applications development

environment.

Whatever that is thinkable can be developed and

deployed on the 3G network.

Offers packet switched data at bigger bandwidth of 384 Kbps

for mobile access and 2 Mbps for stationary use.

Excellent voice quality, always-on-data and internet access

Combines high-speed mobile, fixed and Internet Protocol (IP)

3G promotes the development and integration of data and voice

capability to be greatly improved on distance, quality and speed.

Killer applications are on hunt.


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3G - What It Is?

Based upon ITU (International Telecommunication Union)IMT-

2000 standards

3G technology evolved around such systems as WCDMA-DA

(Wideband Code Division Multiple Access), CDM-2000 and TD-

SCDMA (Time Division Synchronous Code Division Multiplexing

Access).

3G enables sending of data traffic over a greater bandwidth.

Frequency SpectrumUplink (MS to

Base Station)

Downlink (Base

Station to MS)

Primary GSM-900 Mhz

Extended GSM 900 Mhz

1800 MHz

3G Utarid FDD

890 905 Mhz

888 890 Mhz

17351760 Mhz

19201935 Mhz

935 950 Mhz

933 935 Mhz

18301855Mhz

21102115 Mhz

3G - Spectrum Allocation


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3G - Applications For Different Industry Segment

3G

APPLICATIONS

(1) Public Applications

Daily public aplications for personal usage

(2) Private / Enterprise

Customized applications for enterprise usage

(3) Retail applications

(4) Advertising applications

Advertising & promotions applications

(5) Government applications

Safety & health, enforcement, education, fire &

rescue.

3G - In Malaysia

3G

LICENCEOWNER

VALUE

ADDED

CONTENT


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3G Third Generation Cellular Technology

Malaysia 3G licences have been awarded to :

(a)

(b)

Expected to be launched by 2005.

Major constraints :

(a) Heavy investment (b) No killer applications

3G TRANSMISSION CONCEPT

TM Network

RNCCore Network

Node B

Node B TM LL

CelcomNetwork

Existing Mw

Case 1: TM LL (TM LL is available)

Case 2: Celcom E1 (Celcom E1 is available)

Node B at Celcom Site

TM Repeater/NodeB at TM site

RNC

SDH Mw

PDH Mw

Strategy:If the site is a TM site or has TM

existing infra, then TM LL is used.

Strategy:For Celcom site with access

capacity, use Celcom E1.


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Access toMobile Operators

MobileEnforcement

MobileReservation

Mobile FieldServiceMMS

Windows

MobileAlerts

J2ME

MobileMessaging

SMS

Palm OS

GPRS/

WAP

WindowsMobile

Celcom Corporate Mobility Solution Offerings

AiroGate WirelessMessaging Gateway

PTPApp Server

CELCOM 013SMSC

CELCOM 019SMSC

PTPDatabase Server

PTP

PTP Vehicle withMDT & GSM Modem


Leased Line


Corporate Mobility Solution Connectivity Diagram


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REDUCECOST

INCREASEREVENUE

STRATEGICCHOICES

COMPANY

MAXIMIZING

EFFICIENCY &EFFECTIVENESS

EXPAND

MARKETSHARE

PROFIT

INTERNAL & EXTERNAL BUSINESS PROCESS IMPROVEMENTS

Corporate Mobility Solution Impact / Benefits

3G Roles & Functionalities

(1) System security or protection for each networkelement eg. hardware and software such asfirewall /system system access

(2) Alert & notification

(3) Modern & conclusive system monitoring

Items Functions

(1) Rules & Regulations

(2) Enforcement


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Idea Brainstorming

Wireless competition

e.g.. Hotspot

Regional & global marketstudies

End-user Feedback

Regular technicalrapport / workshops

Celcom applicationDeveloper community

Feedback from Celcom,

system integrator and end-users.

Rapid prototyping for

simulation testing

Market testing in friendlyuser trials

Sophisticated user-feedback tool

Marketing & business plan

information

User Trials &

Feedback

CDC

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3

Development &

Testing

CELCOM Development Centre(CDC) For Mobility Solution

Thank You

FAILURE TO PLANIS

PLANNING TO FAIL

Q & A Session


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Rosli Abdullah 019 3303515

[email protected]

Ahmad Zaki Salleh 0193303600

Mohd Kamill Kamsah 013 3236333

cellular technology in malaysia

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