m a g a z i n e f o r C e B U P a C i f i C

Discover. Relax. Explore

1

57%

22%31%

19%14%

11%8%

2006

3,462,415

5,437,2586,662,725

8,756,19710,460,000

11,938,515

13,289,609

14,294,527

2007 2008 2009 2010 2011 2012 20132 3 4 5 6 7 8

74,301,246 passengers flown

Common purpose of flight

Holiday 30%, n Business 23%, ~wVisiting friends/relatives 23%, Shopping 20%, Sports activity 6%, medical 2%

media pack 2014

m a g a z i n e f o r C e B U P a C i f i C

• smile is a travel and lifestyle magazine exclusively distributed as a complimentary onboard Cebu pacific Airlines• Voted as the Best Airline magazine in the philippine & Asia by Cnngo.com• one seat, one copy distribution• monthly circulation of 78,055• 95.2% of yearly passenger load (12,651,707) read smile for more than 15 minutes• smile highlights must-see and must-do in key destinations

MAGAZINE

CEBU ANNUAL PASSENGER LOAD2006 to 2013

READERSHIPGender: male 43% female 57%

Age0-18 yrs: 2%19-25 yrs: 21%26-35 yrs: 46%36-45 yrs: 18%

Demographicsa 22.4%, B 60.3%, Upper C 17.3%monthly household income us$3,000

Educational BackgroundUniversity Degree Holder 81%graduate School 17%others 2%

Spending PowerCredit card holders 82%

Job LevelSenior management or higher 21%

AIRLINEnumber 1 in the philippines

in terms of passenger load

2,200 flights weekly

manila (main)

iloilo

Cebu

Kalibo

Davao

Clark

hubs in the Philippines6

Leading in domestic market 45%

34 domestic destinations 25 international destinations

passenger load in 2013

14.29 million

smile mAgAzine is published on behalf of Cebu Pacific airlines by ink, the world’s leading publisher of inflight magazines. Tel: +65 6324 2386, fax: +65 6491 5261, Web: www.ink-global.com, address: ink Publishing Pte Ltd, 51 Changi Business Park Central 2

The Signature #04-11a/12 Singapore 486066

for inquiries/media placements: +63916.461.92.97or email: smile@ink-global.com

Bong Dy-LiaccoAssoCiAte puBlisherDireCT +65 6302 2376 moBiLe +65 9751 4957emaiL bong.dy-liacco@ink-global.com

Mohan Gopalgroup puBlisheremaiL mohan.gopal@ink-global.com

media pack 2014

m a g a z i n e f o r C e B U P a C i f i C

How far your brand will go

ADVertoriAl &1 off rAte

6 insertions(Per iSSUe)

12 insertions(Per iSSUe)

DouBle pAge spreAD SgD$18,150 SgD$15,790 SgD$14,212upfront full pAge SgD$9,557 SgD$8,310 SgD$7,480full pAge SgD$8,855 SgD$7,700 SgD$6,930hAlf pAge (horizontAl) SgD$4,867 SgD$4,235 SgD$3,811one thirD pAge SgD$3,245 SgD$2,821 SgD$2,541

prime positionsoutsiDe BACK CoVer SGD$9,930

insiDe front CoVer SGD$9,557

insiDe front CoVer spreAD SGD$17,506

insiDe BACK CoVer SGD$9,557

Laoag

Tuguegarao

Cauayan

naga

Legazpi

Tacloban

Siargao

Bacolod

roxas

CaticlanKalibo

San Jose

Pagadian

ozamiz

Dipolog

Dumaguete

Surigao

Busuanga

Puerto Princesa

Tawi-Tawi

Cotabato

general Santos

zamboanga

Virac

ClaRK

manila

iloilo

davao

The Philippines

Camiguin

Tagbilaran

Cagayan de oro

Butuan

Cebu

Where to next

202

www.cebusmile.com

Beijing

Shanghai

Guangzhou

Xiamen

Macau

Bangkok Siem Reap

Denpasar

Phuket

Kuala Lumpur

Kota Kinabalu

Singapore

Jakarta

Bandar Seri Begawan

Incheon

Busan

Taipei

Hong Kong

CLARK

MANILA

CEBU

CHINA

KOREA JAPAN

TAIWAN

THAILAND

HanoiVIETNAM

CAMBODIA

MALAYSIA

SINGAPORE

INDONESIA

BRUNEI

Asia

SAUDI ARABIA

OMAN

DubaiMiddle

East

UNITED ARAB EMIRATES

MAP LEGENDCebu Pacific hubCity with airportCebu Pacific international flightCebu Pacific domestic flightCebu Pacific new route

THE PHILIPPINES

Osaka

KALIBO

Narita

Nagoya

ILOILOVIETNAMHo Chi Minh City

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