cd package pitch

6
Etta Bond Ask me to stay Proposal JAZZ AND ALEX

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Page 1: CD package pitch

Etta Bond –

Ask me to stay

ProposalJAZZ AND ALEX

Page 2: CD package pitch

One of the first features that my partner and I discussed was the aspect of our CD. As the artist we picked is still underground, we

decided to put up a collage with other artists that share the same style as ours.

As a result, we established that the genre of our CD is going to be dance, as the music will represent the youth culture. In order

to portray the energy of the youth, we also decided that our album should be extremely colourful and less dramatic. For

instance, we decided to construct a similar look to the cover CD of Katy B, Elle Varner and Tinashe.

We also decided for our picture to portray the artist posing in a medium close shot. Additionally, our photo-shoot location will be

the studio, mainly because we think that it will look much more professional, however we could incorporate a more colourful

and interesting backdrop. As final product will look extremely colourful due to photoshop manipulation, we are also thinking for

our photographs to be in black and white, mainly because we believe that a monochromatic image would allow the colours in

photoshop to blend with the picture much more nicely.

Page 3: CD package pitch

Studio vs. Location

Page 4: CD package pitch

As we decided that the cover of the CD should be colourful, we tried to

imitate the style of Elle Varner and Katy B. We therefore decided to do a

test run with a couple photographs that we have to see if our plans are

plausible. The result was positive and we are thinking that this style fits our

artist perfect. Although the art of her album is based on cartoons, we also

notice her preference towards colourful imagery, and thus we believe it

would represent both her style and her music perfectly.

Page 5: CD package pitch

These are the font ideas we

have for our album art. We

are going for a simple font

however we want it to be

creative at the same time. We

are thinking of having the font

in capital letters to create a

bold effect to show the status

of the artist.

Page 6: CD package pitch

Album art layout