Why Wi-Fi – Why NOT?

October 2017

HERE to HERE

2

What is This?

ANSWER:

Licensed spectrum utilization as mobile data growth

continues to explode over the next five years.

Source: Cisco VNP Mobile, 2017

• There is a need to seamlessly incorporate unlicensed

spectrum to meet the growing data demands

• While reducing margin pressures

• And delivering high quality experience

Source: Cisco VNP Mobile, 2017

5

Should Users Care About this?

6

No… Seamless

Is this Really Necessary?

7

Connectivity is Only the Means…

8

NO LONGER AN ENEMY

“Wi-Fi is an ally of mobile service providers -

reducing MVNO and MNO costs and improving the

subscriber experience with faster speeds, better

pricing, and improved app functionality.”

Wi-Fi and MVNO/MNOs are a logical,

profitable match.

BEQUICK.COM – MAY 2016

10

SO…..Which Ones Matters?

Global Wi-Fi footprint

This One… Where Ever You Are

WiFi/Mobile data bundles driving 114% YoY increase in mobile roaming

data usage.*

Expanded Wi-Fi footprint and global aggregation makes

Wi-Fi commercially accessible.

Increase in commercial Wi-Fi use and curated networks leads to

decreased Network Acquisition Cost and increased breakage

opportunities.

Adding Wi-Fi leads to profit (says AT&T)W

IRE

LE

SS

D

ATA

M

AR

GIN

Bundles

incl. Wi-Fi

Bundles

excl. Wi-Fi

TIME

Data Ingestion

Rating

Location

SSID/BSSID

Analytics

But not without iPass SmartConnect

• Collects wireless signal information from Wi-Fi & cellular data stations around the world

• Correlates location and centroid data based on device GPS, signal strength, and other data sources

• Analyzes ingested scan list data and generates a network rating that is published to the cloud

• Allows apps and things to make smarter decisions related to usage patterns, network quality, and network location

• Powers Always Best Connected

To cloud edge

Question

Answer

Mobile Scan List

& Connection telemetry

SmartConnect

Could Service

QUESTIONS?

14