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Kathleen’s Social Media

(and life) Philosophy

Remember the Golden Rule.

If you wouldn’t tattoo it on your forehead…

DON’T post it online!

There is a human behind every avatar.

RESPECT.

Be honest. Be transparent.

Be human. Be REAL.

Be your best self online.

Get yourself a home base, then secure your

outposts.

Your website should beyour “home base.”

Your goal should beto build your email list.

Social mediashould be

your “outposts.”

Watch your step…

93% of hiring managers will review a candidate’s

social profilebefore making

a hiring decision.

Source:http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/

55% have reconsidered a

candidate based on what they find,

with most (61%) of those double-takes

being negative.

Blacklisted

• Drugs

• Alcohol

• Sex

• Profanity

• Guns

• Badmouthing pastco-workers & employers, or spilling company secrets

• Bad spelling & grammar

• Lies

On the plus side…• “Good fit” for company culture

• Professional presentation

• Digital footprint backed up resume

• Well-rounded

• Creativity

• Good communication skills

• Great references

• Interacted with company’s social media accounts

Guidelines• Be aware of your privacy settings;

set them so that you must approve tags.

• Stay positive on social media.

• The more positive content associated with your name, the less damaging the negative will be.

• Consider a public passion project.

• Jab, jab, jab…right hook! Give more than you take.

• Let your actions speak for you; don’t beg for a job.

• Be your (BEST) self!

Resources

• The 7 Social Media Mistakes Most Likely to Cost You a Job

• Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise

• 7 Ways to Use Social Media to Land a Job

• Gary Vaynerchuk: Jab Jab Jab Right Hook

• Jon Ronson: So You’ve Been Publicly Shamed

Kathleen Heuer Broken Chord Communications

kathleenheuer.combrokenchordcommunications.com

@kathleenheuer