cattlebaron

“Tweet Me Nicely”A Guide To Social Media

In The HospitalityIndustry

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slideshare.com/mikesaidwhatCattlebaron

@mike_said_what #CBTrain

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MarketingIs About

PerceptionIt Is Not

About Reality

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Try and imagine that

The SAPost OfficeIs a living breathing

human being

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In your mind is The SAPost OfficeMale or Female?

In your mind how old is The SA

Post Office?

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In your mind where does

The SAPost Office

live?

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In your mind what does The SA

Post Officedrive?

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In your mind what does The SA

Post Officedrink?

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In your mind where does

The SAPost OfficeSpend its

leisure time?

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In your mind would you be seen out in public with

The SAPost Office?

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The SA Post OfficeMale

60-80 or “ancient”Nowhere near you!

Toyota Corolla or A BakkieKlippies & Coke, Castle or Tea

Around the braai, fishing, TV or Loftus

Absolutely NOT!

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Not Even The Best Marketing In The World Can Create

Customers Out Of This Air

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Even the best MARKETING

efforts, in isolation, cannot just make new

customers appear out of

nowhere!

Ladies & Gentlemen… Introducing

Ilan Smith Entertainer

IllusionistExtraordinaire!

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The world of marketing is

changing before our very eyes and there are

seven key trends that are driving

this!

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TREND No 1Is a trend

towards honesty& transparencyin marketing &

business.

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towards less interruption marketing.

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TREND No 3Is a trend towards

showing our customers and

not telling them.

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towards the use and distribution of online video

through channels like

YouTube.

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targeting & marketing

segmentation.

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towards having an integrated marketing strategy.

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SOCIAL MEDIA MARKETING.

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Your Website!

“More people have seen the top of Mount

Everest than the 3rd page of a

Google search!”

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Google Keywords!

Let’s test the power of

selecting the correct

keywords.

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Fix Your Website!

1. Get Rid Of The FLASH2. Drop The Friggin MUSIC3. Stop Hiding Your

CONTACT INFO4. Update Your MENU/INFO5. Avoid PDF DOCUMENTS

Bonus Tip THINK CUSTOMER

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The Corporate Blog…

Is a trend towards


segmentation.

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Your LinkedIn Profile…Is a trend towards


segmentation.

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Your Facebook Profile/Page…

Is a look “inside your company” it

is the slightly softer side, the human website.

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Who better to explain the magic of Facebook

then our now resident

illusionistIlan

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Your Twitter Profile…

This is the “cocktail party”

side of your business. Be

careful what you put out there!

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Your YouTube Channel…This is the

“information” side of your business, the real insight.

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Foursquare…Location based marketing. The opportunity to thank, reward and entice your

customers.

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WEB SITE CUSTOMER

COMMUNICATION

BRAND

EXPOSURE

TRAFFIC TO

YOUR SITE

SEARCH ENGINE

OPTIMIZATION

FACEBOOKA social-networking site where users

can add friends, send messages, and

build their own profiles

A central and open communication

portal, Facebook is the hub through

which businesses want to drive social

interaction. Positive or negative,

companies can use Facebook to get

their messages out and to receive

customer feedback.

Using pages as a persona allows

companies to position their brands on

other relevant pages. For example,

Starbucks‘ page itself can now post on

large coffee-lovers' pages.

For many Web sites, Facebook has

emerged as one of the top traffic

sources. While the "viral potential" is

lower on Facebook than others,

nothing is more consistent at driving a

steady flow of traffic to every

message or post.

Google and Bing have both indicated

that they are using "social signals" as

part of their ranking algorithms,

pointing to Facebook and Twitter, in

particular. While the links themselves

are “no-follow," the search benefits

exist, especially in instances where

"Query Deserves Freshness."

TWITTERA micro blogging site that enables

users to send “tweets,” or messages

of 140 characters or less

Twitter is the ultimate outbound

messaging tool. Inbound customer

communications are quick and to the

point, allowing for simple monitoring

and management of conversations.

It isn't what you're saying on Twitter

that exposes your brand. It's what

you can get others to say about you

that has the real impact. Getting re-

tweets and interactions can do more

for brand exposure than any other

social site.

It isn't what you're saying on Twitter

that exposes your brand. It's what

you can get others to say about you

that has the real impact. Getting re-

tweets and interactions can do more

for brand exposure than any other

social site.

As with Facebook, Twitter has been

singled out as a component of

Google's and Bing's social component.

The links are "no-follow," but the

social component is real and expected

to become more prominent over

time.

LINKEDINA social-networking site for business

professionals

Not the primary focus, but you can

potentially engage customers by

encouraging employees to answer

industry-related questions people

post and become known as an expert

in the field.

LinkedIn is great for personal

branding and showing the

professional prowess in your

organization. Encourage employees to

maintain complete profiles to show

off your solid team.

LinkedIn continues to improve its

standing in traffic generation by

encouraging sharing through every

new feature it has rolled out during

the past year. It isn't as consistent as

Facebook or as viral as Digg, but it's

getting better.

Very high page rank, almost

guaranteed to be a ranking on the

first page of search results, especially

for your individual

employee names. High SEO value for

vanity search for your name, but that

is about it.

YOUTUBEA video-sharing Web site where users

can share and upload new videos

Whether you seek to entertain,

inform, or both, video is a powerful

channel for quickly responding to

customer complaints and showing

your social-media savvy. It is also the

best venue for reputation "repair" if

things go wrong.

Your YouTube branding is second only

to Facebook when people are

researching your company. Be certain

that the messages are frequent and

that they align with what you want as

your perceived company persona.

YouTube is growing in the traffic-

generation segment, particularly

through in-video messaging through

annotations and URL branding. Clicks

on content links are still minimal, but

even those numbers have seen a

recent rise.

Very good for building links back to

your site because the videos rank very

well. YouTube channels are a tried-

and-true way to send some really

good exposure and SEO back to your

brand.

FOURSQUAREA is a location-based social

networking website, software for

mobile devices.

This service is available to users with

GPS-enabled mobile devices, such as

Smartphones. Users "check-in" at

venues using a mobile website, text

messaging or a device-specific

application by running the application

and selecting from a list of venues

that the application locates nearby.

Foursquare is good for branding as

those checking in at your location will

more often than not post their check-

in on other social media platforms

Very good for building links back to

your site because Foursquare allows

you to offer information on your site

and your location. Foursquare allows

for the placement of links and short

links in your messages.

Currently not used as a tool for search

engine optimization but these are

early days

GOODGOOD

MEDIUMMEDIUM

POORPOOR

Do It Right Or Don’t Do It At All

1. Establish Clear Goals2. Listen To Your Market

3. Build Channels And Platforms4. Engage With Your Market

5. Participate In Conversations6. Don’t Ever SPAM!

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Your Brand!

TrustOffer

Products Or Services

Perceived AsAn Expert

Outstanding Visibility

Familiarity

Increases Referrals

New Relationships

DemandHigher Prices

Makes You Credible

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slideshare.com/mikesaidwhat Cattlebaron@mike_said_what #CBTraining

Mike SaidStrategist

strtgy.co.za082 449 7367

It’s Question Time

Let’s Build

• A Gmail Account – How And Why• A Facebook Account – Personal or Business• A Facebook Page – How And Why• A Twitter Account – How and the extras @ # DM• A LinkedIn Profile – How and Who• A YouTube Channel – How and What• A Foursquare Account – How, Who and Why• A Foursquare Location – How and Who ([email protected])

• Useful Tools– Bitly– Tweetpic– Tweetdeck– iPhone Apps