category management travel category · category management new procurement operating model page: 3...
TRANSCRIPT
Category Management
Travel Category
Kathy Briski, C.P.M., GTP
February 6, 2018
Global Procurement Processes
Source: www.strategiccomputing.ie ; www.accenture.com
Category Management New Procurement Operating Model
Page: 3
• Prior to 1990’s, procurement was a back-office function
whose primary objective was purchasing and ensuring cost
savings
• Starting in the mid 1990’s, technology created options and
new processes, giving way to an era of strategic souring
(eSourcing)
• Today, to take the organization to the next level, the first
critical step is to advance skillsets, mindsets, and modes of
operation - shifting focus to category management in order
to achieve breakthrough value.
• Category Management – Strategic operating model by
shifting tactical work away from the category manager and
delegating it to a qualified execution-focused team, it allows
the category manager to focus on stakeholder management
and category strategy development, the two key strategic
elements.
Source: http://www.sig.org
Strategic Sourcing vs Category Management
Page: 4
Key Category Management Principles
Page: 5
Category Management
Cross Functional
Team Approach
Strong Supply
Market Knowledge
Transition to
Success
Stakeholder
Engagement Facts And Data
Corporate Governance
Source: http://www.procurement-academy.com
• Understand internal business drivers and budget
forecasts
• Survey internal stakeholders to help define category
priorities.
• Analyze total and sub-category spend
• Define category characteristics
• Analyze TCO drivers and levers
Internal Profile
External Profile
Internal and external drivers are used to develop the subcategory strategies
• Sourcing sub-categories with market intelligence and benchmarking for negotiations with incumbents or RFP via traditional
bid process
• Perform demand management analysis in key maverick spend areas determining a plan of action for behavioral movement,
either through better booking choices or utilizing Grace’s preferred travel agency
• Capitalize on the implementation of Global Expense Reporting Solution (GERS) for compliance which is an integral part of
our ongoing category management system
Category Strategy
• Evaluate external market capabilities and availability
• Understand the predominant business models by
subcategory
• Match the supplier base to the required activities
• Identify key industry trends which affect cost and service
• Perform competitive Market Analysis
Travel Category Category Profile Drives the Strategy
Travel Category Profile
Objectives & Key Outcomes
Balance the optimization of the traveler experience while reducing the Total Cost of Ownership for the travel spend.
Vision
2011 Annual Spend: $XXX
Addressable/More Research: $XXX
Savings Target: $XX
Annual Spend & Savings Target Current # of Suppliers: ~XXXX
(XX Airline / XXXX Hotels / Car Rental)
Target # of Suppliers: N/A
Supply Base
Scope
Travel Category Cross Functional Team Charter
Deliver cost savings opportunities thru sourcing projects
Help control business travel costs thru demand management
Provide travelers with optimized and consistent service levels
Short Term Work Plan
Effectively manage supplier relationships
Meet the demands of the changing travel environment
Develop sustaining CFT operating model
Travel related expenses:
Airline
Hotel
Ground Transportation
Car Rental
Towncars/Limos
Airport Parking
Meals
Meetings/Events
Travel Management Company
Travel Policy Issues
Demand Management
Out of Scope: Relocation Services
Activity April May June July Aug Sept
Identify CFT
Members
CFT Kick-off
Establish Team
Rhythm
Develop Category
Profile
Review with
Business Partners
Presentation to
Leadership
Work
Opportunities
Internal Profile - Spend
The scope of the project includes all global spend within Company. Total Spend:
$XXXM
• Total spend was obtained using a
combination of travel agency data,
commercial card data (corporate card, P-
card, and PO System
• Date range used was December 1, 2015
thru November 30, 2016,
• The majority of spend for airline, hotel and
car rental is in North America
• Some meeting/events spend is reflected in
the commercial card total, and possibly in
the hotel spend, but not in airline and car
rental spend.
• Meeting/events spend is understated due
to decentralized program
• Divisional Breakdown (based upon Travel Agency
data):
• Division 1 - Airline 55%, Hotel 47%,
and Car Rental 58%
• Division 2 – Airline 31%, Hotel 33%,
and Car Rental 27%
• Corporate – Airline 14%, Hotel 19%,
and Car Rental 15%
Observations
Spend by Business Unit (PNR Data) Top Ten Airlines by Spend (PNR Data)
Advance Ticket Purchase(ATP) (PNR – Tickets) Observations: Approx. 70% of spend is with the top10 airlines with rest of spend spread
across multiple airlines
Top carrier is Delta Airlines with United Airlines second
Alaska and Virgin America has recently announced plans to merge
Company currently has XX airline agreements and do not “favor” one
airline over the other
ABC books 50% of the airline tickets and DEF books 25% of the airline
tickets
In 2015, travelers were booking 35% of the time less than 14 days in
advance. Furthermore, 30% of bookings were made 21 day+ out which
could lead to changes by the travelers.
Opportunities exist in performing city pair analysis and further Advance
Ticket Purchase (ATP) analysis.
Note: PNR = Passenger Name Record (Booking Data)
Internal Spend Profile - Airline
-
20
40
60
80
100
120
140
160
DL UA AA BA AS WN LH QF VS Misc Total
$ in
Mill
ion
s
Airlines
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
21+ Days [VALUE]
Domestic Vs. International (PNR Spend) Class of Service – Domestic (PNR – Tickets)
Class of Service – International (PNR – Tickets) Observations: Approx. 45% of spend is booked domestically while 55% of spend is
international.
For Domestic bookings: 65% of tickets booked by travelers are in
restricted economy (low fare coach), while 10% are booked in
unrestricted coach (refundable). An additional 15% were booked in
business but this is misleading since these tickets are connections
internationally.
For International bookings: 90% of tickets are booked in business class,
however some travelers are booking in economy or coach class.
Savings opportunities exist to reduce the fully refundable coach tickets to
restricted coach and to review policy on international business class.
In addition, Boeing is working with airlines to provide reports on ancillary
spend.
Note: PNR = Passenger Name Record (Booking Data)
Internal Spend Profile - Airline
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] 65%
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
0.00
20.00
40.00
60.00
80.00
100.00
Economy Coach Business First
$ in
Mill
ion
s
Spend by BU (Expense Data) Top 10 Domestic Hotel Chains by Spend/Rooms (PNR Data)
Top 10 Int’l Hotel Chains by Spend/Rooms (PNR Data) Observations: Total Hotel spend is $64M, Domestic - $50M International - $14M
The majority of spend is with the top domestic and international Hotel
Chains, such as Hilton, Marriott, Hyatt, Starwood and IHG
XXX Company has 800 hotel agreements worldwide
Currently have 2 global hotel chain agreements: Starwood and IHG
Opportunities may include incorporating other global hotel agreements to
cover non-preferred spend (Hilton, Marriott and Hyatt) or incorporate a
“rate cap”
Majority of hotel spend is on room rate. Additional amenities such as
free breakfast, internet, parking are emphasized in the global RFP.
Note: PNR = Passenger Name Record (Booking Data)
Internal Spend Profile - Hotel
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
GHI [VALUE]
0
10
20
30
40
50
60
Hilton Marriott Hyatt Starwood IHG Other Total
$ in
Mill
ion
s
Hotel Chain
0
5
10
15
Hilton Marriott Hyatt Starwood IHG Other Total
$ in
Mill
ion
s
Hotel Chain
Domestic vs. International (PNR –Room Nights) Domestic: Preferred Hotels (PNR – Room Nights)
Int’l: Preferred Hotels (PNR – Room Nights)* Observations: Of the total nights booked 80% of total nights are booked domestically,
while 20% are booked internationally. In terms of spend: domestic
represents 79% of the dollars, while international spend represents 21%
Travelers are booking preferred hotels 85% of the time domestically and
50% of the time
Opportunity to perform a hotel “cluster” analysis on international hotels
and work with travelers to educate them on the preferred hotels or
determine if other preferred hotels are needed.
Note: PNR = Passenger Name Record (Booking Data)
Travel Category – Internal Spend Profile Lodging
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
Top 10 Hotel Properties by Spend (PNR Data) Top 10 Hotel Cities (PNR Data – Airport Codes)
Chain Scale Room Night Segmentation (PNR Data) Observations: Phoenix area is the top hotel stay for travelers, followed by Seattle and
Los Angeles areas.
Travelers stay in Luxury hotels 5% of the time (500 room nights, average
rate $250), Upper Upscale hotels 45% of the time (5,000 room nights,
average rate $145), Upscale 30% of the time (4,000 room nights,
average rate $125), Midscale 10% of the time (1,500 room nights,
average rate $90) and Economy type rooms 10% of the time (250 rooms
nights, average rate $75) .
Opportunities exist to lower TCO with hotel chain shift downwards (i.e.:
Upper Upscale to Upscale and incorporate a per idem cap in the US.
A further opportunity is to review hotel booked data vs. paid hotel rate.
The Concur booking and expense tool will enhance this effort.
Note: PNR = Passenger Name Record (Booking Data)
Internal Spend Profile - Hotel
[CATEGORY NAME]
[VALUE] 500
Nights $250 Ave Rate
[CATEGORY NAME]
[VALUE] 5,000 Nights
$145 Ave Rate
[CATEGORY NAME]
[VALUE] 4,000 Nights
$125 Ave Rate
Midscale 10% 1,500 Nights $90 Ave Rate
[CATEGORY NAME], [VALUE] 250 Nights
$75 Ave Rate
0
2
4
6
8
10
12
14
16
PHX SEA LAX STL JFK DCA LHR PHL CDG Other
$ in
Mill
ion
s
0.000.501.001.502.002.503.003.504.00
$ in
Mill
ion
s
Hotel Chain Scales
Chain Scale Brand Name
Luxury
Upper Upscale
Upscale
Midscale
Economy
Ex-Upscale
Ex-Midscale
Ex-Economy
For Domestic Hotel
Bookings (2017) :
Total Tracked
Spend: $XXM
45% of spend in
Upper Upscale.
Average Nightly
Rate: $145
30% of spend in
Upscale. Average
Nightly Rate: $125
Business Travel
News: 2017
Corporate Travel
Index: $177
Spend by BU (Expense Data) Top 3 Suppliers by Spend (Expense Data)
Car Rental Domestic Spend by Type (Supplier Data) Observations: Car rental expense reimbursements amounts to $15M
ABC travelers have the majority of spend in this area
Top preferred supplier: All 3 suppliers have approx. the same spend
Time & Mileage (daily rate for rental car) amount to the majority of cost
when renting a car (excluding taxes) which will be the focus of
negotiations for the upcoming car rental RFP.
Internal Spend Profile - Car Rental
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
GHI [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
Refuel 2%
GPS 1%
0.00
1.00
2.00
3.00
4.00
5.00
6.00
Avis Enterprise Hertz
$ in
Mill
ion
s
Car Rental - % of Cars Returned Refueled (Supplier Data) Car Rental – Charges by Booking Source (Supplier Data)
Car Rental – Method of Payment (Supplier Data) Observations: Travelers return rental cars refueled 75% of the time
The majority of bookings were done via GDS, on-line booking tool.
Other booking occurred directly with the supplier “Walkups” and Web
In terms of payment method, 92% of the bookings were paid by
corporate card.
Opportunities exist with utilizing the on-line booking tool and corporate
card
Internal Spend Profile - Car Rental
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
Walkup 20%
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
Spend by BU (Expense Data) Top State Spend (Expense Data)
Top Merchant Spend (Expense Data) Observations: The top states are Arizona, California and New York (no surprise).
2015 analysis indicated that that top merchant spend was Starbucks,
Durant’s and Bobby Q’s.
Opportunity exists to look at cost over benchmark data and review actual
vs. per diem in addition with further analysis and possibly approaching
top merchants for Company discount. Moreover, work with Dinova
Restaurant Program to ensure that top merchants are approached by
Dinova to solicit acceptance into the Dinova Dining
Internal Spend Profile - Meals
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
DEF 40%
GHI 5%
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
New York 20%
Ohio 10%
Other [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
Bobby Q $500,000
AB Catering $400,000
[CATEGORY NAME]Duke's
$300,000
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME], [VALUE]
Meeting/Event Spend (Expense Data) Top Suppliers by Spend
SSPN Spend By BU (Expense Data) Observations: Limited spend information. Team doesn’t feel that the spend showing is
reflecting the true spend for meetings/events.
Recommend to explore and do a “deep-dive” into meetings/events spend
within Company. Determine current process and make
recommendations to lower TCO and mitigate risk.
Internal Spend Profile - Meetings/Events
[CATEGORY NAME] [VALUE] [CATEGORY NAME]
[VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
DEF $8,000,000
GHI $2,000,000
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
Show Produtions $3,000,000
Ecilpse $2,000,000
[CATEGORY NAME]
$1,000,000
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
[CATEGORY NAME]
[VALUE]
[CATEGORY NAME]
[VALUE]
Travel Category Summary of Major Contracts
Supplier Description Contract
Value
Term of
Contract
Agreement
End Date
Corporate
Card
Corporate Travel /
Procurement Card
Travel
Agency Travel management services
Airlines Preferred Airlines
Hotels Chain Agreements
Car Rental Car Rental Services
Booking /
Expense
Tool
On-line Software for booking
and expensing travel
GDS GDS system for booking
travel
Airport
Parking Airport Parking for Travelers
Risk/Security Location of Travelers /
•All airline agreements contain
no financial commitments.
•All hotel sourcing is done
yearly thru the hotel sourcing
tool. Rates and amenities are
accepted via the tool, hence no
paper agreements exist and no
financial commitments are
contained.
•Car Rental has not been
competitively bid and is on the
schedule to be competitively
bid this year
•All parking agreements
contain no financial
commitments and cover top
cities of Company’s travel
pattern
Observations
External Profile – Summary
Market Trends
Airline
• Top four companies holding an estimated market
share of 68.8%
• Airline prices are forecasted to rise between 1% –
2.3% for the US in 2018. Globally 0 - 3.5%
Hotel
• The global hotel industry revenue is estimated to reach $554.6 billion for 2017
• The US Hotel Industry Revenue is estimated to reached $199.7 billion in 2017
• BTN: The average Hotel daily rate is $256.63 up
4.3% from 2016
• For 2018, US hotel prices are forecasted to rise
between 2% - 4%
Car Rental
• Global industry spend is $39.9 Billion of which 26.3
is business travel car rental. 53.4% is on airport
rental and 21.8% is off-airport.
• Within US, spend is estimated at $28 Billion
• Car Rental prices predicted to increase 1% - 5% in
2018
Market Drivers
• Jet Fuel is the largest cost driver for airlines.
• Jet Fuel is up - Current 2018 price is $85.5 per barrel.
Impact on 2018 fuel bill amounts to $38.1 Billion
• Supply and Demand in the hotel industry
• Car sharing has continued to emerge
Industry Challenges
• New Distribution Capability (NDC)
• New Technologies consistently entering the marketplace
• Industry Supplier Consolidations (Marriott/Starwood)
• Hotel Cancellation Policy
• AirBnB and Uber/Lyft models
Airline Industry: Overview
• 2017 Global Airline Industry revenue estimated to reached $754 Billion. Estimate for 2018 is $824 Billion
• Total airline industry net profit in 2018 will rise to $38.4 billion, an increase of around 11 percent on the projected figure for 2017.
• The bulk of the profit generated next year will come from North America where, according to IATA, airlines in the region are forecast to record a combined net profit of $16.4 billion.
• Top four companies holding an estimated market share of 66.6%.
• Low profit margins and intense price competition Major operators such as American Airlines, Delta and United will reap synergies from their mergers, leading to higher profit margins. However, profit margins will still depend on volatile fuel prices and the airlines’ ability to successfully hedge against any adverse movements. New fuel-efficient aircraft will aid this cause and increase operator competitiveness in the global market.
• Business customers account for a significant portion of domestic flying. Companies tend to pay for travel when business activity is strong and profit levels are high. When corporate profit is down, demand for air travel also declines. However, when it increases, demand improves.
Key Points
Source: airlines.org, Airline Financials.com, IATA, Wikipedia, Statista.com,
MarketWatch.com
2017 Global Airline Industry: 2017 Revenue estimated to reach $754 Billion. North America is
the industry leader.
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Operating Revenue Net Income
$582
$493 $564
$642 $706 $717 $733 $727 $736 $754
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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Annual Global Airline Industry Revenue
Airline Industry: PPI (Producer Price Index) – Scheduled Domestic
Passenger Air Transportation The PPI (measures average change in prices over time)
for passenger air transportation.
Source: http://www.bls.gov/ppi/ (NAICS 481111)
Airline Industry: Jet Fuel Costs
• Global airlines reduced their fuel costs in 2017,
these costs accounted for only 17.3% of their
expenditures.
• For 2018: it is estimated at 18.9% of their
expenditures
• Jet fuel consumption has not increased as much as
air travel because airline fuel economy has
continued to improve. Air travel fuel economy
generally increases as carriers review their
commercial fleets to modernize them through
purchases or leases of new, more fuel-efficient
planes.
• Current jet fuel pricing is $85.5 per barrel. Impact
on 2018 fuel bill amounts to $38.1 Billion
• The Air Transport Association estimates that for
every dollar increase in the price of jet fuel (a
derivative product of crude oil), US airlines incur an
additional $445.0 million in fuel expenses.
Key Points
Sources: Airlines for America: www.airlines.org, www.bts.gov, www.iata.org, ww.statista.com
Fuel is one of the largest cost contributor to airlines’ operating costs.
$91
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$86
$0
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$140
2010 2011 2012 2013 2014 2015 2016 2017 2018
Av
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rice P
er
Barr
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Airline Industry: Air Travel Price Index & Ancillary Fees
Sources: Bureau of Transportation Statistis, Ibisworld.com, Airlines for America: www.airlines.org; Plane Stats.com, CarTrawler Yearbook of Ancillary Revenue (IdeaWorks Company)
Air Travel Price Index for Atlanta,GA Key Points
The air travel price index measures the percents change over time in prices paid by travelers.
• The cost of airfare flying out of the Atlanta, GA has
been consistently up higher than the national average
(although a couple times lower), but in 2017 showing
consistent parallel with the national average.
• Airlines found several ways to grow revenue without
raising fares – a la carte pricing: from charging for
select coach seat assignments, boarding after elite
status members and baggage fees.
• 2017 Airline ancillary revenue – ~$82 billion globally
The Four Largest U.S. Carriers Have Grown Aggressively at Each Other’s Hubs Growth (%) in Daily Domestic ASMs* at Competitors’ Hubs & Focus Cities: 2010 to 2017
Page: 27
Meanwhile, Smaller Carriers Have Been Expanding Rapidly at Large-Carrier Hubs Growth (#) in Daily Domestic Seats* at Competitors’ Hubs & Focus Cities: 2010 to 2017
Page: 28
Cost of Air Travel Compared to Other Goods and Services
Page: 29
CWT/GBTA 2018 Forecast: Airline Pricing
Source: CWT/GBTA 2018 Global Travel Price Outlook
Advito 2018 Forecast: North America Airline Pricing
Source: Advito 2018 Industry Forecast
Hotel Industry: Overview
• The global hotel industry revenue is estimated to reach $554.6 billion for 2017
• The US Hotel Industry Revenue is estimated to reached $199.7 billion in 2017
• Over the five years to 2020, IBISWorld projects that the industry will continue expanding, with particularly strong growth in the extended-stay hotels, boutique hotels, spa and health retreats and resorts segments.
• US revenue is projected to increase at an
average annual rate of 3.0% to $167.0 billion
over the three years to 2019.
Key Points
Source: www.IBISWorld.com, MarketWatch.com, Smith Travel Research
The US Hotel Industry Revenue reached $166.5 Billion in 2015.
$0.00
$5.00
$10.00
$15.00
$20.00
2016 Global Operating
Revenue (in billions)
The PPI for hotel rooms have continued to climb since 2010
Hotel Industry: PPI – Hotels & Motels, Guestroom Rentals, Full Service
Source: http://www.bls.gov/ppi/
NAICS 721110.1 All indexes are subject to revision four months after original publication.
Hotel Industry: Overview
• The average daily rate in the US for 2017 was $126.72
• Bottom chart represents the monthly average daily rate of US hotels from 2011 to 2017.
• The U.S. hotel industry reported occupancy rose 0.6% during the week of 21 – 27 January. ADR rose 3.9% to $124.72 and RevPAR increased 4.5% to $72.55 during the week.
• Business Travel News – Average hotel daily cost: $177.36 Atlanta: Ranked 25
Upper Upscale: $164.61
Upscale: $147.45
Midscale: $121.16
Average $196.61 ($165.18 + $31.43 tax)
Year over Year Change: 4.8%
• For 2018, US hotel prices are forecasted to rise between 2% - 4%
Key Points
Source: Smith Travel Research.com’, Statistic.com
The US Hotel Industry Revenue reached $166.5 Billion in 2015.
U.S. 2017 Average Hotel Rates
Airbnb: Does your Travel Program Allow It? Average daily hotel rate vs Average daily Airbnb rates in 2016(in U.S. dollars)
Page: 35 Source: Busbud.com 2016
CWT/GBTA 2018 Forecast: Hotel Pricing
Source: CWT/GBTA 2018 Global Travel Price Outlook
Advito 2018 Forecast: Hotel Pricing
Source: Advito 2018 Industry Forecast
Car Rental Industry: Overview
• Global industry spend is $39.9 Billion of
which 26.3 is business travel car rental.
53.4% is on airport rental and 21.8% is
off-airport.
• Within US, spend is estimated at $28
Billion
• The industry is segmented by business
travelers, leisure travelers, car leasing
and car sharing
• Leisure market has grown larger than
corporate business market
• IBISWorld expects industry revenue to
expand at an annualized rate of 2.1%
over the five years to 2021 to $47.9
billion.
• Hertz and Avis continues to expand off-
airport locations to compete with
Enterprise
• Investing in technology to compete with
car sharing such as Uber and Lyft.
Key Points
Source: Ibisoworld.com, Auto Rental News, Business Travel News
Global industry spend is $39.9 billion of which 26.3% is business travel.
SAMPLE
Rental Car Industry: PPI – Passenger Car Rental
NAICS 532111 All indexes are subject to revision four months after original publication.
Source: http://www.bls.gov/ppi/
The PPI for passenger car rentals had been decreasing since 2011, with a small increase in 2014, why?
Car Rental Industry: Market Share
• Market share:
• Enterprise – 35.5%
• Avis/Budget – 15.2%
• Hertzt – 15.1%
• Suppliers offer different brands that focus on specialized markets.
Corporate Traveler – On-airport convenience – Hertz, Avis and National
Leisure Market – On/Off-airport Budget, Dollar Thrifty, and Enterprise
• Additional Non-US regional players include:
Europcar (Europe and Asia Pacific)
Sixt (Germany and EMEA)
• In high risk countries such as India, China, Thailand, Latin America, etc. the business model is to rent a car with driver. Cost is less than a chauffer / limo as a typical rental vehicle is used
Key Points
Source: www.autorentalnews.com; www.ibisworld.com, Business Travel News, 2017
Corporate Travel Index, MarketWatch.com
The U.S. car rental market is highly consolidated among a small number of major players and is getting smaller.
Top 3 Car Rental Companies By Operating Revenue
$22.30
$8.80 $8.70
$1.00
$6.00
$11.00
$16.00
$21.00
$26.00
Enterprise Hertz Avis Budget
2016 O
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g R
evenue (
in B
illio
ns)
Car Rental Industry: Market Share
• Based upon Business Travel News Corporate Travel Index, the average car rental rate is $47.02 (including tax, fees, etc) in the US for 2017.
• Car rental companies have implemented a variety of new ancillary fees to help preserve some of the lost revenue in recent times, such as tacking on fees to extend a reservation, eliminating 60 minute grace period, or increasing the cost of a two-day rental
• “Virtual rental technology” – enables customers to reserve, rent, access and return cars just about anywhere. ZipCar, WeCar, Connect.
• Business Travel News – Average daily cost: $47.02 which makes up 15% of the total travel costs.
Atlanta: Ranked 40 - $34.09 for mid size car.
Key Points
Source:, Business Travel News, 2012, 2013, 2014, 2015, 2016, 2017 Corporate Travel
Index
The U.S. car rental market is highly consolidated among a small number of major players and is getting smaller.
Uber vs Taxi
Source: Travel Procurement May 2017
Expense Reports processed by Certify
CWT/GBTA 2018 Forecast: Car Rental Pricing
Source: CWT/GBTA 2018 Global Travel Price Outlook
Advito 2018 Forecast: Car Rental Pricing
Source: Advito 2018 Industry Forecast
CWT/GBTA 2018 Forecast: Recommendations
Travel Category Strategy
Market
driven
competitive
bidding
Policy
Compliance
Utilization
of Travel
Agency
/Online
booking
Tool
Optimize
traveler
experience /
Duty of Care
Measures Of Success
Optimize travel spend by
reducing TCO
• Reduce TCO
•Increased competition and volume leverage
• Utilization of preferred suppliers
•Leverage & build key supplier relationships
Influence smart
/informed travel
decisions thru a)
appropriate booking tool
content and b)
compliance
• Reduce TCO
• Utilization of Travel Agency & On line Booking Tool
•Utilization of preferred suppliers
• Improve key performance indicators
Utilization of appropriate
procurement channels
•Travelers booking thru Travel Agency & On line
Booking Tool
• Aligning process for meetings/events bookings with
business needs
Traveler communication
and training
• Utilization of Travel Agency & On line Booking Tool
•Employee Feedback
Travel Category Strategy
Travel Priorities
Ca
teg
ory
Str
ate
gie
s
Optimize travel spend by reducing
TCO
Utilization of appropriate
procurement channels
Travel Category Projects
Category Strategies Projects
Influence smart/informed travel decisions
thru a) appropriate booking tool content
and b) demand management
Traveler communication & training
Data Analysis to Identify
Sourcing Events
Meetings/Events Analysis
Utilizing the Travel Agency or on line booking tool to
book travel
Corporate Social Responsibility / Social Media for the
future traveler / Travel Apps
Quick Wins
Travel Category Additional Opportunities
Category Opportunity
Airline 1. ATP modeling
2. Analysis on Non-Restricted Coach tickets
3. Airline City Pair and benchmarking
4. Class of Service Analysis
5. Understanding ancillary fees
6. Incentivize travelers to fly coach instead of Int’l business class
Hotel 1. Hotel RFP
2. Obtain additional global chainwide discounts
3. Explore shifting down hotel chain levels
4. Perform hotel cluster analysis of int’l cities
5. Review hotel booked data vs. paid hotel rate
6. Explore including a hotel “cap” (travelers would only be reimbursed to “cap” amount
Car Rental 1. Car Rental RFP
Airport Parking 1. Review to determine if travelers are utilizing preferred airport parking suppliers
2. Explore additional parking opportunities in other cities
Rail 1. Review raid spend and explore possible preferred suppliers
Traveler
Risk & Security
1. Competitive Bid with appropriate suppliers. Include Travel & Security Depts
Meals 1. Determine any opportunities to lower TCO – such as daily cap, etc
2. Work with Dinova to include additional frequented restaurants
Cash Receipts 1. Explore lowering cash receipts to $25. Benchmark with other organizations
General 1. Review process to allow consulting/temp/contract labor/new hires/interviewees to book thru Travel (on-line booking tool) Develop policy for all to
incorporate
2. Understand Company Corporate Social Responsibility(CSR), specially carbon footprint, and how it fits into the overall travel program. Explore what other
large organizations are doing in this area
3. Understand Social Media and how the future travel program will incorporate such tools to cater to the traveler community of the future (younger travelers)
Meetings/Events 1. Identify meeting/events spend. Determine current process and make recommendations to lower TCO and mitigate risk
Technology 1. Travel Reporting Tools
2. Smart phone apps
Strategic Road Map (Next Steps)
Q2 2018
3Q 2018
2019
2020
Challenges & Issues:
• Resources
• Stakeholder buy-in
• Implement Quick
Wins
• Identify timeframe for
sourcing events
• Start Hotel Sourcing
• Commence
Competitive Bids
for:
• Car Rental
• Travel Agency
• Benchmark airline
program
• Airport Parking RFP
• Traveler Risk &
Security RFP
• Analyze
Meeting/Events
Program