airline marketing and management

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Shaw, Stepehn. Airline Marketing and Management (7th Edition). : Ashgate Publishing Group, . p 16 http://site.ebrary.com/id/10470883?ppg=16 Copyright © Ashgate Publishing Group. . All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

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Airline Marketing and Management

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Page 1: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 16http://site.ebrary.com/id/10470883?ppg=16Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 2: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 17http://site.ebrary.com/id/10470883?ppg=17Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 3: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 18http://site.ebrary.com/id/10470883?ppg=18Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 4: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 19http://site.ebrary.com/id/10470883?ppg=19Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 5: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 20http://site.ebrary.com/id/10470883?ppg=20Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 6: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 21http://site.ebrary.com/id/10470883?ppg=21Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 7: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 22http://site.ebrary.com/id/10470883?ppg=22Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 8: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 23http://site.ebrary.com/id/10470883?ppg=23Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 9: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 24http://site.ebrary.com/id/10470883?ppg=24Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 10: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 25http://site.ebrary.com/id/10470883?ppg=25Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 11: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 26http://site.ebrary.com/id/10470883?ppg=26Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 12: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 27http://site.ebrary.com/id/10470883?ppg=27Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 13: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 28http://site.ebrary.com/id/10470883?ppg=28Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 14: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 29http://site.ebrary.com/id/10470883?ppg=29Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 15: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 30http://site.ebrary.com/id/10470883?ppg=30Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 16: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 31http://site.ebrary.com/id/10470883?ppg=31Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 17: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 32http://site.ebrary.com/id/10470883?ppg=32Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 18: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 33http://site.ebrary.com/id/10470883?ppg=33Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 19: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 34http://site.ebrary.com/id/10470883?ppg=34Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 20: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 35http://site.ebrary.com/id/10470883?ppg=35Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 21: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 36http://site.ebrary.com/id/10470883?ppg=36Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 22: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 37http://site.ebrary.com/id/10470883?ppg=37Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 23: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 38http://site.ebrary.com/id/10470883?ppg=38Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 24: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 39http://site.ebrary.com/id/10470883?ppg=39Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 25: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 40http://site.ebrary.com/id/10470883?ppg=40Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 26: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 41http://site.ebrary.com/id/10470883?ppg=41Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 27: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 42http://site.ebrary.com/id/10470883?ppg=42Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 28: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 43http://site.ebrary.com/id/10470883?ppg=43Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 29: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 44http://site.ebrary.com/id/10470883?ppg=44Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 30: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 45http://site.ebrary.com/id/10470883?ppg=45Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 31: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 46http://site.ebrary.com/id/10470883?ppg=46Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 32: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 47http://site.ebrary.com/id/10470883?ppg=47Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 33: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 48http://site.ebrary.com/id/10470883?ppg=48Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 34: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 49http://site.ebrary.com/id/10470883?ppg=49Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 35: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 50http://site.ebrary.com/id/10470883?ppg=50Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 36: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 51http://site.ebrary.com/id/10470883?ppg=51Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 37: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 52http://site.ebrary.com/id/10470883?ppg=52Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 38: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 53http://site.ebrary.com/id/10470883?ppg=53Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 39: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 54http://site.ebrary.com/id/10470883?ppg=54Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 40: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 55http://site.ebrary.com/id/10470883?ppg=55Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 41: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 56http://site.ebrary.com/id/10470883?ppg=56Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 42: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 57http://site.ebrary.com/id/10470883?ppg=57Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 43: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 58http://site.ebrary.com/id/10470883?ppg=58Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 44: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 59http://site.ebrary.com/id/10470883?ppg=59Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 45: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 60http://site.ebrary.com/id/10470883?ppg=60Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 46: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 61http://site.ebrary.com/id/10470883?ppg=61Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 47: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 62http://site.ebrary.com/id/10470883?ppg=62Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 48: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 63http://site.ebrary.com/id/10470883?ppg=63Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 49: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 64http://site.ebrary.com/id/10470883?ppg=64Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 50: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 65http://site.ebrary.com/id/10470883?ppg=65Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 51: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 66http://site.ebrary.com/id/10470883?ppg=66Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 52: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 67http://site.ebrary.com/id/10470883?ppg=67Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 53: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 68http://site.ebrary.com/id/10470883?ppg=68Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 54: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 69http://site.ebrary.com/id/10470883?ppg=69Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 55: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 70http://site.ebrary.com/id/10470883?ppg=70Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 56: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 71http://site.ebrary.com/id/10470883?ppg=71Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 57: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 72http://site.ebrary.com/id/10470883?ppg=72Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 58: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 73http://site.ebrary.com/id/10470883?ppg=73Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

Page 59: Airline Marketing and Management

Shaw, Stepehn. Airline Marketing and Management (7th Edition).: Ashgate Publishing Group, . p 74http://site.ebrary.com/id/10470883?ppg=74Copyright © Ashgate Publishing Group. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.