casual dining industry situationer (seafood island)
TRANSCRIPT
IF YOU’RE MAD AT SOMEONE….GO BUILD HIM A RESTAURANT
THE RESTAURANT INDUSTRY
SERVICE ECONOMY RELATIONSHIP ECONOMY
WE ARE WHAT WE EAT
CHANGING RETAIL BEHAVIORAND THE WAY PEOPLE EAT
CAPTURING THE EMERGING MARKETMORE AND MORE FILIPINOS ARE CHOOSING TO
THAN TO MAKE THEIR OWN MEALSDINE OUT
Php4,700
Php5,400 14% 25%
AVERAGE GROCERY SPEND HOUSEHOLDS WHOFREQUENTLY EAT OUT 2012
20122014
2014
13%16%
DECLINE
INCREASE
EVERYBODY WANTS TO GO AFTER MILLENNIALS…
BUT WHAT DOES THIS MEAN?
CHANGING, EVOLVING
TOUCHPOINTS
EVOLVING TOUCH POINTS
THE POWER OF TECHNOLOGY
What starts as
SOCIAL MEDIA
May end inCUSTOMER
MARKETING
LOYALTY
WHAT IS SEAFOOD BONDING EXTREME?
DELICIOUS FOOD ● QUALITY SEAFOOD ● TOPNOTCH SERVICE ● AMBIENCE
EXTREME SEAFOOD BONDING“SEAFOOD ISLAND promotes an Extreme Seafood Bonding experience
by sharing seafood directly from the same banana leaf-lined boodle tray –A truly unique Filipino-style celebration
Etched in our hearts, and to be carried by our blood in the generations to come.”
A SEAFOOD ISLAND NATION
37 BRANCHES STRONG
Baguio TechnohubSavemore BenguetHarbor Point, SubicMarquee Mall, PampangaNLEX Petron, MarilaoAyala Fairview TerracesSM North EDSATrinomaAraneta Center CubaoUP TechnohubSM MarikinaEastwood CitiwalkRobinsons MagnoliaMarket! Market!The Venice PiazzaSM ManilaAyala Circuit MakatiSM Mall of AsiaSM Iloilo
SM SouthmallAlabang Town Center
The District, ImusThe District, Dasmarinas
Nuvali Solenad 2Nuvali Solenad 3
SM LipaPavilion Mall Binan
Ayala Serin TagaytayAtria, Iloilo
SM City IloiloAyala Malls Cebu
Rainforest Park CebuSM Seaside City Cebu
Abreeza Mall DavaoSM Ecoland, DavaoCentrio Mall, CDO
SM City General Santos
OUR SISTER CONCEPTS
PUSHING CUISINES AND CATEGORIES
PUSHING GEOGRAPHICALLY, ESPECIALLY OUTSIDE MM
GROWTH OPPORTUNITIES ABOUND
PUSHING OPPORTUNITIES AT DIFFERENT PRICE LEVELS
Captured the heartsof the Filipinos by introducing
The Original Boodle Feasts
THE FILIPINO FOOD MOVEMENT