case study: sponsored content done right
DESCRIPTION
Branded content is about telling the best story, generating the most interest among consumers and creating the best new thinking – in an authentic way. Influence is what’s driving the new world of marketing. To create this, brands need to move from a transactional mindset to one of looking at partnerships that create movements. Samsung succeeded in its collaboration with Jay-Z for his album launch, demonstrating the power of the perfect brand/influencer partnership. Hear from the mastermind behind the project.TRANSCRIPT
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INFLUENCEThe act or power of producing an effect without apparent exertion of force or direct exercise of command.
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DisintermediationCreating influence through COLLABORATION
not transaction.
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A shared passion for changing the game.
+
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The Next Big Thing
Never been done before
Authentic
Change some rules
Don’t smell like marketing
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AOne-to-many
Platform
“WE DON’T HAVE ANY RULES, EVERYONE’S TRYING TO FIGURE IT OUT. THAT’S WHY THE INTERNET IS LIKE THE WILD WEST. WE NEED TO WRITE THE NEW RULES.” JAY-Z
#MAGNACARTAWWW.MAGNACARTAHOLYGRAIL.COM
revolutionary new album, “Magna Carta Holy Grail,” to fans around the world.
For immediate release:
free for one million Samsung Galaxy S® III, Galaxy S® 4 and Galaxy Note® II users via customized mobile app on June 24th.
Download Magna Carta app:www.magnacartaholygrail.com.
unprecedented inside look into album creationinspiration of new songs.
Share app with other Galaxy owners via Facebook, Twitter, and Google+ or S Beam
July 4th at 12:01 am ET app o!cially unlocks album72 hours before on sale release.
“Something special for fans.” Todd Pendleton Samsung, Breaking new ground.”
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Telling aSTORY
If 1 Million records gets SOLD and billboard doesn’t report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIIIMr. Carter / @S_C_, 10:34 am, 17 june 201314,984 RETWEETS 4,201 FAVORITES
watchthe
spot
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Creating theNEXT BIG THING
in Music
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What’sNEXT?
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