Franchising Done Right.

OUR MISSION

Our mission is togrow businesses acrossAustralia and the world.

Our success is measured by the growth of our clients’ businesses.

With over 30 years of experience, we are Australasia’s

leading franchising firm. We offer an integrated and all

inclusive approach to develop franchise networks. Between

the franchise consulting, marketing, recruitment and legal

disciplines, we customise commercial strategies and legal

frameworks to provide a stable platform for growth.

FRANCHISE CONSULTING

FranchiseConsulting

We build the blueprint for a profitable and successful business.

We find the most effective way to grow your business by bringing

all the pieces of your franchise strategy together. We sort out the

details, and take your business to the next level.

We offer:• Franchise Program Development

• Operation Improvement

• Strategy

• Financial Analysis

• Operations Manuals

• International Expansion and Market Entry

• Investment and Exit

Every business is different. We tailor each franchise programme

to suit your needs. We work closely together to determine your

expansion objectives, value proposition and market opportunity.

We know exactly what it takes to grow a business. Often clients

come to us with a single location, and we help them grow into an

international brand.

LEGAL

Legal

We build solid legalframeworks for franchising.

We offer practical, cost effective advice for both franchisors and

franchisees to grow and secure your franchise business’ enterprise value.

We offer:• Draft and Review Franchise agreements and disclosure documents

• National and international master franchisee and area development

agreements

• Buying and selling businesses

• Dispute resolution, litigation and mediation

• Franchising Code of Conduct compliance and advice assistance

• Intellectual Property protection and trade mark registration

• Domestic and international trademark portfolio management.

Whether you’re a franchisor or a franchisee, consult the franchise

experts. Our end-to-end legal team ensure all your legal obligations are

met to protect your business interests and give you the security and

confidence to grow what matters most - your future.

RECRUITMENT ANDLEAD GENERATION

Recruitment andLead Generation

We find the right people for your franchise.

We find the right people for your franchise. Driving network growth,

we attract appropriate candidates and nurture them through the

recruitment process.

We offer:• Franchise Profiling

• Communication and Marketing Strategy

• Online and Offline collateral development

• Lead generation management

• End-to-end lead recruitment

• Technology implementation and

automation

• End-to-end lead recruitment

• Analysis and reporting

• Recruitment Marketing

Our Process:PLAN

We begin by understanding

your business and defining

a franchisee profile. We’ll

design a lead generation

strategy around your

franchise goals.

IMPLEMENT

We create sophisticated

marketing materials to

engage with franchisee

candidate, across multiple

communication channels.

RECRUIT

We guide applicants through

a comprehensive recruitment

process. Your recruitment

process will be tailored to

match your culture, brand and

business requirements.

BRANDING AND MARKETING

Brandingand Marketing

We create iconic identities that communicate who you are and what you offer and grow your business by driving sales.

We offer:• Build loyal customer base

• Copywriting and Visual Identity

• Website Design and Implementation

• Social Media Management

• Campaign Development

• Determine your Brand Story

We position, communicate, and grow your brand to

your customers. We do this by developing a design and

communicational strategy to define your value proposition, and

then craft a well thought out product and service experience. This

ensures that the brand delivers on its promise both internally and

to the market.

THE OUTCOME

“DC Recruitment helped take KX from 5 studios to 30 studios quickly, whilst ensuring quality candidates were selected after a lengthy vetting process. James and his team go above and beyond to provide great support and a vast range of franchise knowledge that is imperative for sustained growth. Their involvement allowed me to focus on growing and developing other key areas of the business knowing the recruitment was in good hands. They are extremely professional and I would recommend DC to any

company trying to expand their network.”

Aaron SmithFOUNDER & CEO, KX GROUP

“We were a buying group of 20 individually owned stores when we first came to DCStrategy, and we needed a strategy to grow into a retail group with a national identity. From that initial strategic workshop to implementing our franchise program, our journey with DC Strategy has been fantastic! That would have been about 6 years ago. We’ve opened another 20 stores since then, annual turnover now is over $150 million and we’ve built enterprise value of about $42 million. That’s the strength of the franchise model – it’s really set us apart from any competitor’s. You need the right type of help - the franchise program, establishing strong legals, branding, advertising.

We came to DC Strategy because we needed the right help and the right advice.”

Warren JonesCHAIRMAN, TOTAL TOOLS

“DC Strategy has a very good understanding of what is happening on the international level and what we should do. It’s a big investment but we are now an international company. We’ve been going now 20 years and that commitment has remained the same - nice steady strong growth to today with a turnover of over $40 million dollars with 100 plus store network in Australia. We are in the UK, New Zealand and going into other markets. We have the experience here, the confidence, so you know we can replicate that model, that technology now in other bigger markets. Recruiting quality people - that’s an important lesson. We have not comprised on people, but it’s a continuous journey of making sure we get the right people.”

Michael PaulCEO, PACK AND SEND

The Outcome

WHO WE’VE WORKED WITH

Who we’veworked with

We’ve worked with over200 franchise systems.

WHO WE’VE WORKED WITH

Who we’veworked with

We’ve worked with over200 franchise systems.

1800 OnHold

7-Eleven

AGL

Afea

American Leak Detection

ANZ Bank

Array Telecommunications

ATS

Ausfec Distributors

Aussie Home Loans

Aussie Mobile Vets

Australia Post

Australian Agricultural

Company

Autobarn

AWA Limited

Ay Oriental Teahouse

Bakers Delight

Bang & Olufsen

BankWest

Beechworth Bakery

Belgravia Group

Ben & Jerry’s

Bescon Industries

Bizzi Beez

Blowdry Bar

Bob Jane T-Marts

Boiling Crab

Boost Juice

Bounce Trampoline Arenas

Bounce Afterschool Care

Brazilian Butterfly

Brumby’s

Budget Eyewear

BUPA Australia

Caltex Oil Australia

Carl’s Jr.

Cartridge World

Cash Converters

Celebrity Ink

Chemart

Chili’s Bar & Grill

Citipower

Clark Rubber

Clean Green Strata

Colonial

Commonwealth Bank

Country Energy

Cupcake Bakery

Dairy Farmers

Danes Gourmet Coffee

Diaco’s Garden Nursery

De Costi Seafoods

Dell Cleaning

Destiny Financial Services

Dial an Angel

Dough Boy Pizza

Drytron

Dymocks Group

Easy Way Couriers

Enviro Site

Escape Travel

Express Lube

Fernwood Women’s Health

Club

Fisher & Paykel

Flight Centre

Flip Out

Forty Winks

Franchise Council of

Australia

Fulcrum Suspension

Full On Social Media

Gandel Retail Group

Goodyear Auto Service

Centre

Green Cross Vets

Grill’d

Guylian Belgian Chocolate

Cafe

Hairhouse Warehouse

Happy House

Healthy Habits

Helen O’Grady’s Drama

Academy

Hire a Hubby

Hotondo Homes

IOH

Jan Pro International - USA

Jenny Craig

Jetts Fitness

Jumbo Bag

Kent Transport Industries

Kids Korner

Koko Black

Kono Pizza

Kwik Kopy

L’Oréal

Laser Clinics Australia

Laubman & Pank

Life Resolutions

Lifecare

Luxottica Retail

Marie Stopes

Masterfoods

Matchbox

McDonalds

Meditrim Health

Management

Metricon Homes

Monash IVF

Moochi

Mortgage Choice

Mountain Designs Group

Munch Express

Nashi

National Australia Bank

National Heart Foundation

New Zealand Natural

Nitrogenie

No Gaps Dental

Nucleus Logic

NutriSystem - USA

OPSM

Orica Australia

Pack & Send

Paraffine Australia

Paws Petsitters

PGA National Golf Centres

Pie-Face

Pitstop Oilchange Centre

Platinum Electrical

Plumbcall

Price Cutters

Quest Hotels

RACV

Ready Roast

Sesame Lane Childcare

Group

Shell

Shingle Inn

Shuji Sushi

Sign-A-Rama

Skin Kandy

Snap Printing

Soul Burger

South Pacific Tyres

Spotless Group

Starbucks

Stockdale & Leggo

Streets

Strike Bowling Bars

Superwoman

Tattersall’s Gaming

Telstra

Terry White Chemists

The Cocktail Queen

The Happiness Institute

The Jolly Miller

Total Hose Services

Total Tools

Trampoline

Trilby Misso Lawyers

Twinkle Toes

Unilever

Wella

Wiseberry

Wrappings

Xchange Office Solutions

Xpresso Delight

Zap Fitness

OUR PEOPLE

Rod YoungCHAIRMAN AND FOUNDER

Rod is considered one of the world’s leading franchise consultants with over 35 years’ at the forefront of franchising, licensing and business development in Australia, Europe, China, South East Asia, India and the United States.

He is a versatile management professional with an immense depth of experience establishing the region’s premier franchise advisory, consulting, legal and recruiting firm which has been a key advisor to some of the world’s leading networks and brands. As well as his role as Chairman of the DC Strategy Group, he has served on the boards of a raft of national and international companies including Hairhouse Warehouse (Australian Franchisor of the Year 2011), Poolwerks (Australian Franchisor of the Year 2017), Cartridge World, Total Tools and EyeQ to name a few. He is also Global CEO of Cartridge World, a 600 store, 30 country global franchise network founded in Australia and now based in Chicago.

Rod contributes extensively to major media including television, radio and print as well as being a regular speaker at national and international seminars and conferences. He has lectured in franchising University Undergraduate and MBA Degree Programs in Australia and China and contributed to the Certified Franchise Executive Program in the US. He has been elected to the Board of Governors of the ASEAN Franchise Association and the Indian Franchise Association, traveling constantly to maintain international relationships on every continent.

Rod is a passionate advocate and mentor for businesses looking to expand through the many distribution models such as franchising, licensing distributorships and dealer networks as well as joint venture and corporately operated outlets. He has provided strategic advice and assistance in implementing growth strategies for countless companies, looking to increase their enterprise value. His broad range and depth of experience, coupled with a prodigious expertise and knowledge of distribution strategy and a wide domestic and international network make him a highly valued asset to organisations looking to grow sales and profitability, penetrate new markets, expand their brand authority and increase Enterprise Value.

Our People

OUR PEOPLE

Nina RossiLEGAL DIRECTOR

With years of experience in business law and litigation, franchise law, intellectual property and commercial law, backed by a history of managing clients legal challenges, Nina has a track record of dealing with legal issues on a pragmatic and commercial basis to avoid the costly mistakes that often result in litigation.

She has hands-on experience with many networks and brands which gives her a unique perspective in the day to day operational and commercial concerns of franchisors and franchisees operating in business today. She writes regularly for a range of franchise business publications on the issues associated with franchise law and practice.

Nina has an incisive mind and broad skill set coupled with many years specialising in IP and business law which makes her a highly valued advisor to DC Strategy’s domestic and international clients.

James YoungGENERAL MANAGER - FRANCHISE RECRUITMENT

James Young has 15 years of experience in the franchise industry. He has recruited, screened and had clients select candidates and grant franchisees for well over 50 emerging and major franchise networks in Australia and internationally.

His hands-on experience as a State Development Licensee in two Australian States, a multi-unit franchisee and his role as a national recruitment and a leasing executive negotiating and securing retail locations provide our clients with practical, down-to-earth experience in building profitable franchise networks. This hands-on experience on both sides of franchising gives him a unique perspective, which is complemented by his business studies where he majored in marketing.

In addition, he has assisted franchisors with exit strategies to crystallise Enterprise Value and franchisees looking to sell their existing franchise businesses A superb negotiator, strategist and networker, James’ genuine warmth, insight and commitment bring franchisors and franchisees together to create lasting synergies.

Our People

OUR PEOPLE

Holly BarnesHEAD OF LEAD GENERATION

Holly began her career in journalism after studying in South Africa. She made the move to London in 2013 where she changed her focus to marketing, working for a publishing and events company servicing different industries and subsequently moved to Australia.

Holly has been a key part of DCS Sales and Marketing team since 2017. Her main focus is on building and delivering exceptional lead generation strategies and also continues to expand the firms brand presence from a digital marketing perspective.

Jin GohSENIOR CONSULTANT

An engineer and marketer by training, Jin has varied professional experience across many different fields, from industrial & scientific research, financial services, technology, marketing, professional services and F&B. Throughout his career, he has worn many hats; consultant, marketer, designer, recruiter, entrepreneur.

Jin has particular professional interests in applying technology to human challenges, and bridging the communications gap between the commercial and technical. A Senior Consultant at DC Strategy, he brings his broad expertise to generate unique insights to his clients’ business challenges, creating new synergies through the application of people, processes and technology.

Harry ProskefalasSENIOR CONSULTANT

Harry is a rarity in the franchise industry, having a very broad skill-set in all the commercial, operational and recruitment aspects of franchising. Harry identifies with all perspectives of franchising being a previous franchisee, franchisor and corporate executive.

He’s worked with start-ups and multinationals from retail, hospitality, tourism, professional services and governments departments. Harry brings an impressive work ethic and tireless dedication to his client’s needs with a real passion to seeing them grow and forming part of their success journey.

Our People

www.dcstrategy.com | info@dcstrategy.com

Sydney: Level 6, 447 Kent Street, Sydney , NSW 2000 | (02) 8220 8700

Melbourne: Level 2, 161 Collins Street, Melbourne, VIC 3000 | (03) 8102 9200