mobile learning - done right
TRANSCRIPT
Mobile Learning D o n e R i g h t
Volker Hirsch !@ v h i r s c h
European Pirate Summit Exec I/O Mobile
Cologne, 5 Aug 2014
Mobile = Bee’s Knees!
Education = Future
Mobile Education =Silver Bullet!
Mobile Education =Silver Bullet!
Right?
Education (Looking Back)
What Changed?
Sometimes, there are No Classrooms!
Remember:
Mobile ( R u l e s )
3 bn users 7 bn connections
3%
97%
MobileNo Mobile
58%42%
InternetNo Internet
Source: GSMA, Internet World Stats
49% 51% Unique Mobile SubscribersNo Mobile
Everywhere…
AfricaArab States
APACCIS
EuropeAmericas
0 37.5 75 112.5 150
Mobile Penetration(In % of Population)
Source: ITU
(Even in Africa…)
!
70% mobile penetration TODAY. !
80% smartphone penetration by 2017. !
TODAY, Nigeria has more mobile subscribers than Germany (175m vs. 113m).
Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
For Everyone…
- 75% of Americans use their mobile in the bathroom (a/k/a toilet)
- It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile. Unisys Survey
11Mark 2012
- 15% of Americans have answered their mobile whilst having sex. Wilson Electronics 2010
- Students would rather give up sex and coffee than their smartphone. Aruba Networks 2014
Building Blocks
1. Design
Focus on the User
Design:
A) For the DeviceB) For the Type of UserC) For the Environment
2. Content
Easy, right?
Sooo much Content!
Focus on the User
2. ContentA) For The DeviceB) For The UserC) For The Moment
2. ContentA) For Each DeviceB) For Each UserC) For Each Moment
Obvious? !
Not for Education!
Think Content in Context
Source: Sir Ken Robinson
(Not like this)
It’s What’s INSIDE!
Skull of Störtebecker, Pirate. Source: Wikipedia
It’s What’s INSIDE!
Skull of Störtebecker, Pirate. Source: Wikipedia
And Inside Everyone is DIFFERENT
Trouble…
Mobile = Distance
In the Distance…1. How do you Motivate? 2. How do you Respond? 3. How do you Adapt? 4. How do you process
Feedback?
How Do You Figure Out What’s INSIDE?
Would You Prefer This?
Or This?
Need Proof?
Washington Post, 05/02/2013
Fast Company, Dec. 2013
Online Learning Insights, 18/11/2013
New York Times, 10/12/2013
higheredstrategy.com, 18/11/2013
Motivation…
Why is Facebook full of motivational quotes???
Why is Facebook full of motivational quotes???
Because it’s hard!
Extrinsic Motivation
Alan Rickman a/k/a Professor Severus Snape
If you’re going through hell, !
keep going!
Winston Churchill
1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich
1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
Mobile is Sensor-Rich
Toolbox for Context
Helping you to Make it stick!
Use the Power of Engagement
NOT (only) this!
Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation Arousal Cognition Decision-Making Reward
Perfect forEducation!
With Him?
Mmmh, maybe when he’s in the room…
Intrinsic Motivation
Solution:
Solution: !
1) Become a Monk
Solution: !
!
2) Or don’t…
Solution for the Rest of Us…
Homework
Autonomy Mastery Purpose
(Intrinsic)
Infographic by Huddle
Infographic by Huddle
Center Everything around the Intrinsic Motivation of the User!
Feedback Loops…
So you Know…
…What’s INSIDE!
Skull of Störtebecker, Pirate. Source: Wikipedia
Note: Complexity
Caveat Emptor*
!* Buyer beware
Intricate Patterns
Revision Time!1. User-Centric Design 2. User-Centric Content 3. Relevant Context 4. Intrinsic Triggers 5. Feedback Loops
You’re There!
