case study on fashion prinec dudhatra-9724949948

8/7/2019 Case Study on FASHION Prinec Dudhatra-9724949948

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prinec dudhatra-9724949948


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PLANNING AND STRATEGIC

MANAGMENT

y Today every industry thrive by taking the consumer by surprise andturning dreams into realities.

y

But there is one company LIZ CLAIBORNE its world largest companymaking womens apparel

y According to the company CLAIBORNE designs are simple straightforward for women who have more important things to think about thanwhat to wear.

y The planning and the strategy of the company is made in such a way

that at the time of depression the company was earning 55% of profit.y It was founded in 1980.and in 1986 it was the second largest company.



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The company also has software surf

(system updated retail feedback)



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1) What action by other industry might be

of greatest concern to chazen?

y Every industry thrive by taking the consumer by surprise

and turning dreams into reality but this company did the

opposite, they actually touched their client but not theredreams.

y So they focused on middle class customers but they had

fear from well establish brand like the gap and limited still

as they produce innovative product that to on competitiveprice thus this was the major concern chazen the chair of

claiborne.



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Question 2Comment on internal consistency of what

is done strategically at Liz claiborne. Do

goals, strategies , administration, and

strategic control seem to be in harmony?



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yChazen had well defined plan that they well touched customersand not their dreams.

y Their basic strategy-

Better customer relationship-close contact with retailers

and customers for knowing changing demand and thesuccess of their different products.

y Monitor customer perception-

Liz claiborne also monitor customer perception thought

personal integration with customer and retailers.



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y They had different strategy control

y SURF-A sophisticated computer system known as system

updated retail feedback. Keeps the company in touched with

what is selling and what is not, around the country, around the

clock.

y Surf also enables Liz claiborne to reach customers in their

favorite store. The same store in different geographic location

often serves different niches.

y They also control their strategy of customer relationship

through dedicated staff of 150 specialists and 21 consultants.



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3) What collective strategy opportunities might exit for

Chazen to consider?

Mr. JEROME CHAZEN the chairman of the company understand

the ingredient in CLAINBORNE success.

He think that if the strategy remain continue and effective then the

company will reach to the success.

The integral to the companys success is its customer driven planning

He actual wants to move from traditional to the modernization.



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CONT.

y They were more oriented towards women clothing's and they did not

consider mens wear and children clothing market.

y The chairman did not focus on globalization. He can use the other

country market such as MALASIYA and other EUROPION

COUNTRIES.

y Product were not that much innovative as compared to their rivals like

GAP AND LIMITED STILL.



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As we know that organization need well defined plans and

strategies to achieve their Goals.

Thus, in this case also Mr. Chazen the chairman of LIZ

CLAIBORNE had well defined plans for his organization that they

will produce apparels which will touch their customers and not their

dreams.Accordingly he had strategies for implementation of these

plans.

Ex.:- 1) Using of SURF software. They take feedback

from Retailers and customers for the betterment

of their products.2) They also had well dedicated administrative

department for the proper planning of their

company.


case study on fashion prinec dudhatra-9724949948

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