case study basf - social media in ir
DESCRIPTION
IR Magazine Russia & CIS Conference Moscow, 23rd of October 2013 André Silverio Marques The interview with Ms. Andrea Wentscher (BASF) can be found here: http://www.youtube.com/watch?v=1dU9VTAFbs0TRANSCRIPT
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Beginning 2009 First thoughts about Social Media engagement and intensive
Research on the subject
October 2009 Establishing an IR Twitter Accounts
together with the Q3 2009 reporting
September 2010 Setting Up a BASF SIideshare account
July 2011 BASF IR opens Stocktwits account
April 2012 Relaunch of mobile Website
with integrated Social Media Channels
2013 Further development of existing and new channels
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Use since October 2009
Follower ~ 2.500
Following: 650
Disclaimer
Personalized with photo and
contact details
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USA & Canada,
30%
Germany, 24%
Japan, 9%
Brasil, 7%
UK, 5%
Others, 15%
English, 60%
German, 27%
Spanish, 4%
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US-based platform with
roughly 500k traders und
investors
Connected to Twitter
Snapshot about the
Company & Contacts
Links zu current newsflow
and reporting
BASF own account
established it in July 2011
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IR-Presentations
Reports
Corporate equity story
Investor Days /
Segment Days
Stable high number of
visits
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No separate IR-Account
IR posting IR-Topics
of general interests e.g.
Management Interviews,
Rankings, Investor Days
Corporate Account since
August 2010
> 130.000 “Likes”
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Integrate Engage Distribute Publish
Source: How to make Social Media work for you (Q4 Web Systems) – January 2012
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Thank you very much!!!
Спасибо за Внимание!!!