ir conference - social media for public companies
DESCRIPTION
Speaking engagement at IR Conference in Vancouver January, 21, 2011. Discussed importance of social media in an investor relations environment. Online compliance covered.TRANSCRIPT
Social Media – The Game ChangerA Business Case for IR
January 21, 2011
Highlights
Remain compliant!
Leverage technology to win hearts and sales
What is social media??
No trust. RUN!
Adoption
80% active users online
Google is “the Man”
Reputation
"It takes 20 years to build a reputation and only 5 minutes to ruin it.”
Warren Buffet
The Web
www.ethicalmedia.com
Social Media Platforms
Your Audience
Financial Pros
Women On Mission Well Oiled Machine
Wireless Optical Mouse Women of the Moose
Web Object Management Word of Mouth
Wireless Optical Mouse Wings Over Miami
Write Optional Memory Wear of Materials
What is WOM?
WOM - Word of Mouth
Trust
WOM Travels Fast
Graphics by Mark Smiciklas – Intersectional Consulting
Squash Rumours
Diplomacy
Relationships
Stories
Personality
Listen
www.google.com/alerts
+
=
Mix it up!
Dell IR Site – Video Blogs
TVI Pacific – Open Forum
Follows, Engagement, Forwards
Retweeting
The Hashtag - #irchat
Hashtags.org - #mining
Transparency
Connection – Cisco
Compliance
And action!
Gordon says..
“The most valuable commodity I know of is information.”
Which?
Contact
Follow me!