case studies. jennifer’s body (2009) genre: comedy / horror / fantasy target audience: (15)...

Case Studies

Jennifer’s Body (2009)

Genre: Comedy / Horror / Fantasy

Target Audience: (15) teenagers and adults

Budget: $16,000,000

Unique Selling Point: Appeals to teenagers and adults using

escapism and and interesting storyline.

Where was it released/banned and why?:

Released: 42 countriesNo bans

Box - Office Performance: Opening Weekend - $6,868,397 (USA)

Gross - $16,195,523 (USA)£1,196,718 (UK)

Significant Cast / Crew: Megan Fox

Amanda Seyfried

Synopsis: Nerdy reserved bookworm Needy, and arrogant, conceited cheerleader Jennifer are best friends, though they share little in common. They

share even less in common when Jennifer mysteriously gains an appetite for human blood

after a disastrous fire at a local bar. As Needy's male classmates are steadily killed off in gruesome attacks, the young girl must uncover the truth

behind her friend's transformation and find a way to stop the bloodthirsty rampage before it reaches her

own boyfriend Chip.

Distribution:20th Century Fox

Production Companies:Fox Atomatic

Dune EntertainmentHard C

Technology Used:Chroma Key - Green

screen -> Flying Collapsing pole ->

ImpalingCGI -> Eating

Make up -> Blood, teeth etc.

Animatronics

Other Companies:Fueled By Ramen -

SoundtrackK.N.B Effects Group - Make Up Effects + Animatronics

Technicolour Creative Services - Visual Effects

Exchange:DVD

Blue RayDigital Download

CinemaOnline Streaming

Marketing:PostersTrailers

Talk showsRadio

MagazinesTV

Internet

Red Riding Hood (2011)

Genre: Fantasy / Horror / Mystery

Target Audience: (12A) Audience over 12 who are interested in

fantasy films.

Budget: $42,000,000 (Estimated)

Unique Selling Point: Modern twist to a classic fairytale story.

Where was it released/banned and why?:Released: 41 countries

Box - Office Performance:Opening Weekend - $14,005,335

(USA)Gross - $37,652,565 (USA)

Significant Cast / Crew:Amanda Seyfried

Lukas HaasGary OldmanBilly Burke

Catherine Hardwicke (Director)

Synopsis: Valerie (Seyfried) is a beautiful young woman torn between two men. She is in love with a brooding outsider, Peter (Fernandez), but her parents have arranged for her to marry the

wealthy Henry (Irons). Unwilling to lose each other, Valerie and Peter are planning to run away together when they learn that Valerie's older sister has been killed by the werewolf that prowls the dark

forest surrounding their village. For years, the people have maintained an uneasy truce with the beast, offering the creature a monthly animal sacrifice. But under a blood red moon, the wolf has upped the stakes by taking a human life. Hungry for revenge, the

people call on famed werewolf hunter, Father Solomon (Oldman), to help them kill the wolf. But Solomon's arrival brings unintended

consequences as he warns that the wolf, who takes human form by day, could be any one of them. As the death toll rises with each

moon

Distribution:Warner Brothers

Production Companies:Warner Brothers

PicturesAppian Way

Random Films

Technology Used:CGI

Chroma Key

Other Companies:WaterTower Music - Soundtrack

Chapman /Lenard Studio EquipmentDolby Laboratories - Sound mix

Rhythm and Hues - Visual Effects + Animation

Exchange:DVD




Talk showsRadio

MagazinesTV

Internet

Sweeney Todd (2007)

Genre: Drama / Horror / Musical / Thriller

Target Audience: (18) Teenagers and adults interested in musicals

Budget: $50,000,000

Unique Selling Point:Tim Burton dark musical twist to

an historical event.

Where was it released/banned and why?:

Released: 57 countries


(USA)Gross - $52,898,073 (USA)Worldwide - $152,523,164

Significant Cast / Crew:Johnny Depp

Helena Bonham CarterAlan Rickman

Tim Burton (Director)

Synopsis: In the Victorian London, the barber Benjamin Barker is married to the gorgeous Lucy and they have a lovely child, Johanna. The

beauty of Lucy attracts the attention of the corrupt Judge Turpin, who falsely accuses the barber of a crime that he did not commit and abuses

Lucy later after gaining custody of her. After fifteen years in exile, Benjamin returns to London under the new identity of Sweeney Todd,

seeking revenge against Turpin. He meets the widow Mrs. Lovett who is the owner of a meat pie shop who tells him that Lucy committed suicide

with arsenic many years ago, and Turpin assigned himself tutor of Johanna. He opens a barber shop above her store, initiating a crime rampage

against those who made him suffer and lose his beloved family.

Distribution:DreamWorks

Warner Brothers Pictures20th Century Fox

Paramount PicturesFox-Warner

Production Companies:Warner Brothers Pictures

DreamWorks PicturesParkes/Macdonald Productions

The Zanuck Company

Technology Used:Costumes

CGI - settingChroma Key Green

screen - settingMechanical chair

Props

Other Companies:Visual Effects Company - Motion ControlMoving Picture Company (MPC) - Visual

EffectsEscape Studios

Plowman Craven & Associates - 3D Cyber Scanning and Digital Modeling

Exchange:DVD




Talk showsRadio

MagazinesTV

Internet

Scott Pilgrim Vs the World (2010)

Genre: Action / Comedy / Fantasy / Romance

Target Audience: (12A) Teenagers and adults interested in gaming

and fantasy films.Budget: $60,000,000

(Estimated)

Unique Selling Point: Escapism and strange twist to

gaming and fantasy.

Where was it released/banned and why?:Released: 42 countries

No ban


(USA)Gross - $31, 494,270 (USA)

Significant Cast / Crew:Michael Cera

Anna KendrickMary Elizabeth WinsteadEdgar Wright (Director)

Synopsis: Scott Pilgrim plays in a band which aspires to success. He dates Knives Chau, a high-school girl five years younger, and he hasn't recovered from being

dumped by his former girlfriend, now a success with her own band. When Scott falls for Ramona Flowers, he has trouble breaking up with Knives and tries to romance

Ramona. As if juggling two women wasn't enough, Ramona comes with baggage: seven ex-lovers, with each of whom Scott must do battle to the death in order to win Ramona.

Distribution: Paramount Pictures

United International Pictures (UIP)

Universal Pictures

Production Companies:Universal Pictures

Marc Platt ProductionsBig Talk Productions

Closed on Mondays EntertainmentDentsu

Relativity MediaScott Pilgrim Productions

Technology Used:Chroma Key - Green Screen

CGIStunts

Harnesses

Other Companies:ABKCO Music and Records -

SoundtrackNorthway-Photomap - 3D Scanning

Exchange:DVD




Talk showsRadio

MagazinesTV

Internet

Monty Python’s Life of Brian (1979)

Genre: comedy

Target Audience: (15)

Budget: $4,000,000

Unique Selling Point:Comic view of religion.

Where was it released/banned and why?:Released: 19 Countries

Banned in Ireland for eight years, as well as Singapore, South Africa, Malaysia and parts of the US. Bhutan banned it due to

inappropriate religious content

Box - Office Performance:Opening Weekend - $140,034

(USA)Gross - $20,045,115 (USA)Significant Cast / Crew:

Monty Python groupJohn Cleese

Eric Idle Terry Gilliam

Terry Jones (Director & Actor)

Synopsis: Irreverent satire of Biblical films and religious intolerance focuses on Brian, a Jew in Roman-occupied Judea. After joining up with an

anti-Roman political organization, Brian is mistaken for a prophet, and becomes a reluctant Messiah.

Distribution:Cinema International Corp.Warner Brothers Pictures

Warner-Columbis FilmverleihParamount

20th Century Fox

Production Companies:HandMade FilmsPython Pictures

Technology used:CameraSound

Cartooning

Other Companies:Chappell Recording Studio - Music

RecordingGpil - Costumes

Exchange:DVD




Talk showsRadio

MagazinesTV

Internet

case studies. jennifer’s body (2009) genre: comedy / horror / fantasy target audience: (15)...

Documents