caribou coffee company creating a culture of sustainability
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Caribou Coffee Company Creating a Culture of Sustainability. Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company [email protected]. Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company - PowerPoint PPT PresentationTRANSCRIPT
Caribou Coffee CompanyCreating a Culture of Sustainability
Kathy HollenhorstSVP – Marketing, Caribou Coffee Company
Caribou Coffee Company Overview
Founded in 1992
Headquartered in Minneapolis, MN
Second largest company-owned coffeehouse company
475 locations worldwide including 33 franchised locations (as of March, 2007)
Caribou Coffee is also sold via commercial channels including grocery stores, club stores, entertainment venues, office coffee distributors, etc.
Caribou trading on NASDAQ exchange under CBOU
Our mission is to “deliver an experience that makes the day better”
The children of Finca Santa Isabel
Caribou Coffee’s Commitment to RA
0500,000
1,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
2005 2006 2007 2008 2009 2010
Sumatra
Costa Rica
Colombia
El Salvador
Guatemala
50% of all coffee will be RA certified by 2008
Projected RA Certified Purchases (lbs.)
Making Great Progress toward our 50% goal!
35%+ of coffee contracted to arrive during 2007 will be Rainforest Alliance Certified™
6 permanent offerings and 2 seasonal offerings bear the RA seal
Impact of Sustainability On Our Business
Too early to quantify financial impact of our sustainability efforts
It is a core value of Caribou Coffee to support the communities we impact
Creating a culture of sustainability keeps us rooted in what’s really important!
How Sustainability Builds the Caribou Brand
As heard recently from Caribou Coffee customers when asked about what’s important to them in a gourmet coffee experience….
“When you know the ethos behind the coffee, it makes you feel a lot better about what you are
buying”.
“It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the
farms that grow the beans in the first place.”
“Isn’t it just right to give back?”
Caribou Coffee Sustainability Campaign
Launching an education campaign in our retail stores beginning on Monday
Promoting all of our RA certified coffees, special offer of a free RA frog with the purchase of beans
For our kids…
…..and theirs!
We are so proud to be part of the Rainforest Alliance!