card abandonment presentation pmi amsterdam 2016
TRANSCRIPT
Card Abandonment.Taking stock.
Guillaume RigalCMO, Effinity
@guillaumerigal@guillaume
Before we go for a much-deserved drink.
Let’s get youin the mood!
Why?
On site technologies?
Courtesy Email?
Is mighty RTB-basedretargeting backfiring?
Technology?Data?
Are we lazy?Complacent?
Let’s step back.
How can we differentiate?
Using product images from Instagram?
Do we wow? seduce? cajole?
Are you usingFacebook / Instagram Dynamic Ads?
Outbrain / Taboola?
Dynamic voucher codes?
What about bots?
Summing up• Creative
• Technology
• Audience
True personalized and human experience?
Thank you.Get out of here.Have a drink.You deserve it!And happy to chat further at the bar.