carat media newsletter 683 report

7/28/2019 Carat Media NewsLetter 683 Report

1/13

CARAT MEDIA WEEKLY NEWSLETTER

No. 683


2/13

Media Report

Media Report

http://www.deweymedia.com/


3/13

Lifewin2012

80%

32%

71.4%

99

eMarketer20129

201614.5

2013238

99

2013138.6

19.39%(40%)

14.3%

28.6%40.3% 42.9%

71.4%
http://www.find.org.tw/find/home.aspx?page=many&id=336http://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/http://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.bnext.com.tw/Article/view/cid/103/id/27088http://www.bnext.com.tw/Article/view/cid/103/id/27088http://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/http://www.find.org.tw/find/home.aspx?page=many&id=336


4/13

20132985.27

83027196003.1

730.4

MIC44.1%

P2P33.2%2011

17P2P6.6%

16.9%

2011 2012

/ 63.2% 66.5% 3.3%

27.2% 44.1% 16.9%

P2P 26.6% 33.2% 6.6%

15.2% 23.1% 7.9%

IPTV 9.5% 20.6% 11.1%

10.4% 12.6% 2.2%

7.7% 12.6% 4.9%

6.1% 10.6% 4.5%

5.6% 8.6% 3.0%

-- 4.8% -

0.5% 0.6% 0.1%

MIC20128
http://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.html


5/13

/

50.7

Youtube25

Nielson NetWatch, 2012H1

12-65

Image courtesy of kittisak / FreeDigitalPhotos.net


6/13

81%

(55%)

Google/Nielsen(74%)

(50%)

Google, Ooyala, Explosive growth for your mobile video strategy, 26 Sep, 2012Nielsen Multi-Screen Media Lab Study Sep11

24%


7/13

YouTube47%

38%)( 35%)

MIC

55.6%

41.8%40.4%40.3%

19 20-29 30-39 40

1

48.4%

52.9%

56.2%

59.2%

2

44.5%

48.6%

44.3%

46.6%

3

43%

47.2%

42%

46.2%

4

40.6%

38.8%

40%

44.3%

5 29.7%

38.6%

38.9%

36.5%

YouTube User Profile 2011MIC20133


8/13

(CPM)(CPC)

(CPV)

YouTube

Rich Media

Rich Mediabanner

CPM

CPM

CPV

CPMCPC

CPV

CPM

CPCCPV


9/13

2012

1Sony Walkman2012

2

Sony2012


10/13

CPV/CPMCPV

SKIP

CPC

999,999,999

CPC/CPV

CPM/CPV

CPC

999,999,999

999,999,999


11/13

1~3

1530

sec15


12/13

.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.


13/13

[email protected]

(02) 2717-5238 ext.9285

APP

carat media newsletter 683 report

Documents