Download - Carat Media NewsLetter 683 Report
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7/28/2019 Carat Media NewsLetter 683 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 683
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Media Report
Media Report
http://www.deweymedia.com/
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Lifewin2012
80%
32%
71.4%
99
eMarketer20129
201614.5
2013238
99
2013138.6
19.39%(40%)
14.3%
28.6%40.3% 42.9%
71.4%
http://www.find.org.tw/find/home.aspx?page=many&id=336http://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/http://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.bnext.com.tw/Article/view/cid/103/id/27088http://www.bnext.com.tw/Article/view/cid/103/id/27088http://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.mediapost.com/publications/article/195903/nearly-4-billion-minutes-of-video-ads-streamed-in.htmlhttp://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/http://www.find.org.tw/find/home.aspx?page=many&id=336 -
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20132985.27
83027196003.1
730.4
MIC44.1%
P2P33.2%2011
17P2P6.6%
16.9%
2011 2012
/ 63.2% 66.5% 3.3%
27.2% 44.1% 16.9%
P2P 26.6% 33.2% 6.6%
15.2% 23.1% 7.9%
IPTV 9.5% 20.6% 11.1%
10.4% 12.6% 2.2%
7.7% 12.6% 4.9%
6.1% 10.6% 4.5%
5.6% 8.6% 3.0%
-- 4.8% -
0.5% 0.6% 0.1%
MIC20128
http://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.htmlhttp://www.insightxplorer.com/news/news_03_25_13.html -
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/
50.7
Youtube25
Nielson NetWatch, 2012H1
12-65
Image courtesy of kittisak / FreeDigitalPhotos.net
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81%
(55%)
Google/Nielsen(74%)
(50%)
Google, Ooyala, Explosive growth for your mobile video strategy, 26 Sep, 2012Nielsen Multi-Screen Media Lab Study Sep11
24%
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YouTube47%
38%)( 35%)
MIC
55.6%
41.8%40.4%40.3%
19 20-29 30-39 40
1
48.4%
52.9%
56.2%
59.2%
2
44.5%
48.6%
44.3%
46.6%
3
43%
47.2%
42%
46.2%
4
40.6%
38.8%
40%
44.3%
5 29.7%
38.6%
38.9%
36.5%
YouTube User Profile 2011MIC20133
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(CPM)(CPC)
(CPV)
YouTube
Rich Media
Rich Mediabanner
CPM
CPM
CPV
CPMCPC
CPV
CPM
CPCCPV
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2012
1Sony Walkman2012
2
Sony2012
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CPV/CPMCPV
SKIP
CPC
999,999,999
CPC/CPV
CPM/CPV
CPC
999,999,999
999,999,999
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1~3
1530
sec15
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
Aegis Group plc.Aegis Group plc.
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(02) 2717-5238 ext.9285
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