carat media newsletter 694 report
Post on 03-Apr-2018
215 views
TRANSCRIPT
-
7/28/2019 Carat Media NewsLetter 694 Report
1/16
CARAT MEDIA WEEKLY NEWSLETTER
No. 694
-
7/28/2019 Carat Media NewsLetter 694 Report
2/16
Media Report
Media Report
(4/4)vs.
http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html
http://1.bp.blogspot.com/-fCIn6eUXWMU/TtI3KY5GdTI/AAAAAAAABFs/PW51JuSmoNo/s1600/fashionlady.jpg -
7/28/2019 Carat Media NewsLetter 694 Report
3/16
2012
-(Consumer Connection Study, CCS)
84
1) () ---- ()
2) () ---- ()
3) () ---- ()
4)() ----()
http://www.sccnn.com/day/renwu.htm
http://www.sccnn.com/search.asp?Page=1&GoryTID=&Key=%CA%B8%C1%BF%C5%AE%D0%D4%B2%E5%CD%BC -
7/28/2019 Carat Media NewsLetter 694 Report
4/16
1
40.8
50.5
23.3
60.5
4
45.4
15.2
3
20.8
23.7
2
Overall Female356.7
Other76.4
http://girlsshoppingguide.blogspot.tw/ &http://stylingwithsavannah.wordpress.com/makeupshopinglist/
-
7/28/2019 Carat Media NewsLetter 694 Report
5/16
http://hiyacc.com/wp-content/uploads/2012/10/.jpghttp://asianfun1964.blogspot.tw/2012/05/blog-post_25.htmlhttp://t1.gstatic.com/images?q=tbn:ANd9GcQqlXj5ANEO-I9m2oCM7l-VnDeb1LpkrW0aSo6aCVA99UwFMOY0
-
7/28/2019 Carat Media NewsLetter 694 Report
6/16
45-54 40% / 55-64 60%
16% / 80%
2% / 2%
49% / 29%
23% NT. 585,155
12% /20 15%
20-29 6% / 30-39 8%
40-49 13%
B 50 38% (360 1%)
(51%/i113)KTV(32%/i126)
(28%/i129)(22%/i139)
(20%/i179) (14%/i172)
(9%/i462)
(22%/i229)(16%/i247)(14%/i366)(11%/i198)
Attitude
Hobbies
(100%/i398) (87%/i151)
(72%/i193)
(35%/i126)(45%/i139)
(36%/i199)
(61%/i193)
(43%/i158)
(100%/i180)
(99%/i120) (95%/i144)
(91%/i124)
(85%/113)
http://t3.gstatic.com/images?q=tbn:ANd9GcSaKF_4vRbGOhYnxaeB6IcBRuWurIppBxPcIiWhUzr_iEqsFivc
Profile
iindexindex 11010%index 9010%
-
7/28/2019 Carat Media NewsLetter 694 Report
7/16
Research/Trial/Purchase:
(21%/i101)
(11%/i123)
(11%/i494)/ (9%/i145)
(7%/i105)
(7%/i281)
(5%/i136)
Info. Notice:
(27%/i101)
(22%/i145)
(16%/i134)
(13%/i267)
(12%/i138)
(11%/i261)Interest:
(13%/i128)
(11%/i210)
(9%/i168)
(9%/i124)
Media
DecisionMaking (70%/i121)
(65%/i124)
(53%/i104)
(48%/i108)
(47%/i121)
(46%/104)
(31%/i136)
iindexindex 11010%index 9010%
-
7/28/2019 Carat Media NewsLetter 694 Report
8/16
5853
51
40 4036 35 36
28
6459
55 5449
4540 37
34
10
20
30
40
50
60
70
6
11
9
14
12
13
22
17
15
19
37
31
49
15
16
18
20
20
22
25
26
27
34
38
49
63
20 40 60 80
/
45
57
46 46
40
32
25
15
8
65 61
53 52
43
3531
16
810
20
30
40
50
60
70
-
7/28/2019 Carat Media NewsLetter 694 Report
9/16
87
25 21 1913 12 12 8 4 3
7
36
26 28
15 1422 32
418
4
26
3243
29
59
30
60
16
46
20
40
60
80
100
120
Travelling by any
means
Reading
magazines
Total internet Reading
newspapers
Reading a
blog/BBS forum
Listening to the
radio
Social
networking
Watching
television
Using the
Internet on your
MOBILE PHONE
Reading free
newspapers
Heavy User Medium User Light User
16%3-541%1-343%10-20
(26%/i145)(14%/i126)(13%/i169)
(53%/i118)(36%/i139)
(6)
32%715%5-713%3-5
iindexindex 11010%index 9010%
-
7/28/2019 Carat Media NewsLetter 694 Report
10/16
http://tuku.9766.com/301/517242_4.htmlhttp://www.xiuai.com/stunner/20130218/3443.htmlhttp://www.smartshe.com/fashion/mix/sweetstyle/2011/02/16/78C8FB19-9FC7-4539-A34C-D5AD8025F473/index_2.shtml
-
7/28/2019 Carat Media NewsLetter 694 Report
11/16
18-24 2% / 25-34 19%
35-44 21% / 45-54 31%
55-64 26%
23% / 2% / 64%
7% / 4% 48% / 38%
14%
NT.496,492
20 14% / 20-29 13%
30-39 14% / 40 35%
(58%/i107) (47%/i105)
(41%/i113)(25%/i113) (21%/i119)
ex. (13%/i130)
(11%/i137)(8%/i117)(7%/i110)
Attitude
Hobbies
Profile
(56%/i112)
(87%/i116)
(86%/i129)
(66%/i103)
(54%/i103)
* (17%/i67) * (21%/i73)
* (10%/i49)
(88%/i102) (86%/i106)
(85%/i109)
(66%/i118)
(66%/i101)
iindexindex 11010%index 9010%
-
7/28/2019 Carat Media NewsLetter 694 Report
12/16
53 51
40 37 35
28
8
55 54
4438 38
32
1110
20
30
4050
60
49
37
31
38
31
19 25 22
106 7 6
48
37
25 25 24 22 21 20
10 9 7 810
20
30
40
50
60
Info. Notice:
Interest:
(18%/i80)
(9%/i110)
(8%/i77)
Research/Trial/Purchase:
(30%/i86)
(22%/i83)
(8%/i101)
(7%/i120)
(,,)
(5%/i123)
(17%/i81)
(10%/i70)
(8%/i109)
(6%/i102)
Media
iindexindex 11010%index 9010%
-
7/28/2019 Carat Media NewsLetter 694 Report
13/16
(54%/i103)(45%/i105)
(48%/i102)(52%/i97)
82
3124
15 15 12 9 8 7 3
16
25
12 27 25
1430
134 13
2
29
26
38 44
26
56
36
11
46
20
40
60
80
100
120
Travelling by any
means
Total internet Social
networking
Reading
newspapers
Reading
magazines
Reading a
blog/BBS forum
Watching
television
Listening to the
radio
Using the
Internet on your
MOBILE PHONE
Reading free
newspapers
Heavy User Medium User Light User
-
7/28/2019 Carat Media NewsLetter 694 Report
14/16
-
7/28/2019 Carat Media NewsLetter 694 Report
15/16
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
.
-
7/28/2019 Carat Media NewsLetter 694 Report
16/16
(02) 2717-5238 ext.9285
APP
APP for Android APP for iOS
https://www.facebook.com/CaratWeeklyhttp://twncarat.wordpress.com/https://itunes.apple.com/tw/app/kai-luo/id553411867?l=zh&mt=8https://play.google.com/store/apps/details?id=com.mobimedia.aCaratWeek&feature=search_result