carat media newsletter 676 report

7/29/2019 Carat Media NewsLetter 676 Report

1/12

CARAT MEDIA WEEKLY NEWSLETTER

No. 676


2/12

Media Report

http://superbowl2013live.com


3/12


4/12

30 370 380

350 7.1% 30

400 1 1,730

CBS 2.75

Lab42 39%

2013

2013 Super

Bowl 2 3

42.6%

40% 80-90%

2013 1.61 Photo by Jeff Haynes/ REUTERS
http://blog.nielsen.com/nielsenwire/media_entertainment/football-tv-ratings-soar-the-nfls-playbook-for-success/http://blog.nielsen.com/nielsenwire/media_entertainment/football-tv-ratings-soar-the-nfls-playbook-for-success/


5/12

BBC( ) NBC( )

CBS 30 400

Marketing Land twitter52 50% twitter hashtag twitter

2,4101,370

twitter facebook

http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/

facebook Twitter
http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://newsroom.fb.com/News/570/Super-Bowl-XLVII-on-Facebookhttp://blog.twitter.com/2013/02/the-super-tweets-of-sb47.htmlhttp://blog.twitter.com/2013/02/the-super-tweets-of-sb47.htmlhttp://newsroom.fb.com/News/570/Super-Bowl-XLVII-on-Facebookhttp://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-trends-in-brazil/http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420


6/12

1 32

35

OREO OREO

Calvin Klein twitter 6 Vine

Audi LED

Mio SodaStream SodaStream mio

10,000 re-tweet 2.2

CK


7/12

Co-creation
http://www.youtube.com/watch?v=NmIGTTy8pI0http://www.youtube.com/watch?v=6uFQAqwbwSg


8/12

Youtube 2012 34

20

900 6

35

8 29

Super Bowl 2013 commercials: Budweise r releases Clydesdales ad early, debuts Twitter a ccount MichiganTelevision 2013/01/31

twitter23
http://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.youtube.com/watch?v=o2prAccclXshttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.youtube.com/watch?v=o2prAccclXshttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.htmlhttp://www.mlive.com/tv/index.ssf/2013/01/super_bowl_2013_commercials_bu.html


9/12

(NFL) (CBS) 2013CBSSports.com 300 43% AdWeek CBS2013 1,000~1,200

36%87% 13% 18-34 (30%)

Shazam APP 2012Shazam APP

2013 Shazam

zeebox APPzeebox
http://www.adweek.com/news/television/its-game-second-screen-146825http://mashable.com/2013/01/28/super-bowl-survey-second-screen-big-game/http://mashable.com/2013/01/28/super-bowl-survey-second-screen-big-game/http://www.adweek.com/news/television/its-game-second-screen-146825


10/12

OREO


11/12

.

(Carat)

(Vizeum) (AAA) (wwwins Isobar)(Posterscope)

(iProspect) Aegis Group plc. Aegis Group plc.


12/12

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