carat media newsletter 708 report
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7/27/2019 Carat Media NewsLetter 708 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 708
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Media Report
2013
Media Report
2013
CCS
CCSCCS
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1/4
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401/3
CCS Taiwan 2012
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6
(media
neutral)
CCS Taiwan 2012http://www.trinityp3.com/
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(single source database)
(reach)(engagement)
http://www.floodlightsurveys.com/
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1835/
4-818-35
/TV, Internet, Mobile,
DOOH, In-store TV
100% TV
90% TV10% Online video
80% TV15% Online video
5% Mobile
70% TV20% Online video
5% Mobile,4% DOOH1% In-store TV
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Effect
100% TV
90% TV
10% Online video
80% TV
15% Online video
5% Mobile
70% TV
20% Online video
5% Mobile
4% DOOH
1% In-store TV
Net Campaign Reach
88% 90% 92% 95%
Attentive Reach
82% 85% 87% 89%
Engaged Reach 82% 85% 87% 88%
opportunity to seeAttentive ReachEngaged Reach
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88 %
90 %
92 %
95 %
88 %
87 %
86 %
84 %
30 %
38 %
44 %
21 %
21 %23 %
10 %
0 % 20 % 40 % 60 % 80 % 100 %
Plan reach
Net campaign reach TV advertising Online - video ads Mobile internet ads Large video screens In-store TV
opportunity to see
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5
TV / online VideoOverlap: 38%
Online Video / MobileOverlap: 11%
Mobile / DOOH
Overlap: 5%DOOH / In-store TV
Overlap: 2%
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(engaged reach)356
2
88 %
35 %
6 %
2 %
1 %
1 %
76 %
37 %
16 %
10 %
5 %
0 % 20 % 40 % 60 % 80 % 100 %
70% TV
TV advertising
Online - video ads
Mobile internet ads
Large video screens
In-store TV
Effect contribution per channel Engaged reach
Plan Unique contribution of channel Only using channel
70% TV20% Online video5% Mobile,4% DOOH1% In-store TV
Unique contribution of channel: Only using channel:
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CCS Planner CCS Planner
1512
CCS Planner
1.
(awareness)(emotion)
(understanding)(action)(advocacy)2.
3.
4.
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1998The Truman Show
2013
(sustaining innovation)
2013
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2013
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(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
.
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(02) 2717-5238 ext.9285
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