capturing inbound leads with contributed content
TRANSCRIPT
AGENDA
1. Introductions
2. Getting Published
3. Getting Value from
Targeted Traffic
4. Q&A
So, you just executed the perfect
strategy to drive targeted traffic to
your site and...
Charlie Reverte: @numbakrrunch #ATwebinar
You’re greeting your visitors like this:
Charlie Reverte: @numbakrrunch #ATwebinar
But, they feel like you’re...
Photo by Sharon Mollerus
Charlie Reverte: @numbakrrunch #ATwebinar
Ever go to a site like this?
Charlie Reverte: @numbakrrunch #ATwebinar
It feels like...
Charlie Reverte: @numbakrrunch #ATwebinar
You know visitors aren’t all the same
Charlie Reverte: @numbakrrunch #ATwebinar
So, why do you treat them that way?
Photo by taymtaym
Charlie Reverte: @numbakrrunch #ATwebinar
Benchmark Averages for Bounce Rate
Charlie Reverte: @numbakrrunch #ATwebinar
What is Website Personalization?
Tailoring your content, promotions, and
messaging to the needs of individual
website visitors.
Charlie Reverte: @numbakrrunch #ATwebinar
Why Personalize?
It gives your visitors what they’re actually
looking for, instead of throwing everything
or the wrong thing at them.
Charlie Reverte: @numbakrrunch #ATwebinar
Don't
judge
me...
Personalized
Personalized
Your experience is already unique to you…here
Charlie Reverte: @numbakrrunch #ATwebinar
PersonalizedPersonalized
Personalized
Personalized
And here…
Charlie Reverte: @numbakrrunch #ATwebinar
Personalized
Personalized
And here.
Charlie Reverte: @numbakrrunch #ATwebinar
The Next Phase of the Web
In the beginning there were directories…
• Navigate a hierarchy to find content
Then came search
• Skip the hierarchy, just tell us what you
want
NOW…the web is personalizing
• We already know what you want, here’s
a great experience
Charlie Reverte: @numbakrrunch #ATwebinar
What Makes Your Visitors Different?
• First time visitor or returning visitor?
• Occasional visitor or frequent visitor?
• Are they mobile or at their desk?
• What are they interested in?
• How did they get to your site?
• What about demographics?
Charlie Reverte: @numbakrrunch #ATwebinar
Be Nice to Your New Visitors
Charlie Reverte: @numbakrrunch #ATwebinar
And They’re More Apt To Subscribe
When They Return
Returning
Users:
10x Signup Rate
Charlie Reverte: @numbakrrunch #ATwebinar
Social Traffic Tends to Share More
Charlie Reverte: @numbakrrunch #ATwebinar
Special Offer + Email Subcription
Charlie Reverte: @numbakrrunch #ATwebinar
Mobile Sharing CTA
Charlie Reverte: @numbakrrunch #ATwebinar
All sites can personalize
Charlie Reverte: @numbakrrunch #ATwebinar
Questions?
Thanks for joining us!