C A P P E R C O M M U N I T Y B U I L D I N G

C O M M U N I T Y M E E T I N G 1 IJ U N E 1 1 , 2 0 1 4

INTRODUCTIONS

DCHA

Brailsford and Dunlavey

JSA

MEETING AGENDA Introductions Project Overview Survey Results Program Recommendations Conceptual Floor Plans Q&A Closing and Next Steps

PROJECT OVERVIEWC A P P E R C O M M U N I T Y B U I L D I N G

Commitment in 2004 to build part of the Capper Carrollsburg Hope VI PUD Serving new mixed-income community and surrounding neighborhood

Funded by infrastructure bonds Building to be completed Fall 2015, groundbreaking

about to happen Operator chosen by DCHA will run programs and

activities No DCHA/DC Gov. funding for operations/programs.

Revenue to be identified in planning process.

3/1 – 3/15: Project Orientation & Document Review

3/15 – 5/15: Market Analysis 4/21: Community Meeting 1 4/28 – 5/14: Survey Implementation 5/15 – 5/22: Financial Analysis Early June: Community Meeting II Early June: Final Report Issued

PROJECT OVERVIEWS U M M A R Y S C H E D U L E

Define Market Area Evaluate

Demographics Understand

Competitive Context Validate Assumptions

with Survey Analyze financial

implications Final

recommendations

PROJECT OVERVIEWM A R K E T A N A LY S I S S U M M A R Y

SURVEY RESULTS

SURVEY RESULTS

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 0%

1%

2%

3%

4%

5%

6%

7%

413 Surveys +/- 4.8 % Margin of Error

S U R V E Y S TA T I S T I C S

• 473 Responses

• 3:1 Online : Paper

• 95% Confidence Level

• 4.8% Margin of Error

SURVEY RESULTS

Category Census Survey

Avg Household Size 1.70 2.20Owner Occupancy 33.1% 45.2%

Household Income Distribution Census Survey

Under $15,000 11.9% 21.0%$15,000 - $24,999 3.5% 6.7%$25,000 to $34,999 3.3% 3.3%$35,000 to $49,999 10.4% 1.8%$50,000 to $74,999 9.6% 2.8%$75,000 to $99,999 12.4% 5.4%$100,000 to $149,999 19.3% 15.9%Over $150,000 29.6% 27.9%

D E M O G R A P H I C S

• 86% Primary Market Area

• Household Size

• Tenure / Owner Occupancy

• Income Distribution

Age USPS/Census Survey

0 to 24* 22.3% 24.9%25 to 44 51.8% 48.6%45 to 64 17.1% 15.1%65 and Older 8.9% 11.4%

SURVEY RESULTS

Under $15,000

$15,000 to $24,999

$25,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 and up

Prefer not to disclose

0.00%

3.00%

6.00%

9.00%

12.00%

15.00%

18.00%

21.00%

24.00%

27.00%

30.00%

21%

7%

3%2%

3%

5%

16%

28%

15%

Approximate Annual Household Income

D E M O G R A P H I C S

SURVEY RESULTS

CURRENT PARTICIPATION DATA

SURVEY RESULTS

0%5%

10%15%20%25%30%

27%

18%13% 12%

7% 7% 7% 5% 3% 2%

Current Participation: Fitness Activities

C U R R E N T PA R T I C I PA T I O N D A TA

SURVEY RESULTS

0%2%4%6%8%

10%12%14%16%18%20%

Current Participation: Enrichment Activities

PA R T I C I PA T I O N D A TA

SURVEY RESULTSC U R R E N T PA R T I C I PA T I O N D A TA

• Age and Income

level impact

participation

• Correlation between

age and income

0%15%30%45%

16%

45%

1% 6% 2% 6% 6% 6% 3% 7%

Fitness Activities - Under $50,000

0%

10%

20% 19% 21%

3%

14%8% 7%

14%

4% 2%8%

Fitness Activities -$100,000 and Up

SURVEY RESULTS

PARTICIPATION FREQUENCY DATA

SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y

Never 1-2/Yr 1-2/Mnth 1-2/Wk Daily Core Users Regular User

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

12%7%

31%

41%

9%

50%

81%84%

4% 2% 2%9% 10% 11%

Adult Yoga and Adult Day Care

Yoga

Day Care

SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y

Yoga C

lasses

Aerobics/G

roup Fitn

ess

Dance Classe

s

Cooking Clas

ses

Gardening (gard

en plot)

0%10%20%30%40%50%60%70%80%90% 81% 80%

53% 51% 49%

Top Five Adult Activites

Outdoor Play

ground (n

o staffing)

Indoor Soft Playgro

und (no st

affing)

Music Classe

s

Gymnastics

Classes

Crafts0%

20%40%60%80% 69% 67%

58% 53% 53%

Top Five Youth Activites

SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y

• 75% Willingness to Pay

• About 40% of Population with Fitness Membership

31%

26%

43%

No, I/We have never belonged to a club

Was in the past

Yes, I/We currently belong to a club

SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y

No68%

Willing89%

Not Willing11%

Private Day Care Enrollment

PROGRAM RECOMMENDATIONS

PROGRAM RECOMMENDATIONS

Activity Units Quantity Unit NASF Total NASFGym Court 2 3500 7000

Day Care Square Feet 1 3600 3600MP - Fitness Square Feet 3 1100 3300

MP - Classrooms Square Feet 2 1100 2200Fitness Individual Square Feet 1 1200 1200

Indoor Soft Play Area Square Feet 1 700 700

C O N C E P T U A L F L O O R P L A N S

PROGRAM RECOMMENDATIONS

C O N C E P T U A L F L O O R P L A N S

PROGRAM RECOMMENDATIONS

Duration PROGRAM RECOMMENDATIONSP R O G R A M I M A G E S

Duration PROGRAM RECOMMENDATIONSP R O G R A M I M A G E S

CLOSING AND NEXT STEPSC o n t a c t I n f o r m a t i o n

Next Steps

Q&A

CLOSING AND NEXT STEPSC o n t a c t I n f o r m a t i o n

Questions about the community engagement? info@jsallc.com 202-610-0005 (JSA)

Questions about the community building? www.Dchousing.org\TALK