community organizing begins with community building

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Amy Sample Ward, NTEN Debra Askanase, Community Organizer 2.0 Bringing Community Organizing Into Online Campaigns

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These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.org

TRANSCRIPT

Page 1: Community Organizing begins with Community Building

Amy Sample Ward, NTENDebra Askanase, Community Organizer 2.0

Bringing Community Organizing Into Online Campaigns

Page 2: Community Organizing begins with Community Building

Community Building begins with Community Organizing

(our title)

Page 3: Community Organizing begins with Community Building

Welcome!

Amy Sample Ward@amyrswardhttp://nten.orghttp://amysampleward.org

Debra Askanase@askdebrahttp://communityorganizer20.com

Page 4: Community Organizing begins with Community Building

Agenda

• 5 Principles of Community Organizing• Principles in Action: Short-Term Community

Building• Principles in Action: Long-Term Community

Building• Discussion and Shared Learning

Page 5: Community Organizing begins with Community Building

Five community organizing principles

Focus on shared goals and shared ownership

Be transparent

Go where the people are

Cultivate leaders

Know your community

Page 6: Community Organizing begins with Community Building

Focus on shared goals and shared ownership

1.

http://www.flickr.com/photos/73645804@N00/1384952210/

Page 7: Community Organizing begins with Community Building

Where’s the sweet spot?

Page 8: Community Organizing begins with Community Building

2.

Be transparent

http://www.flickr.com/photos/21771638@N00/5509949256/

Page 9: Community Organizing begins with Community Building

No short cuts

Page 10: Community Organizing begins with Community Building

No short cuts

Page 11: Community Organizing begins with Community Building

http://xkcd.com/802/

Go where the people are

3.

Page 12: Community Organizing begins with Community Building
Page 13: Community Organizing begins with Community Building

http://www.brooklynmuseum.org/community/foursquare/

Be active in the community

Page 14: Community Organizing begins with Community Building

http://epicthanks.org/

Be active in the community

Tweetsgiving 2010

Page 15: Community Organizing begins with Community Building

http://www.flickr.com/people/nationalwildlifefederation/

Be active in the community

Page 16: Community Organizing begins with Community Building

Who’s your community?

Page 17: Community Organizing begins with Community Building

Cultivate leaders

4.

Page 18: Community Organizing begins with Community Building

Strive to be replaced

Page 19: Community Organizing begins with Community Building

Strive to be replaced: spotlight leaders

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Strive to be replaced: share your toolbox

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5.

Know your community

http://www.flickr.com/photos/97447249@N00/2680692974/

Page 22: Community Organizing begins with Community Building

Know your community: help them know themselves

Page 23: Community Organizing begins with Community Building

Know your community: roles

Page 24: Community Organizing begins with Community Building

Know your community: help it grow

Page 25: Community Organizing begins with Community Building

Principles in Action

Page 26: Community Organizing begins with Community Building

Principles in Action: a short-term campaign

Follow the Leader, part of the “Get Hands On” series of online campaigns

Goals: • To inspire people to become involved in

community service• Asking the people who have been identified as

service leaders to lead volunteer projects in their communities – greater commitment

Page 27: Community Organizing begins with Community Building

Shared goals and ownership

Page 28: Community Organizing begins with Community Building

http://community.handsonnetwork.org/

Shared goals and ownership

Page 29: Community Organizing begins with Community Building

http://community.handsonnetwork.org/

Transparency

Page 30: Community Organizing begins with Community Building

Go where the people are

http://community.handsonnetwork.org/

Page 31: Community Organizing begins with Community Building

Leadership development

http://community.handsonnetwork.org/

Page 32: Community Organizing begins with Community Building

http://community.handsonnetwork.org/

Leadership development

Page 33: Community Organizing begins with Community Building

Know your community

http://community.handsonnetwork.org/

Page 34: Community Organizing begins with Community Building

http://community.handsonnetwork.org/

Know your community

Page 35: Community Organizing begins with Community Building

Principles in Action: building a community prior to the campaign

To Mama With Love 2011

Goals:• Raise money for Epic Change• Create a community to support a fundraising

campaign and Epic Change long-term

Page 36: Community Organizing begins with Community Building

Shared goals and ownership

Page 37: Community Organizing begins with Community Building

Shared goals and ownership

Page 38: Community Organizing begins with Community Building

Shared goals and ownership

Page 39: Community Organizing begins with Community Building

Transparency

Page 40: Community Organizing begins with Community Building

Transparency

Page 41: Community Organizing begins with Community Building

Go where the people are

Page 42: Community Organizing begins with Community Building

Leadership development

Page 43: Community Organizing begins with Community Building

Know your community

Page 44: Community Organizing begins with Community Building

Know your community

Page 45: Community Organizing begins with Community Building

Principles in Action: a long-term community building

350.orgGoal: • To build a global grassroots movement to

solve the climate crisis.• Create opportunities for grassroots efforts,

local communities, and individuals to take action and advocate for climate policy and change

Page 46: Community Organizing begins with Community Building

Shared goals and ownership

Page 47: Community Organizing begins with Community Building

Transparency

Page 48: Community Organizing begins with Community Building

Go where the people are

Page 49: Community Organizing begins with Community Building

Leadership development

Page 50: Community Organizing begins with Community Building

Know your community

Page 51: Community Organizing begins with Community Building

Principles in Action: community building in real-time

Chain ReactionGoal: • The Chain Reaction Networks helps individuals

and organisations to connect together.• Create offline and online opportunities to

bring individuals, organizations, governments, etc. together to make more lasting collaborations for change

Page 52: Community Organizing begins with Community Building

Shared goals and ownership

Page 53: Community Organizing begins with Community Building

Transparency

Page 54: Community Organizing begins with Community Building

Go where the people are

Page 55: Community Organizing begins with Community Building

Leadership development

Page 56: Community Organizing begins with Community Building

Know your community

Page 57: Community Organizing begins with Community Building

Questions?

http://www.flickr.com/photos/33914386@N08/3230910546/

Page 58: Community Organizing begins with Community Building

Discussion and shared learning

Focus on shared goals and shared ownership

Be transparent

Go where the people are

Cultivate leaders

Know your community

Page 59: Community Organizing begins with Community Building

Resources and links

• http://socialbysocial.com• http://wearemedia.org• http://www.communityorganizer20.com/2011/05/03/how-to-create-love-online-c

ase-study/• http://www.communityorganizer20.com/2011/02/24/follow-the-leader-innovative

-social-media-activism/• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-s

ustainable-community-building/• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-l

andscaping/• http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-w

hats-the-difference-and-the-opportunity/

Page 60: Community Organizing begins with Community Building

Image credits

Slide 5: http://www.flickr.com/photos/73645804@N00/1384952210/Slide 7: http://www.flickr.com/photos/21771638@N00/5509949256/Slide 8: http://www.flickr.com/photos/zenobia_joy/2708679303/ Slide 9: http://www.flickr.com/photos/cesarastudillo/158254288/ Slide 10: http://xkcd.com/802/Slide 11: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 15: http://www.flickr.com/photos/rtadlock/3055707715/ Slide 17: http://www.flickr.com/photos/m0les/4163976843 Slide 18: http://www.flickr.com/photos/fernando/304012148/ Slide 19: http://www.flickr.com/photos/furryscalyman/312210315/ Slide 20: http://www.flickr.com/photos/97447249@N00/2680692974/Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/ Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/ Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/ Slide 24: http://www.flickr.com/photos/stignygaard/2728636677/Slide 57: http://www.flickr.com/photos/33914386@N08/3230910546/

Page 61: Community Organizing begins with Community Building

Thank you!

Amy Sample Ward, [email protected]://nten.orgAlsohttp://[email protected] Twitter: @amyrsward

Debra Askanase, Community Organizer 2.0debra@communityorganizer20.comwww.communityorganizer20.comTwitter: @askdebra