capital campaign - teamunify€¦ · •1970s – fragmented sport becomes organized •1980s –...

www.daytonraiders.com


Capital Campaign Feb 27, 2013

http://www.daytonraiders.com/



Raider Club Goals

• Operate from an aquatics facility – Preserve and solidify partnerships (includes multiple training sites)

• Offer best-in-class competitive instruction

• Expand aquatic services

• Promote aquatic instruction and safety




CAPITAL FUNDRAISING PROGRAMS Description of Programs and Targets




Beavercreek Pool




Capital Campaign Targets

Phase I: Capital

Start-Up

Phase II: Continuous Operations

Phase III: Capital

Expansion

Goal: Reduce Expenses

Goal: Provide Service

Goal: Growth

Target $1,000,000 Target $2,500,000

• Bldg. Purchase

• Bldg. Upgrades

Fundraising Programs

• Bldg Naming Rights

• Natatorium Naming Rights

• Fitness Room Naming Rights

• Donation Levels

• Gift Levels

• Training

• Competitions (all levels)

• Programming


• Advertising Rafter Banner

• Advertising “5-for-5” Banners

• Major Facility Expansion (50-meter pool)

• National Competitions


• See previous programs

Target Phase I+




PHASE I Capital Start Up




Phase I Defined

• The goal of Phase I is to complete the purchase transaction of the Beavercreek YMCA to new ownership and prepare for key upgrades that will lower sustainment expenses and extend the economic life of the facility




Phase I Defined

• Phase I includes:

– $150,000 – Initial purchase; this is the remaining amount after financing has been secured

– $200,000 – key upgrades

– $60,000 – near-term transition and sustainment costs




• Financing has been secured for most of the initial purchase

• Gap of $150,000 remains

Phase I Initial Purchase




• HVAC

• Filtration

• Pump

• UV Modifications

• Small Pool Modifications

• Security

• Boiler

These upgrades will lower the monthly utility cost and extend the economic life of the facility for years to come

Phase I Key Upgrades




Phase I Naming Rights

Building Name

• $1,000,000 – Permanent

• $500,000 – 10 years

• $250,000 – 5 years

Natatorium Name

• $500,000 – Permanent

• $250,000 – 10 years





Sample: [Your Title] Southern Ohio Aquatic Center





Sample: [Your Title] Natatorium




Phase I Donation Levels

• $249 and below – Raider Friends

• $499 - $250 – Bronze Level

• $999 - $500 – Silver Level

• $2,499 - $1,000 – Gold Level

• $4,999 - $2,500 – National Level

• $5,000 + – Olympic Level

Exploring “Wall of Fame” ideas




Phase I Gift Levels

• In addition to the Naming Rights program…

• $30,000 or more

– Individual “Premiere” Plaque Concept

– Displayed in Facility




PHASE II Continuous Operations




Phase II Defined

• The goal of Phase II is to provide service. Service includes offering aquatics programming to the community, hosting competitions, and providing training sessions for all ages and abilities




Phase II Defined

• Phase II is an extension of Phase I but the targeted goal shifts from finalizing purchase to providing service




Programming Non-Swim Team Services and Capabilities




Programming USA-Swimming Model for Aquatics Related Services and Capabilities •Competitive swimming •Adult lap swimming •Safety training •Adult water acclimation classes •Kayak /boating classes and safety courses •Masters Swimming programs •Snorkeling and Fins instruction •Scuba instruction •Firemen’s, Policemen’s and EMT rescue training •Water Aerobic Classes •Water Polo •High School Swim Team

•Water Basketball leagues •Boy & Girl scouts and Boys & Girls clubs water introduction classes •Adult vertical water running with floatation belts •Adult Lap Swimming •Tri-athlete training •Rehab of athletes by athletic trainers •Camps and clinics •Learn to swim programs •Aquatic rehab continuum programs •PE Classes




Phase II Advertising Programs

• Rafter Banners

– Wall Signs

– Programs

– Team Shirts

• “5-for-5” Banners

– $5,000 Annually

– 5 year term




PHASE III Capital Expansion




Phase III Defined

• The goal of Phase III is to plan and prepare for long range capital expansion to include the conversion and/or construction of a 50-meter Olympic sized pool. There has never been an indoor 50-meter facility in the region and Dayton is the only Midwestern city to not have such a facility.




Phase II Defined

• Phase III is distinctly separate from Phases I and II as it focuses on long term planning whereas the first two phases focus on short term needs




Phase III

• Capital Expansion Target

– Leverage existing and future fundraising programs to expand the facility into world class facility

– Target: $2,500,000




BACKUP




Facility Details • Dimensions

– 32,300 sq. feet – 5 acres

• Includes – entire building, all rooms, parking lot, scoreboard, lane

lines, 7 restrooms, lockers, starting blocks, electronic equipment

• Recent Upgrades – New Rubber Roof (2011) – 15yr transferrable warranty – 150 car recently paved lot – High output lights in pool area – Building integrity very good




Facility Details • Appraisal / Survey

– Completed Feb ’13 by Cincinnati-based Integra Realty Resources

• “Remaining Economic Life – 25 years”

• “No significant items of functional obsolescence”

• “…aquatic facility use is concluded to be maximally productive and the highest and best use of the property as improved.”

• “The physical characteristics of the site do not appear to impose any unusual restrictions on development. “




Historical (long)

• 1970s – Fragmented sport becomes organized

• 1980s – Most aquatics programs are subsidized

• 1990s – Transition towards paid youth sports

• 2000s – Midwest aquatic facilities aging, cost increases, the Great Recession, loss of subsidy

• 2010s – Streamlined partnerships and team consolidations are key to success




Historical (recent)

• Aug ‘12 - Long Term Committee exploring strategies

• Sep ’12 – YMCA of Greater Dayton contacts Dayton Raiders with intent to close the facility and offers to sell

• Dec ‘13 – Facility inspections, appraisal, negotiations

• Jan ’13 – Financing options sought

• Feb ‘13 – Partial financing approved, YMCA releases public announcement, Agreement Signed Feb 11th with cutover to new owner on May 1st


capital campaign - teamunify€¦ · •1970s – fragmented sport becomes organized •1980s –...

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