capital campaign lessons to put your annual fund on steroids · capital campaign lessons to put...

Capital Campaign Lessons to Put Your Annual Fund on Steroids

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Capital Campaign Lessons to put your Annual Fund on Steroids

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Capital Campaigns Lessonsto put your Annual Fund on Steroids

Andrea KihlstedtAsking Matters

Gail PerryFired-UpFundraising

Lessons we’ve learned from capital campaigns and how to apply them.



Strategies that Work

Capital Campaign

Annual Fund

Ten Strategies that Work

1. Goosebumps





1. Goosebumps

2. Test the limits3. By the numbers4. Reality check5. Get a great chair



6. Build a team7. Ask in order8. Get the word out9. Appreciate everyone10.Celebrate




1. Inspire Goosebumps

• Community’s needs

• Donors’ interests

• What your organization needs to satisfies them


2. Test the Limits

Set a WORKING goal:AudaciousEnergizingand yes...

a bit daunting




3. Plan by the Numbers

Don’t forget Vilfredo Pareto

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3a. Plan by the NumbersGoal: $100,000




3b. Plan by the NumbersFY 08 FY09 FY 10 FY 11

$75,000 0 0 1 2$50,000 0 1 0 3$20,000 1 3 3 4$10,000 3 4 2 5$5,000 5 4 9 10$2,500 6 4 7 12$1,000 19 31 43 40$500 34 36 65 60


4. Pause for a Reality Check




5. Get a GREAT Chair


6. Build a Real Team

‣Ad hoc committee

‣Clear goals, timetables

‣Beginning, middle, end

‣Excellent reporting




7. ASK in Strategic OrderTop Down

Inside Out


8. Get the Word Out

When you are morethan half way there.




8. Get the Word Out

When you reach the goal.


9. Appreciate Everyone

Share broadly the credit for success.




10. Celebrate!





11. Bonus


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Capital Campaigns Lessonsto put your Annual Fund on Steroids

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