Can’t save myself- As It Is

This music video became of interest after we’d made a rough decision about the storyline of our own.

This video uses the character of a young boy who goes acts as though he’s living the life of a grown man. This is similar to our groups idea, only with ours we want the young child to be acting older in order to impress a girl. However, it’s really good to be able to see how one person has interpreted this idea, and take inspiration from their successful elements.

Again there are elements here very similar to what we’re planning to do. The medium shot from behind the little boy of him cleaning his teeth is effective and the pyjamas make him cute and likable to the audience, and I feel we should do something similar, perhaps turning it into more of an over the shoulder shot looking at the reflection in the mirror.

Something to take from this video is the way they’ve incorporated comedy but using simple element like wiping his face quite aggressively on the towel. This reminds viewers that he is a child, and the juxtaposition between the adult elements and childlike behaviour create humour.

Again the mise-en-scene is very similar to our own ideas, this time in terms of costume. We’ve envisaged a young boy stood in front of a mirror dressing himself in a blazer or jacket that’s too big for him, with a white shirt and tie in order to impress the girl and show he can be ‘older’. The purpose of our music video is to engage the target audience and sell the single, and using these slightly humorous elements that provoke an emotional response towards the child would help to achieve this.

The scenes with the young boy are integrated into the video, each time portraying a new aspect of adult life but combining it with the child’s wisdom. The disproportion between himself and the briefcase and his attempts at reaching to throw the rubbish bag in the bin both make you smile. Something else to take inspiration from is the editing used in the rubbish bag scene, as it cuts between still shots of the boy attempting to throw the bag and jump high enough to reach. The cutting rate gets a little quicker throughout the scene as well as each shot being shorter, which is quite effective.