Combining effective direct marketing strategies that integrate the entire suite of iLoop Mobile’s marketing solutions and services, we have provided carriers with the best possible marketing results that retain contract customers. Our messaging platforms have been installed with carriers worldwide and include technology to deploy bulk SMS, MMS and USSD campaigns.

Every customer at some stage is due to make a decision to re-contract—yet each one has personal preferences when choosing a handset and contract package. The re-contracting process should leave acustomer with a real sense of personal attention.

iLoop Mobile applies careful planning and campaign strategy when developing direct mobile marketing campaigns, or when integrating a mobile call to action in other marketing channels, to maximize personal relevance in customer interaction.

Through strategic planning, the use of our platform for mobile messaging, together with a comprehensive mobile website experience, we have been able to effectively retain millions of mobile customers, increase ARPU and made a measurable difference in reducing customer churn. For rich media like MMS, video and mobile site downloads, content is delivered in handset specific formats to ensure the best possible user experience and campaign results.

Retaining customers and improving customer satisfaction and service, along with increasing customer acquisition and base line ARPU are fundamental business and marketing needs for wireless carriers today. Reaching and engaging them through the myriad number of customer touch points has become a challenge. iLoop Mobile solves these challenges for wireless carriers with solutions and services that integrate traditional and digital marketing with the most powerful consumer engagement channel today— the mobile channel.

Integrated Cross-Channel Marketing Solutions & Services for Wireless Carriers

iLoop Mobile offers SMS, MMS, mobile sites and other mobile initiatives that answer key carrier marketing needs:

• Contract customer loyalty & retention• Product and service awareness • Direct marketing campaigns & upgrade sales• Improve customer service and reduce support costs• Increase new customer acquisition

Customer Retention Campaigns

As with any business, customer retention is a critical focus for wireless carriers. iLoop Mobile has years of experience running very successful retention campaigns for wireless carriers around the world.

“Through our mobile campaigns we have been able to grow our upgrades figure 50% year-on-year, and we currently have a 33% hit rate on our mobile advertising campaigns, which is significantly higher than trends with other mediums. I can confirm that we have seen a significant increase in subscriber up-grades via our mobile programs developed with these solutions and services.”

Dee NelNational Executive Head, Call Center Operations Vodacom

Campaign Strategy and Execution

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MMS

SMS

iLoop Mobile Contact:sales@iloopmobile.comtel: +1 (408) 907-3360

Objective: Customer retention and incentivize upgrades.

• Mobile portal for upgrade status, eligibility and application• Multi-channel promotion for upgrades in traditional media, MMS, SMS and mobile banner ads

Results: • 90,332 site hits• 1 million page views• 11 page views per visitor• 42,278 short code requests• 10,031 upgrade requests• 21% conversion rate• 600% increase uptake for Vodacom Business Customers

SMS is is the ideal reach channel for mobile marketing because of its very high handset and use penetration across all consumer demographics. It’s high open and conversion rates fit perfectly with direct marketing campaigns. It integrates easily in cross-channel marketing by simply inserting a keyword/short code call to action in any traditional or digital media. More sophisticated SMS campaings involving segemented CRM-based messaging and LBS can add even higher effectiveness to your customer acquisition, loyalty, retention and promos.

SMS Alerts & Marketing

• Alerts and loyalty groups• Coupons with POS redemption and tracking• Sweepstakes and instant win • CRM integration for segmented group messaging• LBS for location aware, segmented messaging• Customer service messaging and surveys

Mobile SMS ClubUntil the end of this month, we’re offering the iPhone 4 with a mobile club discount of 10%. Available at all stores, offer ends 12/31/11. Show this code 4r9384.

As part of a multi-channel offering , MMS offers the advantages of SMS with the added dimension of rich media as part of your message. MMS makes your messaging more compelling with video, images, animation and more. For direct marketing, MMS can deliver coupons and offers with bar codes that are easily scanned at retail POS. Lower your operation costs with mobile billing, statements and payments. Engage your customers with rich media for product promotions, as well as providing content from entertainment and sports partners.

We deliver animated and video messages at rates of up to 1000 messages per second. It enables live events to be pushed via MMS to handsets—goals scored in a football match are distributed in virtually real time. We have successfully delivered over 1 billion MMS messages and over 5 billion mobile ads to our clients.

MMS Marketing

Key to a multi-channel strategy is a carrier’s mobile site where Web-based content, marketing, interactivity and customer service is available anytime, anywhere. Our retention campaigns are centered around the value a mobile site delivers in the upgrade process. Users can even be given the opportunity to apply for an upgrade directly from their phones. We have designed and developed a mobile upgrade portal where subscribers can view details pertaining to their current contract status, upgrade possiblity and what handsets they qualify for. The entire process, from the MMS to the mobile site landing page is a personalized one. Click to call also allows direct orders to call centers.

Mobile Sites

Vodacom Multi-Channel Case Study

About iLoop MobileiLoop Mobile is market leader worldwide in mobile marketing services and solutions for wire-less carriers and brand owners. iLoop Mobile provides wireless carriers with a scalable, secure, affordable and high speed solution that enhances their existing infrastructure. Since 2004 we have worked with carriers to increase customer retention, reduce churn, build loyalty and improve ARPU. We have worked extensively with wireless carriers to grow the market for value added subscriber services and to build sustainable revenue streams in the mobile phone sector. We have launched and managed thousands of campaigns for our clients, including high volume, interactive campaigns across multiple channels. We have established offices in San Jose, London, Sydney, Seoul, Singapore and Mexico City to support our international customers.