Rupert DanielsGlobal Marketing Director

Over 50

global

offices

£269

million

annual

turnover

2,600

employees

globally

Publishing

over

53,000

titles

Publish

works by

over

50,000

authors

How have we used this to manage our brand equity?

Investing in the Cambridge Marketing Portal

1. One place to find all up to date sales collateral, logos, guidelines, marketing documents etc.

1. Requires dedicated communication plan and global collaboration.

1. Carrot and stick…

67%

training

complete

The Portal in numbers:

5,000

visits since

launch in

Feb

1,500

pieces of

up to date

collateral

Over 20

webinar

training

sessions

Over 3,000

items

downloaded

Thank you