café numérique liège #4: console games par david merzel (microsoft)
TRANSCRIPT
CONSOLE GAMES
David Merzel,
Country Manager
Microsoft
Entertainment & Devices
Cell: 0477 451490
Blog : http://davidmerzel.wordpress.com/
Pre-PC Era(1980)
PC Era(1995)
Internet Era(2000)
Consumer Era
(Today+)
Connected
Informed Choice
Personalized
Anywhere, Anytime
50
45
40
35
30
25
20
15
10
MIL
LIO
NS O
F U
SERS
Radio38 years
TV13
years
Internet
4 years
iPod3 years
Facebook: 100M
9 months
5
Passive Engaged>
Interrupt Relevant>
Mass Targeted>
Broadcast Interactive>
30 Seconds Extended time>
Advertiser Control Consumer Control>
Publisher Timetable My Timetable>
Single platform Multiple Media Platforms>
40 3945 45
44
531551
610
646615
0
10
20
30
40
50
60
2005 2006 2007 2008 2009
Un
its
0
100
200
300
400
500
600
700
Vau
le Units
Value
Bron: GfK / BEA
0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009
Games
Music
Video
Belgische entertainment markt
2009 L’industrie belge de la vidéo,
de la musique et du jeu vidéo10
29 %
32 %
39 %
28 %
32 %
40 %
Bron: GfK / BEA
38 %
25 %
37 %
37 %
26 %
37 %
26 %
35 %
39 %
CHANGE THE WAY PEOPLE SEE
GAMING & ENTERTAINMENT
14
CAPTURE A BROADER CASUAL GAMING
AUDIENCE
15
WITHOUT LOSING OUR CORE
Grow Installed Base!Low Profit
Base of the ecosystem
25M+ Members (solid IB needed)Subscribtion model (also free access)
Micro paymentsHigh Profit
Solid Installed Base neededHigh Profit
Solid Installed base neededHigh Profit
Great for
reachingyoung males,
teens & females
Great for
reachingyoung males,
teens & females
An immersive,
engagingmedium
Drive a
broad range
of marketing
goals, from
awareness, to
trial and
purchase
Social,
connectedentertainment
An immersive,
engagingmedium
Social,
connectedentertainment
Drive a
broad range
of marketing
goals, from
awareness, to
trial and
purchase
It’s social, connected entertainment
It has impact, and gives your brand cut-through
An immersive, engaging medium
Great for reaching young males, teens and females
Interface/Entertainment
Communication
Recognizes: Movements, voices, facial expressions
Games
Kinect changes the way we use entertainment & games: you
become the controller
o Full body motion control. Get of the couch and play with
your body, hands and feet, with family and friends!
o Multimedia experience. Watch movies on demand with
Zune, chat with friends & family with the Kinect video
service all without a controller.
o Personalization. Kinect recognizes your facial expression
and connects you to all content by a wave of your hand.
o Compatible with all XBOX 360 consoles
EntertainmentSocial Game
• Varity of genres
• Dance
• Sports
• Racing
• Fitness
• Family
• Party
