c2.0 social media success jul12-pavs
TRANSCRIPT
10 Top Tips & Tricks forSocial Media Success
Josh HooleCircuit Rider Development Manager, Communities 2.0
What we’ll cover1. Overview of Social Media2. Who’s Doing It3. Plan Your Strategy4. Brand Your Elements5. Measure Your Success6. Develop Your Strategy7. Next Steps
Your Organisation – Reality check• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
Improve Your Online Presence - Why
Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently to and
with your service users/members/customers online
3. Reach more people by ‘going to where they are’
4. Drive relevant traffic to your website
5. Increase number of members/followers/enquiries/sales
Social Media in the UK 2011
One Simple Aim
Mobilise the right people to take the right action
at the right time
Who’s Doing It?
Who’s Doing It?
CoffeeThen let's get strategic!
Plan Your Strategy5 Things Your Strategy Needs
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan
• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience
• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements
• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress
Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media
• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the
table?
5 Things Your Strategy NeedsIntegrate Your Efforts
• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Share Thisand
Find Us On
Share Thisand
Find Us On
Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations
doing?
Let’s get planning...
Let’s get planning...
Pages 6 - 9
LunchYum
Brand It All Up• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look and feel across all
tools
• Simple changes = large
impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, Measure Meaningful Metrics
• Set realistic goals and a Measurement
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs, RSS Subscribers
Increase Blog comments
Average # comments/posts
Visitors to stay longer on site
Stick rate, average time on site
Increase action # petition signatures
Measure, Measure, Measure Meaningful Metrics
• Use Google Analytics to see whose Tweets link to you • Keep track of traffic referrers using Google analytics• Discover the big influencers who drive traffic to you?
• Track them and give them some love• Bring them closer in
• Facebook Insights for FB activity and measuring audience
• TweetReach shows the, erm, reach of your tweets (!)
Measure, Measure, Measure Useful Measurement Tools
• Bit.ly - Link shortener that tracks usage• Google Alerts - Get emailed when people talk about you• Socialmention.com - Real-time social media search and
analysis• search.twitter.com - Advanced twitter search • twitterpowersearch.com - Multiple searches on one screen
Google Analytics
Google Analytics
Facebook Insights
TweetReach
CoffeeThen let's get strategic!
So, Top 10 Tips
So, Top 10 Tips1. Align SocMed strategy
to Business Plan
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target
referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
More planning...
More planning...
Pages 11 & 13
Any Questions? ?
communities2point0.or
0845 474
@Communities2_0
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