c hapter social networking using facebook: advanced techniques 3 copyright © 2014 pearson...

CHAPTER

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Social Networking

Using Facebook: Advanced Techniques

3

1. Share Photos and Videos2. Manage Events3. Like and Create Facebook Pages4. Network Professionally5. Manage Your Privacy Settings6. Use Apps and Play Games


Objectives


◊ What are other ways to share photos and videos on Facebook?

◊ Does Facebook have any limits as to the types of photos you can share?

◊ What is photo tagging?◊ What kinds of videos can you

upload?◊ Can you also upload YouTube videos

to Facebook?

Share Photos and Videos

What Are Other Ways to Share Photos and Videos on Facebook?



◊ JPG◊ GIF◊ PNG◊ Maximum size—15 MB◊ 200 photos per album

▫ Unlimited number of albums

Does Facebook Have Any Limits as to the Types of Photos You Can Share?

What Is Photo Tagging?


◊ 20 minutes long◊ 1024 MB◊ All major file formats

What Kinds of Videos Can You Upload?


Can You Also Upload YouTube Videos to Facebook?



◊ What is a Facebook event?◊ How do you find events on

Facebook?◊ Can you create your own Facebook

events?

Manage Events

What Is a Facebook Event?


How Do You Find Events on Facebook?



Can You Create Your Own Facebook Events?


◊ What is a Facebook Page?◊ How does a Facebook Page differ from an

individual’s Timeline page?◊ Can I become a friend of a given celebrity or

company?◊ How do companies and celebrities use their

Facebook pages?◊ Who can create a Facebook Page?◊ What features can I add to my Facebook Page?◊ How do you let people know about a Facebook

Page?

Like and Create Facebook Pages

◊ Companies◊ Brands◊ Celebrities

What Is a Facebook Page?


◊ Looks the same◊ Includes apps

How Does a Facebook Page Differ From an Individual’s Timeline Page?


Can I Become a Friend of a Given Celebrity or Company?


How Do Companies and Celebrities Use Their Facebook Pages?


Who Can Create a Facebook Page?


What Features Can I Add to My Facebook Page?


◊ Press releases◊ Advertisements◊ Other marketing materials◊ Facebook advertising

How Do You Let People Know about a Facebook Page?



◊ How useful is Facebook for professional networking?

◊ How can you find other business professionals on Facebook?

◊ How do I manage my professional contacts on Facebook?

◊ How important are Facebook groups for professional networking?

◊ Can you mix your personal and professional lives on Facebook?

Network Professionally

◊ Connect with other professionals◊ Seek new employment opportunities

How Useful Is Facebook for Professional Networking?


◊ Browse for friends of your business friends

◊ Join your company’s network◊ Search and filter to find people

How Can You Find Other Business Professionals on Facebook?


◊ Professional friends list◊ Keep personal friends separate from

professional

How Do I Manage My Professional Contacts on Facebook?


◊ Groups—focus on professional topics◊ Search and filter by group◊ Advantages:

▫ Group discussions▫ Response to questions▫ Relevant information and advice

How Important Are Facebook Groups for Professional Networking?


◊ Practice discretion in status update postings

◊ Utilize privacy settings

Can You Mix Your Personal and Professional Lives on Facebook?



◊ How private is your information on Facebook?

◊ Is there a way to hide some information and posts from some people?

◊ What is the harm in making all your information public?

◊ How do Facebook applications treat your private information?

◊ What information should you keep private?

◊ Can you rely on Facebook’s privacy settings?

Manage Your Privacy Settings

◊ Public social network◊ Your private life becomes public

How Private Is Your Information on Facebook?


Is There a Way to Hide Some Information and Posts from Some People?


• Public: everyone

on Facebook• Friends: only

Facebook friends• Only Me: you • Custom: include

or exclude specific people

◊ Online or physical stalkers◊ Criminals targeting you or your

home◊ Too much information to some

people◊ Advertisements, spam, and scams

What Is the Harm in Making All Your Information Public?


How Do Facebook Applications Treat Your Private Information?


◊ Contact information◊ Filter specific information

What Information Should You Keep Private?


Can You Rely on Facebook’s Privacy Settings?



◊ What are Birthday Calendar, schoolFeed, Mafia Wars, FarmVille, and similar items that show up in friends’ feeds?

◊ What kinds of applications are available?◊ Who develops Facebook applications?◊ Can I play games on Facebook?◊ How do I discover new applications?◊ How do I start using an application?

Use Apps and Play Games

What Are Birthday Calendar, schoolFeed, Mafia Wars, FarmVille, and Similar Items that Show Up In Friends’ Feeds?



◊ Games◊ Entertainment◊ Facebook◊ Lifestyle◊ Music

◊ News◊ Photos & Video◊ Sports◊ Travel & Local◊ Utilities

What Kinds of Applications Are Available?

◊ Facebook◊ Third-party application developers

Who Develops Facebook Applications?


◊ Specific type of app◊ Played on the Facebook site◊ Social games—real-time game play

Can I Play Games on Facebook?


◊ Search box◊ Browse App Center

How Do I Discover New Applications?


◊ Visit App Page link◊ Play Game button

How Do I Start Using an Application?



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c hapter social networking using facebook: advanced techniques 3 copyright © 2014 pearson...

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