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CHAPTE R Introduction to Introduction to Web 2.0 Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

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Page 1: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

CHAPTER

Introduction to Web Introduction to Web 2.02.0

Social Networking

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

5

Page 2: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Explain what a social network is, what social networks are used for, and the typical features of social networks

◊ Describe the advantages and disadvantages of social networks

◊ Take appropriate measures to maintain your safety and privacy

◊ Describe Internet resources that educate people about social networking

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Comprehension ObjectivesComprehension Objectives

Page 3: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Set up an Orkut account and create your profile

◊ Invite a friend to join your Orkut network

◊ Modify your Orkut account settings◊ Create your own social network using

Ning, add features, and change its appearance

◊ Moderate and promote your Ning social network

Activity ObjectivesActivity Objectives

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Page 4: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

What Is a Social Network?What Is a Social Network?

A community made up of people, groups, or organizations that are connected by one or more common interests.

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Page 5: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Types of Social NetworksTypes of Social Networks◊ Communities of friends

▫ Facebook, MySpace, Bebo, Orkut

◊ Professional networks▫ LinkedIn, Plaxo

◊ Specialty “networks”▫ Flickr, Match.com, YouTube, Ning

◊ Issue-focused networks▫ Change.org

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Page 6: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Can Anyone Join?Can Anyone Join?

◊ In an open community, anyone is free to join, regardless of their interests or who they might know.

◊ In a closed community, members typically must be invited by the site organizer or pre-existing members.

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Page 7: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Features of a Social Network Features of a Social Network SiteSite◊ Home page◊ Profile◊ Friends◊ Communication areas◊ Video and pictures◊ Groups◊ Applications

▫ Widgets▫ Internal/external applications

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Page 8: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Communicate easily and affordably with others▫ Reconnect with old friends

▫ Expand your circle of friends/colleagues

◊ Improve writing and technical skills◊ Expand professional network

Social Network AdvantagesSocial Network Advantages

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Page 9: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Time/distraction◊ Contain privacy issues◊ Invite cyberstalking/cyberbullying

▫ Case of Lori Drew

Social Network Social Network DisadvantagesDisadvantages

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Page 10: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Use common sense◊ Never share your password◊ Avoid publishing images that identify

where you live, work, or go to school.◊ Never divulge personal information

to strangers

Social Network SafetySocial Network Safety

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Page 11: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Limit AccessLimit Access

Privacy options:•Anyone access•Limited access•Varying levels to different features

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Page 12: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Use antivirus/antispyware◊ Avoid adding unfamiliar applications

Avoid RisksAvoid Risks

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Page 13: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Check to see if your social network has a safety or security page

◊ Read your social network’s privacy policy

◊ Change your password periodically◊ Carefully review your privacy settings◊ Consider using an alternate browser,

such as Mozilla Firefox, rather than Internet Explorer.

Additional PrecautionsAdditional Precautions

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Page 14: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Activity: Set-up Orkut Activity: Set-up Orkut AccountAccount

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Page 15: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Create an Online ProfileCreate an Online Profile

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Page 16: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Invite Friends to Join Your Invite Friends to Join Your NetworkNetwork

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Include callouts to this page?
Page 17: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Contact, Groups, and Contact, Groups, and RequestsRequests

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Include callouts to this page?
Page 18: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Activity: Set Up Ning Activity: Set Up Ning NetworkNetwork

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Include callouts to this page?
Page 19: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Customize and Promote Customize and Promote NingNing

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Include callouts to this page?
Page 20: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Additional Internet Additional Internet ResourcesResources◊ David Lee King (http://www.davidleeking.com/)◊ Ning: Network Creators (

http://networkcreators.ning.com/notes/The_Perfect_Social_Network)

◊ Mashable: 10 Most Beautiful Social Networks (http://mashable.com/2007/07/09/beautiful-social-networks/)

◊ Find a Social Network (http://findasocialnetwork.com)

◊ Social Networking (http://www.whatissocialnetworking.com/)

◊ Social Networking in Plain English (http://www.youtube.com/watch?v=6a_KF7TYKVc)

◊ StaySafe.org (http://www.staysafe.org/)Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Page 21: C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.