By: Carolina Murillo

Tyreke Brathwaite

Betty Fermin

Nga Ting Tsoi

Yang Yang Jin

Le

Millions

HISTORY & origin

• Mille-Feuille is a specific type of French dessert which is also referred to as Napolitain

• It's a derivative of the term “Napolitain” which refers to the Italian region of Naples, where elaborate layered desserts were customary

• It does not, refer to the

Emperor Napoleon I, as is often presumed.

Le MillionsT

raditionally, a Mille-Feuille is made

up of three layers of puff pastry,

alternating with two layers of pastry

cream, but sometimes whipped

cream, chocolate or jam are

substituted.

T

he top is glazed with icing or fondant

in alternating white (icing) and brown

(chocolate) stripes, and combed or

covered in powdered sugar

Le Millions derives from the original name Mille-Feuille meaning

a cake of a thousand sheets. The countless thin crispy sheets are

stacked on top of each other like stacks of cash.

The idea of money drives our brand and its name because it

signifies luxury. Americans love luxury and love money. However,

in our campaign it is a luxurious and high quality product that

every American can afford.

The new brand name allows us to keep a historical/traditional

value while making it easy for our customers to pronounce,

remember, and recognize.

Behind the Brand name: $$ Le Millions $$

Three L’s of Le MillionsThe advertising/marketing strategy is to concentrate on

three key elements that bond our product and campaign

together:

LOVE

LUXURY

LOCATION (Anywhere/Anytime)

+ +

“A taste of luxury in every bite,

Anywhere, Anytime.”

“A luxury every American can Enjoy”

Reasons for Success in U.S

A

ffordable

D

esirable

I

ndividually Sized/Packaged

A

ccessible (Web Orders)

H

uge Market • A survey of some 1,500 U.S. consumers did not find a single person who regularly

skipped dessert. That kind of appetite is driving a $23 billion domestic industry of bakeries, chocolatiers, ice cream makers and countless other small businesses.

NBCNews.com

U.s. Geographical Launch

Our US Launch plan is to concentrate on 5 big cities first

and then expand

1.New York-New York City

2.California-San Francisco/ Los Angeles

3.Chicago-Illinois

4.Florida-Orlando/Miami

5.Texas-Dallas/Austin

Estimated Population: 135,000,000

Sales By Year Forecast

 First year increases 10% Second year 15% Third year 13%Forth year 13%Five year 14%

Success Based on Sales

Based on the rough budget of annual sales and the estimated

increase of annual sales from year 1 to year 5, our net income

is positive which refers to a promising outlook for the success

of our product. In the operating process, we try to maximize

profits and minimize the variable costs

GOAL• Achieve brand awareness though print ( newspaper/magazine) as well

as through online advertising

Brand Logo

Product Packaging

Media

T

V Commercial• Run in our

launch cities

W

eb• Personal Website

Social Media• Facebook• Twitter• Tumblr• Instagram

Print Ads MagazineNewspaperFlyers

Web

O

ur product can be ordered online via our website where we offer a

variety of services. You can order, choose which flavor pastry and where

you would like it delivered.

T

he online site connects all our social media sites so customers can write

reviews and share them throughout the web

W

hen customers subscribe to our list serve, every time they invite a

friend to try our pastry through one of our social media sites they

receive a coupon on their next purchase.

Le Millions Home/About Us/Contact Us

Welcome to our website!A taste of luxury with every

bite anywhere, anytimeOrder Here Deliv

ery

Our Raving

Reviews!

CommercialT

he concept is that people fall in love with

big cities for it’s inspiration, it’s luxuries,

and it’s attractions. Similarly, everyone in

America will fall in love with Le Millions

for its fluffy layers, creamy filling, and

affordable price. It’s the pastry of America

and available for everyone to enjoy.

T

he second is simply just about the pure

and sweet happiness in every single bite

of Le Millions.