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By: Brandon Ast Jackson Powell Rosemary Neel Fontas Pizza Suggestions Through Market Research and Analysis Slide 2 Purpose: The purpose of this proposal is to provide four sets of information as follows: 1. Segmentation and Potential Marketing Identification; 2. Restaurant usage habits by segments dayparts, activity, frequency, expenditure and other 3. Importance of attributes/benefits of restaurants that consumers care about by segment; 4. Recognition/image of Fontas Pizza by each segment compared to competition. Slide 3 How Often Do People Eat Pizza Slide 4 Important Factors in Consumers who Average Twice a Week Pizza Usage Slide 5 How often people eat Greek Slide 6 Important Factors in Weekly Greek Usage Slide 7 Fontas VS. Competition Dine-in per Month Slide 8 Important Factors to Those Who Are High-Usage eaters at Old Chicago Slide 9 Important Factors to those who are High-Usage eaters at Roma Dine in Slide 10 Fonta Vs. Competition Takeout Slide 11 Pizza Consumption by Ethnicity for Dine In % Slide 12 Percentage of Caucasians Dining In Slide 13 Percentage of Hispanics Dining In Slide 14 Percentage of Caucasians Takeout Slide 15 Percentage Hispanic Takeout Slide 16 Slide 17 Importance for a Household of 3 Slide 18 Importance for a Household of 4 Slide 19 Importance for a Household of 5 Slide 20 Importance for a Household of 6 Slide 21