communicate magazine - neel bradham
DESCRIPTION
Transform conference 2010 - Neel Bradham, InterfaceFLORTRANSCRIPT
Transformational Change: Branding from the Inside Out
• Worldwide Leader in Modular Flooring
• US Public « Fortune 1000 » Company
• Global Manufacturer on FOUR Continents
• Operates in Over 130 Countries Worldwide
• Recognized Leader in Sustainability
steps towards
Transformational Change
1. Set a CLEAR and ASPIRATIONAL Vision that Challenges
Stakeholders to BELIEVE
2. Set a CLEAR path for Execution
3. Communicate How the CHANGE Aligns to the Strategy
4. Demonstrate What it IS … and What it IS NOT
5. Engage Employees with PURPOSE and CONSISTENCY
6. SET the Standards that Measure Success
7. Put it in the HANDS of the EMPLOYEES
7
1. Make the VISION Visible and CHALLENGE the
Stakeholders to BELIEVE
2. Set a CLEAR path for Execution …
Establishing a ROADMAP for Success That Clearly Communicates
the Areas that CHANGE Must Occur is Essential
7 fronts of Sustainability
3. Be CLEAR about HOW and WHERE the Transformation
change ALIGNS to the STRATEGY
Fighting the COMMODITIZATION of Carpet Tiles
4. Demonstrate What it IS … and What it is NOT?
Sustainability is NOT About Brown Paper … It IS About Beautiful
Product
5. ENGAGE Employees Around the Objectives
Engaging with a PURPOSE Through ACTION and
CONSISTENCY of Message
5. DEFINE Clear Performance Indicators and Methods for
Achieving Results
The LCA is our Method to Improving our Defines ECOMetrics
6. Embrace the Philosophy that Management sets the VISION,
but Employees DRIVE the RESULTS
Change happens at the Street Level, not in the Boardroom