businessfocus09
TRANSCRIPT
Social Media&
David Hollands-Hursta451 Search Engine Marketing
What is Social Media?Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.http://en.wikipedia.org/wiki/Social_media
A conversation online
What is Social Media?
We say…
Types Of Social MediaSocial NetworksBlogsWikisPodcastsForumsContent CommunitiesMicro Blogging
Social Media UsersFacebook 200 m MySpace 100 mBebo 40 mTwitter 20 m
A public micro-blogging service limited to 140 characters
“What is Twitter? We don't know. A big mistake would be to think we've figured
it all out“ Biz Stone
Twitter Facts
58.4 Million Unique Visitors (September 2009)
Growth +1,500% Annually
Tweets per minute up to 27,000
Market Value $1 Billion - No Revenue
Twitter Growth
Following and Followers
Using Twitter
Gathering Information - ListenSharing Information - ParticipateComment - EngageLinks - Influence
Twitter EtiquetteBe yourselfComplete Bio and PictureTransparent about work/employerOk to follow people you don't knowOk to unfollow peopleOk to @reply someone a question or commentDirect Message DM for 1 to 1 conversationPromote others Don't feel you have to read every tweet
Twitter and BusinessMajority of businesses not using Social Media
Twitter is dominant tool for Social Media
Primary reason Brand/Company Positioning
Less important reason is lead generation
O2 Business Marketing Survey
Why Twitter for Business?
Ease of Entry
New source of traffic to Web site
Networking
Used for search after Google and YouTube
News, opinion and happenings
Fast help and feedback
You can get your message across in "real time"
Case Studies
Customer Relations - Virgin Trainsoffers, information, taking action, listening, educating
Crisis Management - Domino's PizzaTwitter, YouTube, responed quickly, limited Tsunami effect
Product Promotion - Dell ComputersSpecial offers, Segmented users, built trust factor
5 Questions1. What is your goal for Twitter?2. How will your organisation use Twitter?3. What resources will you need?4. What actions do you want followers to take?5. Do you have policies in place?
Twitter PolicyIn the world of social media honesty is the only policy.
OpenHonest
Authentic
