business training courses autumn 2016 - local enterprise · business training courses autumn 2016...

BusinessTrainingCourses Autumn 2016

Supporting smallbusinesses in County Kildare

Welcome to the Local Enterprise Office Kildare’sAutumn 2016 Training Schedule. We hope that therange of courses on offer will enable you to furtherenhance your business and at the same time give youthe opportunity to network with other small businessesin county Kildare. All courses are delivered by profes-sional trainers to a very high standard and are heavilysubsidised by the Local Enterprise Office Kildare. Noconcessions can be made on any course.

➢ Priority will be given to owners / managers or employees ofmicro-enterprises in County Kildare.

➢ Places are limited on all workshops / courses.

➢ Early booking is advisable as places are allocated on a firstcome first served basis.

➢ If insufficient bookings are received on any course, the coursewill be cancelled and a full refund will issue.

➢ Fees are NON REFUNDABLE except where a course iscancelled by Local Enterprise Office Kildare due toinsufficient bookings.

➢ A light lunch is included in all day long courses.

HOW TO BOOK A COURSE PLACEPlaces must be booked online at www.localenterprise.ie/kildareusing Credit or Laser Card.

COURSE CATEGORIESStart- Up Courses Page 4Start Your Own BusinessHow to Write a Business Plan

Finance Courses Page 5Introduction to VATUsing Revenue Online Services (ROS)Introduction to Pricing & CostingSelf Assessment TaxManaging Your Finances

Social Media Courses Page 6Twitter for Business Facebook for Business - BeginnersFacebook for Business - IntermediateLinkedIn for Business - BeginnersLinkedIn for Business - Intermediate

Sales & Marketing Courses Page 9Grabbing the Oyster – Sales and Marketing Business Development RetreatEditing & Uploading Videos using YouTube Marketing on the InternetEditing a Website using Wordpress – BeginnersEditing a Website using Wordpress - IntermediateImage EditingGoogle Adwords – BeginnersGoogle Adwords – IntermediateSearch Engine Optimisation – BeginnersSearch Engine Optimisation - Intermediate

Health & Safety Courses Page 14Food Safety – Primary Food Handlers Certificate & HACCPPrimary Food Handlers CertificateHACCP

General Courses Page 15Managing PeopleIntroduction to Succession PlanningPersonal DevelopmentEssential Employment LawEnergy Reduction WorkshopYour Image in BusinessManagement Development ProgrammeMeath and Kildare Women in Business Event

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Start Your Own BusinessThis course will cover all aspects of starting a business including business planning, legal issues,market research, sales & financial management. It is suitable for anybody considering the ideaof starting a business.

Duration: 4 full daysDates: Saturday 17th & 24 September and Saturday 1st and 8th October 2016Time: 10:00am to 5:00pmVenue: Osprey Hotel, NaasCost: €100

OR

Duration: 10 evenings (Mondays & Thursdays)Dates: Monday 12th, Thursday 15th, Monday 19th, Thursday 22nd,

Monday 26th, Thursday 29th September; Monday 3rd, Thursday 6th, Monday 10th, Thursday 13th October

Time: 7:00pm to 10.00pmVenue: Westgrove Hotel, ClaneCost: €80

How to Write a Business PlanTo access any kind of funding for a new business you will require a fully documented businessplan. This short programme will include tips on preparing a business plan and will enable partic-ipants to;

• Write a business profile • Carry out a SWOT analysis• Prepare a funding proposal

Suitable for small business owners seeking finance or those starting a business.

Duration: 1 full dayDate: Friday 16th September 2016Time: 9.30am to 4:30pmVenue: Osprey Hotel, NaasCost: €50

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START-UP COURSES

Introduction to VATThis practical course will facilitate participants to register for VAT, apply correct VAT rates,prepare VAT invoices, explain how VAT returns are completed.

Duration: 1 half dayDate: Wednesday 28th September 2016Time: 9.30am to 1:00pmVenue: Westgrove Hotel, ClaneCost: €30

Using Revenue Online Services (ROS)At the end of this course participants will be able to submit their tax returns online and ensuretax payments are up to date.

Duration: 1 half dayDate: Wednesday 12th October 2016Time: 9.30am to 1:00pmVenue: Westgrove Hotel, ClaneCost: €30

Introduction to Pricing & CostingThis one day seminar will look at how products and services need to be costed to ensure a viablebusiness. In costing properly, a business can price to be competitive. Costing and pricing arefeatures that contribute to good cash flow management.

Duration: 1 full dayDate: Thursday 20th October 2016Time: 9.30am to 4:00pmVenue: Keadeen Hotel, NewbridgeCost: €50

Self Assessment TaxAn introduction to the self-assessment tax system, dates to remember and how to calculate yourtax. Suitable for all sole traders and those considering starting a business.

Duration: 2 half daysDate: Wednesday 14th & 21st September 2016Time: 9.30am to 1:00pmVenue: Westgrove Hotel, ClaneCost: €50

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FINANCE COURSES

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Managing Your FinancesThis programme is targeted at business owners / managers who are already in business, andfor those about to start a new business. Cash flow tight; struggling to get enough money foryourself from your own business; struggling to recover costs in a price you charge a customer;problems getting paid on time - suppliers won’t extend credit; trying to build a strong, loyalcustomer base; stressed out trying to keep a small business going; want to learn more aboutbudgeting; managing the tax function in a small business; managing third party relationshipbetter to ensure business has money to operate and develop.

Duration: 4 eveningsDate: Tuesdays 8th, 15th, 22nd & 29th November 2016Time: 6.30pm to 9:30pmVenue: Killashee House Hotel, NaasCost: €80

FINANCE COURSES

SOCIAL MEDIA COURSES

Twitter for Business An overview of Twitter for businesses that would like to explore the opportunities Twitter has tooffer and learn about links and hash tags. Learn Twitter basics, language and etiquette as wellas a few tips and tricks on driving traffic and sales and increasing brand awareness. Suitablefor those with limited experience of using Twitter. Participants should have a Twitter accountset up prior to attending this course. Please bring a laptop with you to this course.

Duration: 1 full dayDate: Thursday 6th October 2016Time: 9:30am to 4:00pmVenue: Killashee House Hotel, Naas Cost: €50

Facebook for Business - BeginnersAn overview of Facebook, Facebook etiquette,how to set up a Facebook business page andtarget new customers. Suitable for those withlimited experience of using Facebook. Partic-ipants should have a Facebook account priorto attending this course. Topics include:

• Facebook lingo• Setting up a business page• Editing settings on your page• Setting up admins• Competitions• Optional topics (participants can choose

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– Advertising, Apps, Personal Profile Privacy Settings)

Duration: 1 full dayDate: Monday 19th SeptemberTime: 9:30am to 4:30pmVenue: Cenit College, Monread Road, NaasCost: €50

Facebook for Business - IntermediateThe aim of this programme is to provide those with a working knowledge of Facebook forbusiness, with the skills to explore the relevance and potential of Facebook for their particularbusiness and take their Facebook to the next level of usage. Participants must have a “businesspage” on Facebook and be familiar with using it. This course will be tailored for participantsbased on a short survey prior to the course.

Topics will include:• Idea generation• Analytics: How to read an insight report• Website integration• Applications/tabs• Updating methods• Paid-for advertising• How the newsfeed works• Advanced page settings• Image editing

Duration: 1 full dayDate: Tuesday 27th September 2016Time: 9:30am to 4:30pmVenue: Cenit College, Monread Road, NaasCost: €50


LinkedIn for Business - BeginnersThis course is designed for businesses who are interested in creating a strong presence on LinkedInand getting more business through this professional network. It will cover the main features ofLinkedIn, how to setup your profile correctly and how to optimise it fully and efficiently so it is foundin search results on LinkedIn; how to “spy” on your competition without being noticed; how to makevisitors click on your website; how to build your authority in the field; how to get endorsementsand recommendations. Learn a few effective strategies for growing your network and generatingmore leads for your business. Participants should have a LinkedIn profile set up prior to attendingthis course.

Please bring a laptop with you to this course.

Duration: 1 full dayDate: Thursday 15th September 2016Time: 9:30am to 4:30pmVenue: Osprey Hotel, NaasCost: €50

LinkedIn for Business - IntermediateThis course is designed for businesses that have a working knowledge of LinkedIn and wouldlike to learn a few efficient strategies and practices for building networks and connecting withideal target audience. The following topics will be covered:• How to optimise your profile• How to setup and use your company page on LinkedIn• How to choose and use LinkedIn groups to expand your network• How to do efficient and effective email marketing through LinkedIn• How to become an authority figure through LinkedIn• How to stay “top of mind” with your ideal audience• How to manage your time on LinkedIn efficiently• How to prepare a LinkedIn marketing plan that works


Duration: 1 full dayDate: Thursday 22nd September 2016Time: 9:30am to 4:30pmVenue: Osprey Hotel, NaasCost: €50

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Grabbing the Oyster – Sales and Marketing Business Development Retreat.This two day programme is designed to incorporate the important hands on elements of the salesprocess and the development of selling skills. The course focuses on SME business, new start-ups and established businesses with a need to develop an effective sales and marketing functionwithin their business. It is a dynamic workshop that will ensure that the essential elements ofthe sales process are understood and practiced. At this stage we focus on the essential elementsof marketing and ensure that both philosophies are married into a successful businessdevelopment function. It is an interactive workshop and will be hands on in that participants willtake an active role in the programme.

This two-day programme loosely follows the Sales function on day one based on the book ‘ASKfor the Order! Day two is marketing based and follows on and uses the sales concepts in day one.All books, notes and CDs etc are provided.

Duration: 2 full daysDate: Thursday 3rd & Friday 4th November 2016Time: 9:30am to 4:30pmVenue: Killashee House Hotel, NaasCost: €100

Image EditingA picture speaks a thousand words: Business owners who manage their Social Media or Websiteunderstand that excellent images can make the difference between a share, or a sale. There aremany free image-editing resources online that participants will be introduced to. This highly-practical workshop ensures participants will be going home with at least ten images that theycan use over the next year on their Social Media accounts. While stock images will be provided,participants are encouraged to bring their own images.Topics include:

• Basic Design Rules• Sourcing Free Images• Sourcing Paid-for Images• Cropping Images• Facebook/Twitter profile picture• Facebook cover photos• Memes• HTML colours: Get your Branding Right• Use of Fonts• Checking the sizes of images needed on your website• Creating a promotional online-flyer

Duration: 1 full dayDate: Tuesday 4th October 2016Time: 9:30am to 4:30pmVenue: Cenit College, Monread Road, Naas Cost: €50

SALES & MARKETINGCOURSES

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Marketing on the InternetAn overview of SEO, Google Adwords, e-mail marketing and social media marketing. This is avery practical programme.


Duration: 4 eveningsDate: Tuesday 4th, 11th, 18th & 25th October 2016Time: 6:30am to 9:30pmVenue: Killashee House Hotel, NaasCost: €80

Creating a Website using Wordpress - BeginnersThis course is for business owners who either have no website OR who have a dated website thatthey want to replace with a new brochure-style WordPress website. Participants will be introduced at a beginners-level to WordPress, and, at the end of this four-week course, they will have their own working website that they can edit and modify in the future.Note: While WordPress itself is free to use, every website needs a domain (e.g. www.localen-terprise.ie) AND hosting. Participants will have to purchase this on the first day of the course;the cost will be roughly €60 for a year of hosting. Participants can choose any hosting companythey want, but the trainer will provide some recommendations as well as any available discountcodes.

Duration: 4 full daysDates: Wednesday 21st & 28th September & 5th and 12th OctoberTime: 9:30am to 4:00pmVenue: Cenit College, Monread Road, Naas Cost: €100

Wordpress - Intermediate: Editing This course is for business owners who already have already completed the ‘Creating a Websitewith WordPress course’ or who already have a WordPress website that they know how to edit. This course will be highly customised to the level of the participants, and all participants will berequired to fill out a short questionnaire ahead of the course. The course will also be tailoredduring the course, based on participant feedback and ability.

Topics include;- Making an e-Commerce website: All participants will make a dummy ecommerce website,

which they can then optionally integrate on their own website- Useful tools and plugins- Backing Up Your Website- Security on your WordPress website- Search Engine Optimisation on your website- Checking SEO on your website- SSL Certificates- Paypal button integration


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- Image Editing

Further Topics May Include;- CSS- HTML- Child Themes- Payment Options on your website- Inserting Tracking Code (e.g. Facebook)- Caching- Landing Pages/Split Testing- Making your website go faster

Duration: 4 full daysDates: Monday 7th, 14th, 21st & 28th November 2016Time: 9:30am to 4:00pmVenue: Cenit College, Monread Road, Naas Cost: €100

Editing & Uploading Videos using YouTube Video is the future of content marketing. Nielsen claims 64% of marketers expect video todominate their strategies in the near future. Five years ago most of Facebook was video, in fiveyears, it will be mostly video, according to Mark Zuckerberg. This full day course is designed forbeginners with no video editing skills. The course will cover free video imaging software to createa video from photographs, as well as sample videos. With YouTube being the dominant videohosting website, this course is mainly focused on YouTube.

• Uploading a Video to YouTube• Making a Slideshow Video in YouTube• Adding Background Music to a Video in YouTube• Creating a Video • Adding Text to Videos• Embedding a Video on your Website• Sharing your Video across the Social Networks• Briefly: Facebook video

Duration: 1 full dayDate: Tuesday 11th October 2016Time: 9:30am to 4:30pmVenue: Cenit College, Monread Road, NaasCost: €50


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Google Adwords – BeginnersIt’s not always possible to get that coveted number one position on Google, so often GoogleAdwords can be a good alternative. This course will help participants set-up a dynamic, resultsdriven Google Adwords campaign. Suitable for business owners who have a website but find it isnot generating any sales. A working knowledge of Google is required. Participants are requiredto sign-up to Adwords in advance of this course. Topics include;

• What is Adwords? • Introduction to Pay-Per-Click Adverting• Lingo• Setting up a Campaign• Setting up an Ad• Writing Copy for an Ad

Topics may vary on the day, depending on participant feedback and the latest developments.

Duration: 1 half dayDate: Monday 17th October 2016Time: 9:30am to 1:00pmVenue: Cenit College, Monread Road, NaasCost: €30

Google Adwords – IntermediateThis course is designed for those who already have a working knowledge of Google Adwords.Participants are invited to submit their ads to the trainer prior to the course, to use as exampleson what can be improved. This course will be tailored for participants based on a short surveyprior to the course. Topics can include;

• Monitoring Your Ads• Tweaking to Save Money• Connecting Your Adwords Account with Google Analytics• Your Landing Page• Optimising your site for e-Commerce conversions


Duration: 1 half dayDate: Wednesday 26th October 2016Time: 9:30am to 1:00pmVenue: Cenit College, Monread Road, NaasCost: €30


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Search Engine Optimisation – BeginnersThe aim of this programme is to provide participants with basic knowledge in SEO (Search EngineOptimisation), in order to improve the visibility of their websites in search engines such as Bing,Yahoo, and, in particular, Google.This programme is suitable for business owners who are considering getting their first website,as well as website owners who have no prior SEO knowledge.Topics include:

• Introduction to SEO• How does a Search Engine work• What are search terms and how to pick them• Picking a Domain Name• Hosting• Getting your search terms into your website• Optimising Images for Search Engines• Linking within your website• In-links from other websites• Page Hyperlinks

Topics may vary on the day, depending on participant feedback and the latest developments.Please bring a laptop with you to this course.

Duration: 1 morningDate: Friday 23rd September 2016Time: 9:30am to 1:00pmVenue: Cenit College, Monread Road, NaasCost: €30

Search Engine Optimisation - IntermediateThis is for those who have either completed the beginner’s course or are familiar with searchengine optimisation. This course will be tailored for participants based on a short survey priorto the course. Participants must have a website to participate on this course. Topics include;

• The latest trends in SEO• How to blog for SEO• Google Webmasters• Usability and User Experience• Measuring & Tracking Success• The future of SEO


Duration: 1 morningDate: Friday 7th October 2016Time: 9:30 to 1:00pmVenue: Cenit College, Monread Road, NaasCost: €30


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HEALTH & SAFETYPlease note: Due to the high demand for places, amaximum of 2 employees ONLY per company can beaccommodated on the Health & Safety courses. TheLocal Enterprise Office reserves the right to cancelany additional bookings from the same company.

Food Safety – Primary Food Handlers Certificate & HACCPHACCP and food safety requirements are critical issues for food businesses. The continuingchanges require business owners and managers to invest in their staff to meet these needs,drive improvements and profitability. Most food safety issues are avoidable in a businessfollowing good food safety management systems and training.

It is a legal requirement that staff who are involved in a food environment are trained and/orsupervised commensurate with their work activity. The proprietor is responsible for thesupervision and training of staff. Since 2006, staff responsible for the development andmaintenance of the food business's Hazard Analysis Critical Control Point (HACCP) system musthave received adequate training in the application of the HACCP principles.

Primary Food Handlers CertificateThis course details the HACCP and food handling requirements for high risk food workers(including chefs, cooks, production staff, meat handling, deli staff, supervisors and owners). Thecourse is certified by Environmental Health Officers Association for 5 years.

Duration: 3 eveningsDate: Monday 3rd, 10th & 17th October 2016Time: 6:30am to 9:30pmVenue: Keadeen Hotel, NewbridgeCost: €60

HACCPThis simple steps to HACCP programme details the requirements of a food safety managementsystem and HACCP compliant with current legal and industry standards. This course is designedto familiarise learners with their responsibilities and enable them to develop, update or supervisea HACCP system within their own food business. The course is interactive involving a mix oftheory, practical workshops and work based activities relevant to the learners needs. Partic-ipants must have completed a Primary Food Handlers course prior to attending HACCP.

Duration: 3 full daysDates: Monday 7th, 14th & 21st NovemberTime: 9:30 – 4.00 pmVenue: Killashee House Hotel, NaasCost: €90

HEALTH AND SAFETY

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GENERAL COURSES

Managing PeopleManaging your people effectively is of huge importance to SME owners and managers inensuring their organisations remain sustainable and profitable. There is a huge body ofresearch to indicate that when people are managed properly they are more motivated andcontent in their roles. This programme looks at how to manage people in a practical waythrough clarifying roles, setting individual goals aligned to the organisations goals andmeasuring performance against these goals through effective Performance ManagementPractices of which the Performance Appraisal is an essential part.

Duration: 3 full daysDates: Friday 7th, 14th & 21st October 2016Time: 9:30am to 4:30pmVenue: Keadeen Hotel, NewbridgeCost: €90

Introduction to Succession PlanningThe future of every Family Business depends on the successful transfer of ownership fromone generation to the next, yet only 10% have a documented plan of succession. Theongoing success of the Family Business and all those who rely on it requires carefulplanning and communication between all stakeholders. This workshop explores the keyissues involved in successfully passing the Family Business to the next generation.

Topics will include: Internal or External Succession? Choosing & Developing FamilySuccessors, Drop Dead & Contingency Arrangements and Navigating Family RelationshipChallenges

Takeaways for Participants will include:Touchstones for Succession Planning,Enhanced skills & deeper awareness, Sharedexperience from peers and Best Practice,Effective Tools and Processes that can beimplemented immediately

Duration: 1 full dayDates: Wednesday 5th October 2016Time: 9:30am to 4:30pmVenue: Keadeen Hotel, NewbridgeCost: €50

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Personal DevelopmentManaging ourselves effectively is a key ingredient inmanaging our businesses effectively. This programmewill address the core elements of becoming a highlyeffective communicator and will be delivered in aninteractive and participative way. Covers assertiveness,communication skills, conflict resolution, motivation andconfidence building.

Duration: 3 full daysDates: Friday 11th, 18th & 25th November 2016Time: 9:30am to 4:30pmVenue: Keadeen Hotel, NewbridgeCost: €90

Essential Employment LawThis one day course will give participants a full understanding of the main aspects ofemployment law that are likely to impact business owners and their employees. It willcover employment issues, contracts, policies, termination and employers obligations.

Duration: 1 full dayDate: Monday 24th October 2016Time: 9:30am to 4:30pmVenue: Killashee House Hotel, NaasCost: €50

Energy Reduction WorkshopLearn how your business can save between 10% and 20% on your energy bills. This workshop aims to provide smaller companies with energy savings and auditingtraining.

Duration: 1 morningDate: Tuesday, 27th September 2016Time: 10:30am to 1:00pmVenue: Training Room, Kildare County Council Office, Áras Chill Dara, NaasCost: Free of Charge

There is a limited number of places, so you must book your place at www.localenterprise.ie/kildare.

Your Image in BusinessThis course is aimed at women in business. We all know people buy from people beforethey buy their service or product, so getting your Corporate Image looking appropriate andconsistent is crucial, as it is the most important non-verbal communication tool you have.We also know the more you invest in your look the more confident you feel.

GENERAL COURSES

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‘Your Image in Business’ training day, covers all topics related to your imagewithin your profession, from corporate to business smart casual.

Our aim: To enable the learner to dress for all business occasions.

Our objectives: To explain the importance of your image in business.

To analyse and identify each attendee’s authentic and appropriate look for their business.

To clarify and create a business wardrobe for each attendee

Each attendee needs to bring 1 or 2 outfits they love wearing, plus 1 or 2outfits they are unsure of, also shoes, scarves, reading glasses etc.

Duration: 1 full dayDate: Monday 3rd October 2016Time: 9.00 am – 5.00 pmVenue: Training Room, Kildare County Council Office, Áras Chill Dara, NaasCost: €50

Management Development ProgrammeThis programme has been developed tofacilitate owners / managers recognise theweaknesses in their business and thenbuild their management capacity toaddress these issues. Suitable forbusinesses who have been operating atleast 2 – 3 years.

An information evening is being held onTuesday 6th September from 7:00 – 9:00pm in the Osprey Hotel, Naas, Co. Kildareand will be facilitated by the coursefacilitator, Blaise Brosnan. It isrecommended that anyone consideringparticipation on the course should attend this information evening. You will get to meetthe course facilitator and learn more about what you can gain from participating on thecourse.

If you wish to attend this information evening you must book your place online atwww.localenterprise.ie/kildare.

GENERAL COURSES

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Meath and Kildare Women in Business Event

Meath and Kildare LEO (Local Enterprise Offices) will hold a Women in Business Event onMonday September 12th 2016 in the Dunboyne Castle Hotel, Maynooth Road, Dunboyne,Co Meath

The speaker is Geraldine Karlsson who with her husband Fred established DoneDeal in2004. It is now Ireland’s biggest and most successful online classified adverts website withover half a million daily visits. DoneDeal is one of the most recognised and go to websiteswith a high brand awareness. Don’t miss this opportunity to hear from a highly motivatedhome grown businesswoman on how she founded and grew the company and the strategiesthat worked to make it so successful.

There is no charge and it is open to all women in County Kildare who have an interest inenterprise, self-employment or entrepreneurship. It is part of the LEO commitment tofostering and encouraging more women to become involved in self-employment, entrepre-neurship or enterprise. For further details and to confirm attendance please log on towww.localenterprise.ie/kildare under training and events. The event is FREE OF CHARGE.Registration and networking at 7.30pm. Presentation at 8pm sharp.

GENERAL COURSES

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NOTES

NOTES

Oifig Fiontair ÁitiúilÁras Chill Dara, Páirc Uí Dhubhuí,An Nás, Co. Chill Dara.

Local Enterprise OfficeÁras Chill Dara,Devoy Park, Naas,Co. Kildare.

t (045) 980838e [email protected]

business training courses autumn 2016 - local enterprise · business training courses autumn 2016...

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